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Listen Up!: How to Tune In to Customers and Turn Down the Noise
There’s one voice that matters more than any the voice of the customer. Learn how to fully understand the number one source of your organization’s prosperity, profits, and productivity. These actionable insights will help you to better connect with your customers and gain an undeniable lead over your competition.
Listen Up!: How to Tune In to Customers and Turn Down the Noise teaches readers how to create a customer experience that’s built on listening and designed for engagement. Author and Salesforce executive Karen Mangia has created a practical and comprehensive examination of how best-of-breed companies listen and respond to customer demands—creating a foundation of customer success, loyalty, and brand evolution.
Listen Up! features discussions to go beyond the best practices associated with customer understanding, customer experience, and customer service
How to move from deep listening to data-based insights into customer behavior The statistics and stories behind companies, organizations, and even city governments that have created a customer-centric culture How powerful new questions can offer a fresh perspective into any customer, empowering your customer-facing teams, including sales teams, in the current market Winning greater mindshare, and market share, with a fresh look at the future of customer service, customer success, and customer satisfaction Perfect for anyone in a leadership or management role in a customer-facing organization, including sales teams, business development leaders and marketing professionals, Listen Up! belongs on the bookshelves of executives, customer service and success employees, and leaders who want to better engage with the one voice that matters the voice of the customer.
Listen Up!: How to Tune In to Customers and Turn Down the Noise teaches readers how to create a customer experience that’s built on listening and designed for engagement. Author and Salesforce executive Karen Mangia has created a practical and comprehensive examination of how best-of-breed companies listen and respond to customer demands—creating a foundation of customer success, loyalty, and brand evolution.
Listen Up! features discussions to go beyond the best practices associated with customer understanding, customer experience, and customer service
How to move from deep listening to data-based insights into customer behavior The statistics and stories behind companies, organizations, and even city governments that have created a customer-centric culture How powerful new questions can offer a fresh perspective into any customer, empowering your customer-facing teams, including sales teams, in the current market Winning greater mindshare, and market share, with a fresh look at the future of customer service, customer success, and customer satisfaction Perfect for anyone in a leadership or management role in a customer-facing organization, including sales teams, business development leaders and marketing professionals, Listen Up! belongs on the bookshelves of executives, customer service and success employees, and leaders who want to better engage with the one voice that matters the voice of the customer.
171 pages, Kindle Edition
Published October 20, 2020
7 people are currently reading
25 people want to read
About the author
Karen Mangia
8 books11 followersKaren Mangia is a dynamic leader serving as President and Chief Strategy Officer at The Engineered Innovation Group. She spearheads the company's thought leadership and leads the Insights & Innovation Practice. Her customer growth-focused practice is a catalyst that sparks success for individuals, teams and organizations.
With over 20 years of experience in corporate strategy, technology, and innovation, Karen's career highlights include senior leadership roles at Salesforce, Cisco, and AT&T, where she drove revenue growth, improved customer loyalty and accelerated business transformation.
Karen is also a prolific writer and captivating speaker. She is the author of five high impact books, including her latest, "Sundays With Salvator: 52 Recipes To Cultivate Conversation, Connection, And Community" (2023), "Success With Less" (2016), "Listen Up!" (2020), "Working from Home" (2020), and "Success from Anywhere" (2021), a WSJ Bestseller. Her TEDx talks and keynotes captivate global audiences. Beyond her professional pursuits, she showcases her talents as a trained chef.
Karen's exceptional contributions have earned her prestigious accolades such as the "40 under 40" award and the Distinguished Alumni Award from Ball State University. Her thought leadership extends to platforms like Thrive Global, Newsweek Expert Forum, and national media outlets.
With visionary leadership, industry knowledge, and a commitment to innovation, Karen Mangia shapes the landscape of customer growth, Go to Market strategy, and organizational success.
With over 20 years of experience in corporate strategy, technology, and innovation, Karen's career highlights include senior leadership roles at Salesforce, Cisco, and AT&T, where she drove revenue growth, improved customer loyalty and accelerated business transformation.
Karen is also a prolific writer and captivating speaker. She is the author of five high impact books, including her latest, "Sundays With Salvator: 52 Recipes To Cultivate Conversation, Connection, And Community" (2023), "Success With Less" (2016), "Listen Up!" (2020), "Working from Home" (2020), and "Success from Anywhere" (2021), a WSJ Bestseller. Her TEDx talks and keynotes captivate global audiences. Beyond her professional pursuits, she showcases her talents as a trained chef.
Karen's exceptional contributions have earned her prestigious accolades such as the "40 under 40" award and the Distinguished Alumni Award from Ball State University. Her thought leadership extends to platforms like Thrive Global, Newsweek Expert Forum, and national media outlets.
With visionary leadership, industry knowledge, and a commitment to innovation, Karen Mangia shapes the landscape of customer growth, Go to Market strategy, and organizational success.
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Displaying 1 - 2 of 2 reviews
November 5, 2020
The current global pandemic is creating a world of commercial winners and losers. Those that can meet their customers where they want to be will win. Those who can't, will go the way of Blockbuster.
Karen Mangia's new book Listen Up! is the owner's manual for the new world of Customer Experience we find ourselves in. Karen uses real-world examples to work you through listening to your customers, engaging your team, and creating a plan that will work.
One small point that I truly love about this book, every time Karen refers to some research, an article, a video, or any kind of resource, she includes the URL right there in the paragraph to take you there. THAT is a great Customer Experience.
We aren't going back to 2019 so let Karen help you move towards 2021 and beyond.
Karen Mangia's new book Listen Up! is the owner's manual for the new world of Customer Experience we find ourselves in. Karen uses real-world examples to work you through listening to your customers, engaging your team, and creating a plan that will work.
One small point that I truly love about this book, every time Karen refers to some research, an article, a video, or any kind of resource, she includes the URL right there in the paragraph to take you there. THAT is a great Customer Experience.
We aren't going back to 2019 so let Karen help you move towards 2021 and beyond.
January 3, 2021
This book was Stevo's Business Book of the Week for the week of 1/3, as selected by Stevo's Book Reviews on the Internet and Stevo's Novel Ideas. There’s one voice that matters more than any other: the voice of the customer.
Find more Business Books of the week on my Goodreads Listopia page at https://www.goodreads.com/list/show/9..., and find many more recommended books on my Amazon Influencer page at https://www.amazon.com/shop/stevo4747 or by searching for me on Google.
Find more Business Books of the week on my Goodreads Listopia page at https://www.goodreads.com/list/show/9..., and find many more recommended books on my Amazon Influencer page at https://www.amazon.com/shop/stevo4747 or by searching for me on Google.
Displaying 1 - 2 of 2 reviews