I’ve read three of this guy’s books now in quick succession and there is another I was thinking of reading – Ghosts of My Life – but I’ve flicked through it and decided I’m not going to now. Having read two in a row, reading another book filled with a majority of cultural references I don’t really understand seems a little absurd, even for me. Fisher was only five years younger than me, but I got bored with music and film much younger than he did, if he ever did, and so I left this feeling infinitely older than him. A lot of his discussion of the rave scene in London and of dance cultures could hardly be further from my experience or understanding. Still, it was interesting reading about it all from someone who was clearly passionate about music in ways I haven’t been since I was very young, probably since my teens.
And because he is British he also alludes to lots of UK politics that I’ve only a sketchy knowledge of too. So, this book spent far too much time skirting about at the edges of my understanding. All the same, I still liked this and suspect that if you are more interested in, say, The Fall, The Cure, Roxy Music, Joy Division or The Smiths than I have been, this would prove to be even better than I found it.
You are left in little doubt that he didn’t particularly like Tony Blair. In his other book, Capitalist Realism, he explains that we now live in a time when even imagining that there is an alternative to capitalism seems a near impossibility. He quotes Thatcher who said, when asked what her main achievement had been, Tony Blair and New Labour. Hard to think of a more damning assessment. But Blair here is as a kind of cypher – a man who desires power, but has hardly any intention of wielding it. Someone who is so focused on looking the part, he forgets to play his part. He is poll driven to the point of impotence – something I’m terrified is about to occur here in Australia when the Labor Party wins next year’s election.
Blair is the embodiment of capitalist realism – someone who knows there is no alternative to capitalism, and so makes it clear that the only reason a voter might choose Cool Britannia under Labour rather than the standard Cruel Britannia under the Conservatives is that Labour might just be a little less nasty. Blair is presented here as what we have grown to know and loath about our politicians. The example given is of the death of Lady Di, who Blair called ‘the people’s princess’ in a moment of spin-cerity (whether it was sincere or not is almost beside the point – since it is said because of how it will play in public).
Central to Fisher’s vision of present-day capitalism is his concerns with the individualisation and atomisation of people and the impact this has upon them in all senses – politically, psychologically and socially. Fisher suffered from depression for much of his life and then took his own life only a couple of years ago. That said, this is often a remarkably optimistic and even joyous book. He sees a new world struggling to be born in ways I’ve never been able to sustain, and saw hope in ways I would like to be able to, as slithers of light, if not showing that the doorway was actually open, then at least showing us where the doorway was.
I don’t own a television, however, I get to see things, often snippets of things, sometimes on other people’s televisions, although, this rarely involves my seeing an entire program. The programs I most often get to see generally involve murder mysteries (Midsomer Murders, Agatha Christie, other things set in the 1940s or 1960s – although, it is really years and years since I’ve seen one of these all the way through to the end), Grand Designs and Antiques Roadshow. I’m going to talk mostly about those three types of shows, although, I do sometimes see quiz shows, news satire programs and cooking shows – I think similar deconstructions of these types of shows could easily illuminate the role they play as forms of capitalist realism, but I’ll stick to the first three.
One of the things I’ve noticed about all three of these forms of TV show is that they involve a kind of taming of chaos, and it is often tamed following the advice of an expert. Antiques Roadshow is particularly instructive in this. I think this show has been going for decades and decades in the UK – and yet, it is really a one-trick-pony. Someone brings something along to an expert to assess. The owner of the object will generally know next to nothing about it – other than what they paid for it, or where they found it and when. The expert will then get to put themselves on display – although, obviously, they do this via the arcane facts they know about the object. The most important part of this little dance is the reveal at the end – and that is always expressed as the monetary value of the object. Naturally, they say something equating to, ‘sentiment has no price tag’ – but no one believes this for a second. The real highlights of the show are when the expert reveals that the cracked pot is actually Elizabethan and worth 5,000 pounds, that is, it would be if it came to auction, and the right people where in the room, and it was a Thursday in June, and…
Everything has its value, experts know that value, your understanding of the value of something is always secondary, and of limited interest, after that of the experts. Even ugly things can become suddenly beautiful if the right price tag is attached. This is the inverse of Marx saying that money buys the rich man beautiful women and so on. Sometimes the extent of an experts knowledge seems exhausted by being able to read Faberge in Cyrillic, still, this is enough, since the audience can be assured to have learnt through repetition the connection between that name and monetary value.
