En este libro, intencionadamente polémico, Neil Leach se acerca a la teoría cultural de la mano de pensadores como Walter Benjamin o Jean Baudrillard para desarrollar una crítica acerca de las consecuencias que está teniendo la creciente preocupación por parte de la arquitectura por la imagen y la producción de imágenes. Esta excesiva preocupación por la cultura de la imagen implica cierta anestesia provocada por su sobresaturación, factor que impide profundizar asuntos más serios. En el mundo embriagante de las imágenes, la estética de la arquitectura amenaza en convertirse en an-estética de la misma. En una cultura de consumo estético, la "cultura del cocktail" y del discurso vacío de contenido conduce a fórmulas estratégicas de seducción con lo que el proyecto de arquitectura se reduce a un juego superficial de formas seductoras y vacías.
I truly believe this book helps you theorise and analyse how political and cultural movements define or create the aesthetics and the insensitivity or anaesthetics of art and architecture. My problem with this book is that I think I was hoping to find a more developed argument or maybe a theoretical thinking in which they would expose more than a global argument.
It is true that this book does not focuses ONLY in Architecture, but also on the context and that is what I honestly enjoyed. The book did seem, however, a little redundant to me. Never the less, you do get to learn from the book (maybe more, maybe less… depends on how acquainted you are with the subject). It was recommended to me by BArch Thesis Advisor, and I can honestly say I did learn from the book despite what I said, it is a short book, easy to read, and altogether a good book.
Finally, don't judge this book from my review. Buy it, read it (I'm sure you will learn from it), and develop your own argument.
Thank you for making it less about architecture and more about advertising/"aestheticization"/Nazis. It's got a bad attitude - deliberately overreaching.
Es una acercamiento del concepto de simulacro, visto desde una posición arquitectónica. Es un libro que trata de teorizar la cultura arquitectónica de finales del XX y sobre todo de este siglo.
Amazing perspective about the way “image” and aesthetics can influence architecture. It really makes you think about the value of visual communication and how it manipulates you.
Not sure if I'm just too dumb to understand the first 3/4 of the book, but it didn't become what I was expecting it to be about until the last chapter.