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It’s Logical: Innovating Profitable Business Models
EXPLORE THE LOGIC, NOT MAGIC, BEHIND INNOVATION!
It is a common belief that innovation and creativity lie within the purview of genius. After reading this book you will be convinced that with a relentless focus on the user, anyone can be innovative.
The book is a compilation of cases/examples from the entrepreneurial and consulting experience of the protagonist, DK. DK is a unique individual who explores and interprets the world around him through his own lenses. The stories in this book are real life stories of what happened in some situations while in some others the client did not have the risk appetite for disruption and therefore didn’t go with the solution provided. These stories will reveal how business model innovation can be logically achieved with the right focus and commitment to finding solutions to business problems.
It is a common belief that innovation and creativity lie within the purview of genius. After reading this book you will be convinced that with a relentless focus on the user, anyone can be innovative.
The book is a compilation of cases/examples from the entrepreneurial and consulting experience of the protagonist, DK. DK is a unique individual who explores and interprets the world around him through his own lenses. The stories in this book are real life stories of what happened in some situations while in some others the client did not have the risk appetite for disruption and therefore didn’t go with the solution provided. These stories will reveal how business model innovation can be logically achieved with the right focus and commitment to finding solutions to business problems.
256 pages, Paperback
Published August 14, 2020
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Displaying 1 - 6 of 6 reviews
November 11, 2020
In my opinion any one who wants to understand competitive advantage by making their business model unique , this book is a must read . This books throws light on design thinking , holistic management , problem solving, various tools to conduct a robust research . The author has contoured his vast experience in to 256 pages .
September 12, 2021
Having spent a good part of my young working days in advertising I had been exposed to a lot of the concepts shared in the book. If you have jumped right into business without much on the job work experience then this book is a good read.
Market research, understanding consumer preferences and more - All that which can't be understood from the comfort of the office chair. Do it on the field out in the market. Like they say - Get your hands dirty.
Can get a bit text book type at times but then its trying to teach you some fundamentals so accept it and read on.
Market research, understanding consumer preferences and more - All that which can't be understood from the comfort of the office chair. Do it on the field out in the market. Like they say - Get your hands dirty.
Can get a bit text book type at times but then its trying to teach you some fundamentals so accept it and read on.
September 22, 2021
This book breaks the myths of innovation and shows a guiding light on how 'anyone' can innovate.
I personally loved the depth of insights, diverse examples and practical steps to make it happen.
Highly recommend to managers, founders, students and organizations.
I personally loved the depth of insights, diverse examples and practical steps to make it happen.
Highly recommend to managers, founders, students and organizations.
May 25, 2020
256 pages of distilled wisdom! Every entrepreneur should read it!
February 4, 2022
a great book that will definitely leave your mindset about successful businesses changed!
July 22, 2021
Excellent analysis
Very well written with objectivity on focus. Simple language makes it easy on the reader.
Interesting out of the box methods to arrive at practical solutions.
Very well written with objectivity on focus. Simple language makes it easy on the reader.
Interesting out of the box methods to arrive at practical solutions.
Displaying 1 - 6 of 6 reviews