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Your Stand Is Your Brand: Unleashing the Power of "who You Are" to Transform Your Business
A go-to guide for entrepreneurs to succeed by taking a clear stand and aligning their business with their values.
In today's polarized culture, all entrepreneurs and business executives need to recognize that trying to stay in the middle of the road in an attempt to appeal to as wide an audience as possible is a recipe for failure. They need to take a stand.
Taking a clear, committed and powerful stand is the most critical thing a business, charity, or individual can do to become more effective and successful. The stand must be based on a philosophy, core values, vision, and statement of purpose that all align.
This book will reveal an innovative process to get your business's brand clarified, organized, and articulated in a compelling way. It offers readers a 5-P Expansion Sequence, a structural model consisting of Philosophy, Purpose, Psychology, Procedure and Prosperity. Nailing these 5 Ps is the foundation for the brand and the stand it is taking.
Get ready to be challenged to break limiting patterns and grow a business brand and financial success. Wake up your consciousness and set yourself free!
In today's polarized culture, all entrepreneurs and business executives need to recognize that trying to stay in the middle of the road in an attempt to appeal to as wide an audience as possible is a recipe for failure. They need to take a stand.
Taking a clear, committed and powerful stand is the most critical thing a business, charity, or individual can do to become more effective and successful. The stand must be based on a philosophy, core values, vision, and statement of purpose that all align.
This book will reveal an innovative process to get your business's brand clarified, organized, and articulated in a compelling way. It offers readers a 5-P Expansion Sequence, a structural model consisting of Philosophy, Purpose, Psychology, Procedure and Prosperity. Nailing these 5 Ps is the foundation for the brand and the stand it is taking.
Get ready to be challenged to break limiting patterns and grow a business brand and financial success. Wake up your consciousness and set yourself free!
- GenresBusiness
184 pages, Hardcover
Published March 17, 2020
4 people are currently reading
80 people want to read
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Displaying 1 - 4 of 4 reviews
September 13, 2020
Outstanding and pivotal.
This book applies as equally to personal development as it does to business since Your Stand is routed in your own identity. I found it to be ‘the missing link’ in my personal journey and Patrick’s 5P Expansion Sequence is one which is easy to understand yet requires focused effort by the individual (or business team) to truly dig deep and understand your inner workings and then apply conscious choice to embrace your truth, instead of unconscious choice and operate with your conditioned choices which are often in conflict and, ultimately, lead to your lack of success in any or all areas of your life.
The book discusses values and their importance to success but goes one step further in identifying that our values actually spring from one branch of philosophy – ethics – and that the five principal fields of philosophy (Aesthetics, Epistemology, Ethics, Politics and Metaphysics) underpin our whole being and outlook on life. By understanding and defining our own philosophy in these five areas, as well as our values, our life is able to flow more freely from our own truth and what we stand for (our purpose), and prosperity is within our grasp. The 5Ps are:
1. Philosophy
2. Purpose
3. Psychology
4. Procedures
5. Prosperity
And they are in that order. Philosophy is our foundation.
Patrick discusses the ride of the self-help junkie (which we all have been part of) which leads us from book to book in search of the magic pill. Each book gives us a dopamine hit, a feel-good moment in time which improves our mood, or our psychology.
But the underlying philosophy and purpose in our life are not aligned and we rarely apply any of the contents to our lives and just move on to the next. I am guilty of this to some extent as you can see from all my book reviews, but I have understood this flaw and study some books in more depth and books like Your Stand is Your Brand has made it to my study list.
We need to do our inner work and spend time on our philosophy and purpose, define our values and know what we stand for. This can be something simple – it doesn’t have to be world-changing – or something big, and by doing this inner work we find our inner spark, our own magic and the rest follows. Our psychology improves, we find the right procedures to apply to focus our inner selves and prosperity follows.
There is more to this than meets the eye and the book goes further on each point of the sequence. Also, at the time of writing this review, Patrick is offering access to an 80-minute presentation he did at GeniusX on this content which dives deeper into the concepts. This is free if you buy the book and register on his website www.yourstandisyourbrand.com but will only be around for a limited time.
This book applies as equally to personal development as it does to business since Your Stand is routed in your own identity. I found it to be ‘the missing link’ in my personal journey and Patrick’s 5P Expansion Sequence is one which is easy to understand yet requires focused effort by the individual (or business team) to truly dig deep and understand your inner workings and then apply conscious choice to embrace your truth, instead of unconscious choice and operate with your conditioned choices which are often in conflict and, ultimately, lead to your lack of success in any or all areas of your life.