Grand Designs works in much the same way – but what is interesting here, particularly in relation to a major theme of Fisher’s, is the notion that we should all be able to design our own house in a way that will best express what is essential to our personalities. Here architecture is personalised and becomes a manifestation of our essential being and identity. More than this, as another trope of these shows makes clear, money is always about to run out, and at times the dream home will even need to be put on hold for a time, or potentially abandoned altogether. As such, this is proof of the worth of the people building their dream, more than of economic realities. I’ve not seen enough episodes of the show to know how frequently the whole thing turns to shit and the owner/builders are forced to sell up or lose everything. I suspect this never happens. And that tells you something important about the nature of the show, given running out of money seems the one constant theme of the show. This plays too well into one of the founding myths of capitalism – that if you have a dream, and you pursue that dream with enough vigour, then it is inevitable that you will succeed. This is related to the notion of meritocracy – and similarly, is mostly nonsense wrapped in wishful thinking.
The role of the experts in this show is also interesting. It isn’t at all clear to me how people might think they would be better at designing a house than an architect – it would seem to me like assuming you would be better at heart surgery than a surgeon. All the same, the appeal to the expert is obvious in these shows (particularly when people stuff up because they have tried to save money by not going to one, only for doors to open into hallways and block them entirely or other mistakes that would presumably have been avoided if only…). But expert advice is also generally elided too. I mean, if you have gotten an architect to draw up your dream, it suddenly reverts to and remains ultimately your dream and you receive the praise at the end for your grand design. The centrality of the individual and the importance of that individual leaving their mark beyond themselves, externalised and concretised in ‘their’ home is central here. Veblen’s conspicuous consumption rings in my ears throughout these shows – it is, of course, hard to ignore among the shining appliances and ocean views visible from floor to ceiling glassed in rooms.
Many of these same themes are repeated in murder mysteries. Clearly, there is the chaos of the murder itself which presents the challenge to capitalist realism. The world is presented as out-of-joint, but yet another expert is called upon to restore order. What is interesting is that there is always only one truth and the expert eventually will uncover this truth that through the application of a mixture of deduction and bloody-minded persistence – again, all things come to those who apply themselves. But what is important here is the restoration of order. The motives that drive people to murder are rarely life like – I suspect most real-life-murders are impulse rather than elaborately planned. I would love to see how many plots resolve around murder for financial gain compared to murder for romantic gain. My guess would be that finance is the much more frequent motive. And again, this fits nicely with capitalist realism, since the protection of property and relations to property are much more important to the maintenance of social order than mere interpersonal relations. The point is to reinforce where the money ought to have gone – the proper ownership of property – and to ensure it is restored to its proper owner – and therefore the state’s role in sustaining relations of ownership.
I’ve tried to play with these forms of entertainment in much the way Fisher does in this book. His influences are from the Frankfurt School, Jameson and even Deleuze and Guattari and as such these are fairly obvious in his various texts – and he doesn’t hide these influences. All the same, he can be highly perceptive and it is nice when I actually get the references to see how he plays with cultural productions in ways that aren’t, as mine are here, more or less a straight application of left political ideology to television programmes. He is much more interesting, in that he sees a reinforcing of capitalist realism even in programmes that seem to blame capitalism for our current problems – but since there is no alternative, we are left just to ‘suck it up’. I’ve tried to do a bit of the opposite here – to show that certain fundamental ideas are rarely, if ever challenged by the media and that these include the centrality of the individual, the ability of the individual to manifest their identity via their purchases, and an individual’s rights to property being the central concern of society and the rule of law in cultural productions.
This was an interesting read – even if I flicked over a lot of it given my lack of knowledge of the music or films being discussed. I have the exact same problem with another writer I’m very fond of – bell hooks – but more so with Fisher, since only some of the books that hooks writes are about films.