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292 pages, Paperback
Published September 1, 2019
The Six-P maxim is the one that makes me a nag. The more organized you are, the more you know early on, the earlier you start to practice promotion and publicity magic, the more good it will do for your book. The more you learn the easier it is. And that leads me to the three most important Ps for marketing books. Platform, Publicity, Public Relations.
Good PR, of course, is carefully targeted. But mostly PR is connecting with people in a way that makes them feel cared for, and those connections are made—with love and expertise—over and over again. Those are the essentials and they work. Done this way, great publicity becomes great public relations and vice versa.