The Book of Noble Purpose

by Olivier Onghena Hooft

Organizations and companies remain successful if they are ecosystems in which people are motivated to improve. People are engaged when organizations have a purpose and attract like-minded men and women. The transformative power of noble purpose is what unites individual self-realization, organizational efficiency, and societal evolution. This book, inspired by the life story of the author, promotes a society where environment, humanism and economy go hand in hand to create a sustainable future.

200 pages, Hardcover

Published February 29, 2020

Reviews

[Tine Putzeys · Rating 3 out of 5]

I'm a bit on the fence about this book. I wonder what the aim of the author is. Is it purely inspirational? As in, spread the idea of noble purpose and get people interested and eager to start working with the idea? In that case, the book accomplishes its (noble) purpose.

However, if the goal is to present people with a guide to actually implementing and working with a noble purpose, I don't feel it accomplished that. The book is a bit vague and all of the cases presented have a clear starting point and end result, but little to no information on how to get there.

It kinda reminds me of the conscious capitalism book, to which the author actually refers in the book. I loved that book and the ideas represented in it, but was stuck on the "now what" feeling. Raj Sisodia followed up the first conscious capitalism book with a "field guide". I hope Olivier Onghena 't Hooft does the same thing.