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The CEO's Digital Marketing Playbook: The Definitive Crash Course and Battle Plan for B2B and High Value B2C Customer Generation
" Kick-ass marketing book ofthe year...blunt, brash and beneficial . " - The Globe and Mail , 2019.
In this "in-depthand winningly frank marketing manual" (Kirkus Reviews, 2019) LevelAgency CEO Tom Donohoe lays out the definitive digital direct marketingplaybook that every company on Earth needs to deploy in the 21st Century.
"Thomas J. Donohoeoffers a highly informative, step-by-step guide to his preferred methods ofleveraging social media and online marketing and advertising tools" (BlueInk Review, 2019)
Unlike the hundreds ofbooks about social media or online advertising concepts, this step by stepguide lays out every strategy and tactic that is essential to achieving thesingle greatest achievement in driving new customers and doing soprofitably.
This book is written for :
· Every CEO, CMO and C-level executive responsiblefor revenue in the 21st Century
· Every marketing professional
· Every small business owner and entrepreneur
Why? Because every CEO, from startup toFortune 100, needs to understand every concept in this book or risk bleedingmoney and opportunity, which 99% are doing whether they know it or not. Everymarketing professional and small business owner needs to embrace the tacticslaid out or risk being bad at their job of profitable customer generation andbest practice marketing. And every marketingprofessional needs to get better, or risk their next promotion to someone whois chasing after their job.
In just over 200 pages, every business professional can become a smart,customer generation focused digital marketer by following this playbook.
In this "in-depthand winningly frank marketing manual" (Kirkus Reviews, 2019) LevelAgency CEO Tom Donohoe lays out the definitive digital direct marketingplaybook that every company on Earth needs to deploy in the 21st Century.
"Thomas J. Donohoeoffers a highly informative, step-by-step guide to his preferred methods ofleveraging social media and online marketing and advertising tools" (BlueInk Review, 2019)
Unlike the hundreds ofbooks about social media or online advertising concepts, this step by stepguide lays out every strategy and tactic that is essential to achieving thesingle greatest achievement in driving new customers and doing soprofitably.
This book is written for :
· Every CEO, CMO and C-level executive responsiblefor revenue in the 21st Century
· Every marketing professional
· Every small business owner and entrepreneur
Why? Because every CEO, from startup toFortune 100, needs to understand every concept in this book or risk bleedingmoney and opportunity, which 99% are doing whether they know it or not. Everymarketing professional and small business owner needs to embrace the tacticslaid out or risk being bad at their job of profitable customer generation andbest practice marketing. And every marketingprofessional needs to get better, or risk their next promotion to someone whois chasing after their job.
In just over 200 pages, every business professional can become a smart,customer generation focused digital marketer by following this playbook.
250 pages, hardcover
Published November 15, 2019
45 people are currently reading
37 people want to read
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Displaying 1 - 3 of 3 reviews
January 3, 2021
This is an excellent book for anyone wanting to start in digital marketing, but also useful (of corse less useful) for more experienced people looking for a structured and comprehensive playbook with some smart advice
November 16, 2019
If you are spending more than $1 on digital advertising - this is the book to read
The CEO's Digital Marketing Playbook is a no-nonsense, straightforward presentation of the digital marketing ecosystem. This book takes you through the digital advertising best practices you should understand & deploy for every business. From what Thomas J Donohoe has dubbed the "Core 4" to the "Advanced 8," you quickly understand not only what tactics to implement and why, but also in which order to maximize ROI. Too often, marketing books talk about "likes" and "followers" and forget about what drives business growth - revenue. This playbook puts customer generation at the heart of everything and forgets about the rest. If you care about ROI and you spend any money on the digital platforms - follow this advice.
The CEO's Digital Marketing Playbook is a no-nonsense, straightforward presentation of the digital marketing ecosystem. This book takes you through the digital advertising best practices you should understand & deploy for every business. From what Thomas J Donohoe has dubbed the "Core 4" to the "Advanced 8," you quickly understand not only what tactics to implement and why, but also in which order to maximize ROI. Too often, marketing books talk about "likes" and "followers" and forget about what drives business growth - revenue. This playbook puts customer generation at the heart of everything and forgets about the rest. If you care about ROI and you spend any money on the digital platforms - follow this advice.
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January 3, 2020This guy should be in rehab not writing books
Displaying 1 - 3 of 3 reviews