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Stand for Something: The Power of Building a Brand People Authentically Love
We're all guilty of it--when someone asks what we do for a living, we tell them about the products we make or the services we provide. We never tell them what we believe.
Unfortunately, business works the same way, and the result is forgettable brands with zero identity. We assume this approach is right because everyone does it.
Put simply, we're all wrong. Way wrong.
In Stand for Something, Brian Burkhart invites you to break free from the herd and reconnect to the core beliefs that make you stand out. He shares insightful case studies that provide powerful lessons about major brands doing it right, and some that get it all wrong. You'll see how everything is better when you deeply understand what you stand for. Perhaps for the first time, you'll find the right job, your relationships will be enriched, internal alignment and excitement will skyrocket, and the right customers will magically come your way.
Unfortunately, business works the same way, and the result is forgettable brands with zero identity. We assume this approach is right because everyone does it.
Put simply, we're all wrong. Way wrong.
In Stand for Something, Brian Burkhart invites you to break free from the herd and reconnect to the core beliefs that make you stand out. He shares insightful case studies that provide powerful lessons about major brands doing it right, and some that get it all wrong. You'll see how everything is better when you deeply understand what you stand for. Perhaps for the first time, you'll find the right job, your relationships will be enriched, internal alignment and excitement will skyrocket, and the right customers will magically come your way.
- GenresBusiness
Kindle Edition
Published August 6, 2019
12 people are currently reading
40 people want to read
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Displaying 1 of 1 review
January 23, 2020
I believe you need to read this book.
Sometimes we just need to be encouraged to focus on the right things. I found this book gave me energy to take ownership of what I believe and to communicate it more clearly. If you think about it, the leaders you admire repeat what they believe all the time.
Sometimes we just need to be encouraged to focus on the right things. I found this book gave me energy to take ownership of what I believe and to communicate it more clearly. If you think about it, the leaders you admire repeat what they believe all the time.
Displaying 1 of 1 review