What do you think?
Rate this book
The Virtual Ticket: How to Host Private Live Streams & Virtual Events
The Virtual Ticket is for anyone who wants to host next-level engaging experiences for online attendees. This book is full of detailed case studies from innovative event planners who are diversifying their revenue streams with virtual ticket sales. Whether you are a business, sports team, non-profit, event venue or a garage band, this book includes everything you need to know about planning live streams that provide audiences with experiences worth paying for. Adding a virtual ticket option for your next event does more than increase profits. Virtual tickets help expose events to global audiences by increasing convenience and accessibility with new broadcasting and translation tools that are now available.
Author Paul Richards is the Chief Streaming Officer for the StreamGeeks, who detail effective strategies for transporting audiences into experiences that will keep them coming back for more. The author outlines from start to finish how conferences can add virtual ticket options to their marketing plans to help event managers budget for the new endeavor. In a fun and easy to understand manner, Richards explains how the multi-billion dollar digital experience economy has been growing year after year. Readers unfamiliar with influencer marketing, live streaming, and online community building will be encouraged to get involved to better understand modern consumer behaviors. A paradigm shift in event marketing will help readers understand how to position virtual tickets as exciting experiences worth sharing with their friends. Richards draws on innovative thinkers from books such as “Experience Economy”, “Growth Hacker Marketing”, and “Special Events” to craft a journey that is full of insights and actionable takeaways.If you want to sell virtual access to online experiences, this is the book for you.
Author Paul Richards is the Chief Streaming Officer for the StreamGeeks, who detail effective strategies for transporting audiences into experiences that will keep them coming back for more. The author outlines from start to finish how conferences can add virtual ticket options to their marketing plans to help event managers budget for the new endeavor. In a fun and easy to understand manner, Richards explains how the multi-billion dollar digital experience economy has been growing year after year. Readers unfamiliar with influencer marketing, live streaming, and online community building will be encouraged to get involved to better understand modern consumer behaviors. A paradigm shift in event marketing will help readers understand how to position virtual tickets as exciting experiences worth sharing with their friends. Richards draws on innovative thinkers from books such as “Experience Economy”, “Growth Hacker Marketing”, and “Special Events” to craft a journey that is full of insights and actionable takeaways.If you want to sell virtual access to online experiences, this is the book for you.
143 pages, Kindle Edition
Published March 13, 2020
17 people are currently reading
15 people want to read
Ratings & Reviews
Friends & Following
Create a free account to discover what your friends think of this book!
Community Reviews
Displaying 1 of 1 review
May 7, 2023
Detailed Info on technical issues
Interesting book streaming live events. Much needed background info on technical requirements needed to pull off the event. Important nuances on framing, camera angles, lighting, and sound.
Interesting book streaming live events. Much needed background info on technical requirements needed to pull off the event. Important nuances on framing, camera angles, lighting, and sound.
Displaying 1 of 1 review