MSGM 10!

by Charlie Porter (Contributor)

This is the first official monograph dedicated to MSGM, one of Italy's most internationally acclaimed fashion brands and greatest success stories from the past decade.

Founded in Milan in 2009 by Massimo Giorgetti, MSGM proved capable of interpreting the latest trends in an original and kaleidoscopic manner, with a vocation for anything that is current and immediate and an ability to reinterpret the past through a modern language as well as to read and anticipate the future.

This volume traces the history of the brand over the last ten years, following an instinctive, nonconventional flow, true to its DNA.

Moments from Massimo's private life and his passions and inspirations are intertwined with the main photographic narrative, with striking full-page visuals from the brand's most acclaimed shows, campaigns, setups, and collaborations with the worlds of art and music.

A conversation between the creative director and journalist Charlie Porter complements this journey into MSGM's saturated universe, making MSGM 10! a must-have reference for all fashion enthusiasts.

352 pages, Hardcover

Published March 16, 2021

About the author

Charlie Porter is a writer, fashion critic and curator. He has written for the Financial Times, the Guardian, The New York Times, GQ, Luncheon, i-D and Fantastic Man, and has been described as one of the most influential fashion journalists of his time. Porter co-runs the London queer rave Chapter 10, and is a trustee of the Friends of Arnold Circus, where he is also a volunteer gardener. He lives in London.