I am convinced that most of us are a bit entrepreneurial but only fractions of people take the leap to become one. Often life events, office politics, poor leadership, service, or a lack of idea acceptance pushes some of us over the edge, and bam! A new entrepreneur jumps into the market.
Imagine you just became a business owner and control your destiny. Now what? An innovative idea or new product is not enough. You need to learn business skills including marketing, accounting, sales, venture capitalism, and be a human resource manager. If you are female, your venture may be even more complicated. The new book Digital Goddess The Unfiltered Lessons of a Female Entrepreneur by Victoria Montgomery Brown will lead you on a journey as an entrepreneur in an entertaining and educational manner. Victoria is the founder of Big Think a company that highlights some of the world’s top thinkers, influencers, and industry disrupters.
Victoria’s book quickly pulled me in with her storytelling. Her story as a woman in a competitive male-dominated world where only 24 women lead Fortune 500 companies and remain only 2.2% of US venture capital funding hit home. She highlights sexual harassment, gender gaps, biases, and advancement challenges that women face.
Following are some of my key takeaways. It is critical to remember that Victoria started small but quickly ramped up her company growth. Many of us may never need to raise venture capital or find ourselves in some of the unique situations that Victoria did.
• Never lie to investors, partners, or mentors
• Business is a game and yes, you do need to play
• Power and money resides with men so ladies, we need to accept it and offer our spin to succeed
• Have integrity and the small things do matter
• Own up to your mistakes immediately and accept the consequences. Do not hide anything because it will come back to bite you
• Find mentors, don’t overthink, and turn your fear into an advantage
• People are not always great to work with including clients you may need to drop clients or employees that just are not cutting it. The good comes with the bad
• You knew this one was coming. Be a boss not a bitch. Leaders who nurture are more successful, communication is key, earn respect and don’t just demand it, and BE YOU
• Be authentic, have fun, and be yourself
Digital Goddess is an effective guide to help new budding female entrepreneurs. The book is entertaining and I learned something valuable in each chapter on the journey with Victoria. The book is straightforward and tells you the things you do not like thinking about, do not want to do but need to, and what it takes to be a CEO and control your destiny. There will be hurdles, disappointments; unease, feeling overwhelmed, and times you want to give up when you are an entrepreneur. You HAVE this and Digital Goddess has some of the answers you need to succeed!