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Entrepreneurial Finance, Fourth Edition: Finance and Business Strategies for the Serious Entrepreneur

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Publisher's Note: Products purchased from Third Party sellers are not guaranteed by the publisher for quality, authenticity, or access to any online entitlements included with the product.

Get your business up and running--and keep it thriving--with the latest edition of the classic entrepreneurial resource

For over 20 years, Steven Rogers's Entrepreneurial Finance has been the definitive guide to setting up and managing the financial aspects of any small- to medium-sized business. But how can today's entrepreneurs learn to thrive in the most difficult economy in generations? In this long-awaited fourth edition, Rogers updates his classic content for the 21st century, revising every chart, graph, and case study to reflect the modern entrepreneurial landscape.

Inside, you'll find the most up-to-date information on writing a growth business plan, compiling and understanding financial statements, making a company profitable, valuing a company, cash flow management, debt and equity financing, and much more. The book is also packed with brand-new content on such current topics as:

- Entrepreneurship and intrapreneurship models
- Raising venture capital in private markets
- Crowdfunding vs. crowdsourcing
- Financing for minorities and women
- Taking a job with an entrepreneurial firm

Along with real-world case studies and detailed analysis, all-new classroom materials for MBA students, and a streamlined approach that makes the material more accessible than ever, Rogers's updated content demystifies the ever-changing world of entrepreneurial finance and guides you, step by step, through the process of maintaining steady profitability and business longevity.

Whatever business you run or plan to launch, this essential guide provides the tools you need to build a sturdy foundation that will support it for many years to come.

384 pages, Hardcover

First published April 10, 2008

52 people are currently reading
258 people want to read

About the author

Steven Rogers

36 books16 followers

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Displaying 1 - 8 of 8 reviews
Profile Image for Said AlMaskery.
319 reviews65 followers
July 30, 2018
This is one of the most important books I have read on entrepreneurship recently.

Six years after my MBA, and practical entrepreneurial activity, the book was able to present the type of challenges I have undergone. I could relate to a lot of the situations where an advise from this book would have given me an upper hand advantage.

The book is simple, straightforward, and relevant to any business owner. I can go back to it to review financial business concepts and build on the simple forms it was presented in into something more complex and relevant.

I strongly recommend this book. And although it is finance, the simplicity it has been written with made it an enjoyable read even before bed.

Profile Image for W.
347 reviews2 followers
April 13, 2023
Fundamentals (e.g. Financial Statements) haven’t changed much since 2009. But reading this also reveals how much business has changed since then.

If you’re starting a remote-first SaaS metaverse company that plans to finance itself with a combination of accelerators, crowdfunding, and ICOs, then this book won’t help too much.

Honestly, it’s a bit scary how fast the world is moving. How long will it be until Goldman Sachs becomes Blockbuster and “Entrepreneurship” is the name of a AI software program?

Expect change. Stay grounded. Meditate.
Stockpile surface-to-air Anti-Drone artillery.
Study speleological subsistence agronomy.
Etc.
46 reviews
December 29, 2020
This book was and is dog water. It was dollar tree headset level when it comes to teaching and preparing someone for entrepreneurship. There are no actionable items. There are no steps for you to take on how to prepare yourself. Simple concepts are explained in a completely unnecessary over-complicated way. I hate this book. Don’t waste your time.
31 reviews1 follower
April 18, 2025
Good to go bye... contains General information worth knowing.
10 reviews1 follower
November 23, 2009
Excellent book! Covers a wide range of topics and does it well. They didn't teach this in the MBA program.
Profile Image for Alexey Rodin.
1 review
February 11, 2016
This Book provides a nice overview of all Financial issues and obstacles on different stages of the start-up company, which can be faced by entrepreneurs.
Displaying 1 - 8 of 8 reviews

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