100 Ways to Create a Great Ad

by Tim Collins

100 Ways to Create a Great Ad is an accessible introduction to creative advertising techniques. Featuring 100 spreads detailing concepts such as the 'Reveal' and the 'Mash-Up', it presents the key methods of devising print, television, radio, direct and online ideas. The process of creating an ad can be divided into three steps: planning, concept creation and crafting. This book provides a straightforward guide to concept creation, including methods that are applicable across media, and it offers wide-ranging examples from international campaigns. Aimed at agency creatives, planners and account handlers, as well as graphic designers, marketing professionals and students, 100 Ways to Create a Great Ad has wide-ranging appeal.

Genres: Business, Design

208 pages, ebook

First published August 19, 2014

Reviews

[Mackenzie Teague · Rating 5 out of 5]

Interesting, engaging and informative. Just what you want from advertising and books.

[Beatrice Juliet · Rating 5 out of 5]

If you are a creative in advertising this book is super helpful. It's a list of tools to keep in your toolbox.

[Ria Chia · Rating 5 out of 5]

Simply incredible, I can't help feeling inspired every time I pull this book out of my shelf. This is probably one of the best advertising case studies books I've read.