In a world where change is an everyday occurrence, business as usual is a guaranteed recipe for failure. With its proven management practices and values-driven approach, this book provides a blueprint for winning the loyalty of the marketplace; building honest, open communication with employees; and putting integrity back where it belongs, right beside the corporate bottom line.
Frank Sonnenberg is an award-winning author and a well-known advocate for moral character, personal values, and personal responsibility. He has written 12 books and has been named one of “America’s Top 100 Thought Leaders” and one of “America’s Most Influential Small Business Experts.” Frank has served on several boards and has consulted to some of the largest and most respected companies in the world. Frank’s newest book, "Values to Live By: Know What Matters Most and Let It Be Your Guide" was released May 2025.
Additionally, his blog — FrankSonnenbergOnline — has attracted millions of readers worldwide. It was recently recognized as one of the “Best Leadership Blogs,” “Best Self-Improvement and Personal Development Blogs,” and “Best Inspirational Blogs” in the world."
This is, without question, one of the best business books I've ever read. Frank did an absolutely wonderful job in focusing on the key fundamental elements of what it truly takes to build, lead and sustain a successful enterprise. This book is filled with superb ideas, examples, data and research – it would be hard to find a book that does a better job of really getting to the main core ideas of what it takes to be a great leader of a great organization. I highly recommend this book.