版型研究室：學會平面設計中難懂的數學題＆美學邏輯，最基礎的版型理論

by Gavin Ambrose, Paul Harris, 莊雅晴 (Translator)

　　最基礎的版型理論
　　美國學平面設計，從讀這本開始
　　好設計，背後都有強大的「基礎原則」
　　清楚解釋網格的過去與未來

　　英國超級設計書作者，逾四十本著作中最暢銷書目
　　美國平面設計院校愛用基礎教科書
　　不只是網格，更學會如何放圖、抓節奏、掌握視覺之鑰

　　做完版面練習題，讓你功力大增！
　　不能只是模仿，你需要知其所以然
　　基礎法則 + 實務練習的扎實演練

　　▌沒搞懂，永遠做不出好設計，本書將教你
　　・你的平面設計讓人眼神渙散？〉〉〉本書教你人們的「視覺熱點」落在何處
　　・版面上字體太多，難以協調？〉〉〉利用弗魯提格表的「數值」精確選取字體
　　・你的版面被網格綑綁了嗎？〉〉〉打破網格前，先將古今經典網格重學一遍
　　・版面很好，但就是缺乏特色？〉〉〉其實排版也可以創造「敘事」
　　・翻書也能翻出節奏感？〉〉〉模仿樂譜節奏的版面步調
　　・是什麼鎖定了你的視線？〉〉〉原來「圓圈」是視覺上最有力的幾何圖形
　　・書籍版面如何設計？〉〉〉先來了解各國的書籍尺寸換算吧
　　・如何呈現多重資訊與表格？〉〉〉利用排列的「方向」，資訊與表格讀起來也能很有趣
　　・不想水平或垂直呈現文字或圖像？〉〉〉「特殊角度」的排列方式，也有通則
　　・文字與圖像互相搶戲？〉〉〉版面元素間的「階層關係」，所有細節一次學

　　大部分的書，只教你如何模仿版型，但這一本卻解釋好設計，背後運用了哪些強大的「基礎原則」。逾 300 張圖片，集合全球古今的領先排版範例，提供最基礎的理論系統及應用。為什麼大家會對某個版面有反應，對另一個版面卻沒感覺？為什麼這個字體比另一個更合適？本書要談的是引導排版的整體原則，和這些原則的形成背景，並將設計中需要精確的數字計算，具體圖解，一看就懂。

　　▌帶你學會平面設計中必懂的數學題
　　・算出黃金分割「8：13」的古典視覺平衡
　　・突破黃金分割：范・德・格拉夫 9 × 9 網格
　　・柯比意模矩：以人體的各部位尺度，度量出的和諧網格
　　・畫面的三等分原則：尋找人們的「視覺熱點」　
　　・利用「根號矩形」算出你的頁面尺寸
　　・利用網格算出精確的字體大小跟行距
　　・非水平置放的文字或圖像，「角度」如何計算
　　・利用「弗魯提格表」找出最適配字體的「數值」

　　▌徹底搞懂！讓我們重新學習網格
　　網格是版面設計的基本，也是最重要的骨架；但網格到底是為你的設計帶來活力與指引，還是為你的設計加諸重重限制？

　　從經典黃金分割、范・德・格拉夫網格、到近代 Jan Tschichold 重新詮釋的黃金分割、柯比意模矩、以及 Karl Gerstner 的多欄網格，從古典網格的「幾何方法」到現代網格的「線性測量」。現代網格的測量方法擁有前所未有的精確度與理性，而古典網格的幾何方法，也能為你的版面帶來啟發，在一片理性計算的網格中閃現靈光。

　　▌每個名作，背後都有強大的「基礎原則」
　　從畫作《戴珍珠耳環的少女》學「視覺熱點」、從英國唱片公司 EMI 總部「Old Vinyl Factory」學「基本幾何圖案」的方法學運用、再到《一九八四》的新版封面學「單一色塊」的巔覆使用、以及從安藤忠雄建築事務所的型錄看到「留白」的力量。

　　本書收錄古典大師以及現代重要設計師的平面設計典範，領域橫跨古典畫作、建築設計、環境識別、書籍封面、內頁設計、海報設計、型錄設計、展覽陳列、食品標籤、產品包裝、螢幕介面設計。

Genres: Design, Nonfiction, Art Design, Reference

224 pages, Paperback

First published January 1, 2007

Reviews

[pearl · Rating 2 out of 5]

A solid overview of the history, development, and theories of layouts in Western graphic design, disappointingly brought down by recurring skeezy examples of women in little to no clothing and compromising poses. Ugh why.

[Celia · Rating 5 out of 5]

I have read this book twice now: once for pleasure and self-study and the second as a textbook. Seven years ago, when I was first beginning my graphic design career, I very much appreciated the guidance and examples provided. At the time, I was grasping at every resource I could find to teach me and show me how to do this graphic design thing as proficiently as possible—with no formal training.

This second time through, as I crossed the halfway point of earning my graphic design degree with countless client projects under my belt, the book held its relevance. My desperation has dissipated, but my experience and more developed skillset allowed me to view the examples with a more critical and knowledgeable eye. As with every design textbook I've ever come across, the student examples are basically useless: they "push the boundaries" in ways that would suit so few client projects as to be statistically insignificant. I suspect such projects are more useful for the designers who undertook them than for anyone else. Having said that, it was lovely to revisit the included professional work by Skolos-Wedell and a few other notable working designers.

I'm curious to look through the new (3rd) edition of the book slated to be published this fall (2024).

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[Revilia · Rating 4 out of 5]

I learn new design theories that i've never been knew until i read this book. It is really great for graphic design student or someone who looking for an introduction for graphic design especially in prints. I am actually looking for more design layout variation and this book doesn't include the variation as many as my expectation.

[RW Press · Rating 4 out of 5]

A good read and reference book for those who deal with print layout. It covers layout from as early as the first Gutenberg bible to modern magazine layouts. The edition I have was print in 2007, so the same year that the iPhone was released and before the iPad and other tablet devices, so if buying the book today you may feel it's missing a huge area that people now use to consume media.

[Pavel Kočička · Rating 5 out of 5]

One of the best books about layout in publications. Big format, great examples, a lot of not-so-easy-2-find information. Must have for good graphic designer.

[Anna Płuciennik · Rating 3 out of 5]

i znów znalazłam jedynie pod niemieckim tytułem :)

[Keeko · Rating 5 out of 5]

Easy to understand and lots of photos and illustrations to explain the text. Great resource.

[Ilya Bourim · Rating 5 out of 5]

Simple introduction to layout design. I liked the book.

[Nergiz Tigu · Rating 5 out of 5]

Really enjoyed to read this book! Especially the exercises in the last chapter were very useful.