Entrepreneurship

by William D. Bygrave, Andrew Zacharakis, Andrew Corbett

Entrepreneurship, 5 th Edition helps aspiring entrepreneurs understand the process of starting a new venture and appreciate the vital role of entrepreneurship in the economy. This accessible textbook explains the steps involved in starting a new company, and offers insights on engaging with startups as investors, bankers, accountants, lawyers, vendors, customers, and employees. Delving into the real-world trials and tribulations of entrepreneurship, the text covers every stage of the entrepreneurial process, from searching for an opportunity and molding it into an attractive product or service, to launching, growing, and eventually harvesting the new venture.  The fully revised and updated fifth edition integrates core concepts of entrepreneurship and practical case studies―enabling students to develop an inclusive perspective on how businesses are born, grow, and succeed or fail. The authors explore the entrepreneurial competitiveness of nations throughout the world, describe the critical factors for starting a new enterprise and building it into a successful business, and demonstrate how to build a workable business model. Clear, straightforward chapters cover each essential area of entrepreneurship, including marketing, strategy, team building, financial projections, business planning, and more.

Genres: Business, Entrepreneurship, Nonfiction

512 pages, Paperback

Published December 5, 2019

Reviews

[Razvan · Rating 2 out of 5]

Not sure why this book has over 4 stars. I couldn't even read the entire book because it's full of empty statements and it tries to set down an exact framework of how things should be in entrepreneurship. "Entrepreneurship can be taught", the authors say. Based on what? The authors didn't even have a record of starting businesses. Another quote: "students with the aptitude to start a business can become better entrepreneurs". I... just... can't. Rule of thumb, always google the authors and if they don't have experience starting and running businesses just ignore the book. I worked with startups myself and even started a business and that's why I find this book so painful to read. My advice: please avoid this book. Read some Eric Ries or biographies by Walter Isaacson.

[Roberto Intriago · Rating 4 out of 5]

A really complete book for starting a company