The book discusses values and their importance to success but goes one step further in identifying that our values actually spring from one branch of philosophy – ethics – and that the five principal fields of philosophy (Aesthetics, Epistemology, Ethics, Politics and Metaphysics) underpin our whole being and outlook on life. By understanding and defining our own philosophy in these five areas, as well as our values, our life is able to flow more freely from our own truth and what we stand for (our purpose), and prosperity is within our grasp. The 5Ps are:
1. Philosophy
2. Purpose
3. Psychology
4. Procedures
5. Prosperity
And they are in that order. Philosophy is our foundation.
Patrick discusses the ride of the self-help junkie (which we all have been part of) which leads us from book to book in search of the magic pill. Each book gives us a dopamine hit, a feel-good moment in time which improves our mood, or our psychology.
But the underlying philosophy and purpose in our life are not aligned and we rarely apply any of the contents to our lives and just move on to the next. I am guilty of this to some extent as you can see from all my book reviews, but I have understood this flaw and study some books in more depth and books like Your Stand is Your Brand has made it to my study list.
We need to do our inner work and spend time on our philosophy and purpose, define our values and know what we stand for. This can be something simple – it doesn’t have to be world-changing – or something big, and by doing this inner work we find our inner spark, our own magic and the rest follows. Our psychology improves, we find the right procedures to apply to focus our inner selves and prosperity follows.
There is more to this than meets the eye and the book goes further on each point of the sequence. Also, at the time of writing this review, Patrick is offering access to an 80-minute presentation he did at GeniusX on this content which dives deeper into the concepts. This is free if you buy the book and register on his website www.yourstandisyourbrand.com but will only be around for a limited time.
February 16, 2021
I had to read this book for work and I have some thoughts. First of all, this book is mainly just humble brags. Every chapter of this book talks about how he was once voted the most handsome person in America or how his nerve scan unit made millions. He uses these instances to show success, but now how he gets to them, as if it was all luck. Then he inserts in small stories that kind of relate to the titles of the chapters? This book starts with how this book is the book to change lives and to make your life better unlike all of those other self help books, but it is basically a simpler versions of many things I have read before. All in all, I was uninspired and would recommend reading something else.
August 1, 2023
Great book for knowing how to stick to what you believe in and why it is important. Patrick Gentempo is an amazing man that has done revolutionary work on topics that need to be addressed and knows first hand how difficult it is to stick to what you believe no matter what the outcome may be.
December 18, 2021
The book in 3 sentences/summary:
Your purpose and your values will help your business thrive.
How both of these should in some way align with your personal values in order to have harmony.
How to define both of these and follow a key strategy to not just have business success, but a more balanced life too.
My impressions:
Your Stand is Your Brand took me by surprise. I thought the book would brand-focused and although it is, it’s actually a more holistic look at business and life.
By combining the values of your brand with your personal values, Patrick clearly reminds us that if we don’t have these two in alignment, we’ll have some serious problems down the line.
Your Stand is Your Brand is business knowledge combined with minimalism and philosophy. A great combination.
Should you read it? (who would benefit from this):
If you’re concerned about the direction your business is going, you feel pulled in too many directions, or you want to make sure your values are present in your business, this book is for you.
What I personally got from the book:
While working on my personal brand, the focus on simplifying and staying true to my values is so important. This was a timely reminder.
Your purpose and your values will help your business thrive.
How both of these should in some way align with your personal values in order to have harmony.
How to define both of these and follow a key strategy to not just have business success, but a more balanced life too.
My impressions:
Your Stand is Your Brand took me by surprise. I thought the book would brand-focused and although it is, it’s actually a more holistic look at business and life.
By combining the values of your brand with your personal values, Patrick clearly reminds us that if we don’t have these two in alignment, we’ll have some serious problems down the line.
Your Stand is Your Brand is business knowledge combined with minimalism and philosophy. A great combination.
Should you read it? (who would benefit from this):
If you’re concerned about the direction your business is going, you feel pulled in too many directions, or you want to make sure your values are present in your business, this book is for you.
What I personally got from the book:
While working on my personal brand, the focus on simplifying and staying true to my values is so important. This was a timely reminder.
Displaying 1 - 4 of 4 reviews