Minecraft

by Chris Martin

Find out how Mojang, the makers of Minecraft, grew from a small tech start-up into a gaming company worth $2.5 billion in under 10 years. Discover some of the brightest business minds behind Mojang's meteoric rise, Minecraft's fan community, and the crucial role it has played in the success of both the game and the company. And take a look at what the future might hold for Minecraft under Microsoft's ownership. From fan conventions to Minecraft on Youtube, this is a fascinating look at Mojang, and the gaming industry as a whole. The Big Brands series delves deep into the amazing stories behind the world's most iconic businesses - their business plan and marketing strategy, and how they present themselves to consumers through logos and advertising campaigns.

32 pages, Paperback

Published November 10, 2016

About the author

Chris Martin is this very moment endeavoring to become himself, a somemany and tilted thinking animal who sways, hags, loves, trees, lights, listens, and arrives. He is a poet who teaches and learns in mutual measure, as the connective hub of Unrestricted Interest/TILT and the curator of Multiverse, a series of neurodivergent writing from Milkweed Editions. His most recent book of poems is Things to Do in Hell (Coffee House, 2020) and his first book of nonfiction is May Tomorrow Be Awake: On Poetry, Autism, and Our Neurodiverse Future (HarperOne, 2022). He lives on the edge of Bde Maka Ska in Minneapolis, among the mulberries and burr oaks, with Mary Austin Speaker and their two bewildering creatures.