Listen Up!: How to Tune In to Customers and Turn Down the Noise

by Karen Mangia

Listen Up! is a playbook for how to build a company culture based on mutual understanding and create customer experiences that result in customer success. Readers will discover best practices, strategies and techniques to move from deep listening to deep understanding, from powerful statistics to powerful stories, and from inside-out to outside-in thinking. Best practices from world renowned B2B and B2C brands who have transformed their approach to customer success will be coupled with cautionary tales and hands-on exercises to provide readers with ways to rethink how teams work together at every level of the organization and act as one team aligned around the customer.

192 pages, Hardcover

Published October 20, 2020

About the author

Karen Mangia is a dynamic leader serving as President and Chief Strategy Officer at The Engineered Innovation Group. She spearheads the company's thought leadership and leads the Insights & Innovation Practice. Her customer growth-focused practice is a catalyst that sparks success for individuals, teams and organizations.
With over 20 years of experience in corporate strategy, technology, and innovation, Karen's career highlights include senior leadership roles at Salesforce, Cisco, and AT&T, where she drove revenue growth, improved customer loyalty and accelerated business transformation.
Karen is also a prolific writer and captivating speaker. She is the author of five high impact books, including her latest, "Sundays With Salvator: 52 Recipes To Cultivate Conversation, Connection, And Community" (2023), "Success With Less" (2016), "Listen Up!" (2020), "Working from Home" (2020), and "Success from Anywhere" (2021), a WSJ Bestseller. Her TEDx talks and keynotes captivate global audiences. Beyond her professional pursuits, she showcases her talents as a trained chef.
Karen's exceptional contributions have earned her prestigious accolades such as the "40 under 40" award and the Distinguished Alumni Award from Ball State University. Her thought leadership extends to platforms like Thrive Global, Newsweek Expert Forum, and national media outlets.
With visionary leadership, industry knowledge, and a commitment to innovation, Karen Mangia shapes the landscape of customer growth, Go to Market strategy, and organizational success.

Reviews

[Steve Bullington · Rating 5 out of 5]

The current global pandemic is creating a world of commercial winners and losers. Those that can meet their customers where they want to be will win. Those who can't, will go the way of Blockbuster.

Karen Mangia's new book Listen Up! is the owner's manual for the new world of Customer Experience we find ourselves in. Karen uses real-world examples to work you through listening to your customers, engaging your team, and creating a plan that will work.

One small point that I truly love about this book, every time Karen refers to some research, an article, a video, or any kind of resource, she includes the URL right there in the paragraph to take you there. THAT is a great Customer Experience.

We aren't going back to 2019 so let Karen help you move towards 2021 and beyond.

[Steve Brock · Rating 5 out of 5]

This book was Stevo's Business Book of the Week for the week of 1/3, as selected by Stevo's Book Reviews on the Internet and Stevo's Novel Ideas. There’s one voice that matters more than any other: the voice of the customer.

Find more Business Books of the week on my Goodreads Listopia page at https://www.goodreads.com/list/show/9..., and find many more recommended books on my Amazon Influencer page at https://www.amazon.com/shop/stevo4747 or by searching for me on Google.