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Metaphors of Internet: Ways of Being in the Age of Ubiquity

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What happens when the internet is absorbed into everyday life? How do we make sense of something that is invisible but still so central? A group of digital culture experts address these questions in Metaphors of Internet: Ways of Being in the Age of Ubiquity .

Twenty years ago, the internet was imagined as standing apart from humans. Metaphorically it was a frontier to explore, a virtual world to experiment in, an ultra-high-speed information superhighway. Many popular metaphors have fallen out of use, while new ones arise all the time. Today we speak of data lakes, clouds and AI. The essays and artwork in this book evoke the mundane, the visceral, and the transformative potential of the internet by exploring the currently dominant metaphors. Together they tell a story of kaleidoscopic diversity of how we experience the internet, offering a richly textured glimpse of how the internet has both disappeared and at the same time, has fundamentally transformed everyday social customs, work, and life, death, politics, and embodiment.

276 pages, ebook

Published September 17, 2020

18 people want to read

About the author

Steve Jones

313 books132 followers
Librarian’s note: There is more than one author in the Goodreads database with this name.

John Stephen Jones is a Welsh geneticist and from 1995 to 1999 and 2008 to June 2010 was Head of the Department of Genetics, Evolution and Environment at University College London. His studies are conducted in the Galton Laboratory. He is also a television presenter and a prize-winning author on the subject of biology, especially evolution. He is one of the contemporary popular writers on evolution. In 1996 his writing won him the Royal Society Michael Faraday Prize "for his numerous, wide ranging contributions to the public understanding of science in areas such as human evolution and variation, race, sex, inherited disease and genetic manipulation through his many broadcasts on radio and television, his lectures, popular science books, and his regular science column in The Daily Telegraph and contributions to other newspaper media".

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67 reviews4 followers
July 29, 2022
Fantastic -- heavy on both theory and empirical analysis.
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