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Almost Alchemy: Make Any Business Of Any Size Produce More With Fewer And Less
CHANGE YOUR MATH
CHANGE YOUR BUSINESS
CHANGE YOUR LIFE
Almost Alchemy challenges your existing beliefs and self-imposed limitations―forcing you to re-imagine, reinvent, and reorganize your business to achieve and exceed goals in a systematic and sustainable way.
In this radical new book, Dan Kennedy destroys the myth that “Knowledge is Power” by exposing 20 different proven strategies to ensure business sustainability and maximize wealth extraction. It is thought-provoking, cage-rattling and mind blowing all in one.
Alchemy isn’t writing slightly better copy or tweaking your marketing to take advantage of some new media or some other hot trend. Instead, it’s about reinventing the way you think about your business, recognizing the “brutal realities” that few dare to embrace or refuse to even recognize… and turning information into ACTION and PROFIT.
In its mythical context, Alchemy was about one thing and one thing only: transforming ordinary metals into gold. And like thousands of others, you may start this book thinking you’re in an ordinary business and finish realizing you instead have a different, bigger, better, more valuable one.
CHANGE YOUR BUSINESS
CHANGE YOUR LIFE
Almost Alchemy challenges your existing beliefs and self-imposed limitations―forcing you to re-imagine, reinvent, and reorganize your business to achieve and exceed goals in a systematic and sustainable way.
In this radical new book, Dan Kennedy destroys the myth that “Knowledge is Power” by exposing 20 different proven strategies to ensure business sustainability and maximize wealth extraction. It is thought-provoking, cage-rattling and mind blowing all in one.
Alchemy isn’t writing slightly better copy or tweaking your marketing to take advantage of some new media or some other hot trend. Instead, it’s about reinventing the way you think about your business, recognizing the “brutal realities” that few dare to embrace or refuse to even recognize… and turning information into ACTION and PROFIT.
In its mythical context, Alchemy was about one thing and one thing only: transforming ordinary metals into gold. And like thousands of others, you may start this book thinking you’re in an ordinary business and finish realizing you instead have a different, bigger, better, more valuable one.
- GenresBusiness
152 pages, hardcover
Published October 23, 2019
57 people are currently reading
177 people want to read
About the author
Dan S. Kennedy
144 books373 followersDan S. Kennedy is the provocative, truth-telling author of seven popular No B.S. books, thirteen business books total; a serial, successful, multi-millionaire entrepreneur; trusted marketing advisor, consultant and coach to hundreds of private entrepreneurial clients running businesses from $1-million to $1-billion in size; and he influences well over 1-million independent business owners annually through his newsletters, tele-coaching programs, local Chapters and Kennedy Study Groups meeting in over 100 cities, and a network of top niched consultants in nearly 150 different business and industry categories and professions.
As a speaker Dan has repeatedly appeared with four former U.S. Presidents; business celebrities like Donald Trump and Gene Simmons (KISS, Family Jewels on A&E); legendary entrepreneurs including Jim McCann (1-800-Flowers), Debbi Fields (Mrs. Fields Cookies), and Nido Qubein (Great Harvest Bread Co.); famous business speakers including Zig Ziglar, Brian Tracy, Jim Rohn, Tom Hopkins, and Tony Robbins and countless sports and Hollywood celebrities.
Dan has addressed audiences as large as 35,000....for more than ten consecutive years, he averaged speaking to more than 250,000 people per year. Corporate engagements have included American Honda, Floor Coverings International, IBM, Pitney-Bowes, Sun Securities. Today, Dan rarely accepts speaking engagements outside of Glazer-Kennedy Insider's Circle ™ events.
As a direct-response marketing consultant and copywriter, Dan is the 'hidden genius' behind full-page magazine ads you read, TV infomercials you see, online marketing and direct-mail you receive. He is routinely paid upwards from $50,000.00 to, on average, $100,000.00 to $200,000.00 plus royalties to craft direct-response ads, sales letters, direct-mail campaigns and integrated offline/online marketing systems for his private clients.... over 85% of which repeat. His advertisements created for clients have appeared in over 200 magazines from industry trade journals, airline magazines and The Wall Street Journal to USA Today and Readers Digest to Cosmopolitan.
He has created winning campaigns for health, diet and beauty products and companies, B2B and industry products including software, and investments including Canadian land sold to Asian investors — but his #1 specialty, where he does most of his work, is with clients in the information-marketing industry including book, home study course, online course and newsletter publishers; seminar, conference and event promoters; coaching organizations; and associations. Most new client relationships begin with an initial consulting day at his base fee of $16,800.00, conducted in one of his two home cities. There is usually a waiting list, and new client candidates are asked to communicate initially via a one to two page memo describing their business, needs and interests.
As a speaker Dan has repeatedly appeared with four former U.S. Presidents; business celebrities like Donald Trump and Gene Simmons (KISS, Family Jewels on A&E); legendary entrepreneurs including Jim McCann (1-800-Flowers), Debbi Fields (Mrs. Fields Cookies), and Nido Qubein (Great Harvest Bread Co.); famous business speakers including Zig Ziglar, Brian Tracy, Jim Rohn, Tom Hopkins, and Tony Robbins and countless sports and Hollywood celebrities.
Dan has addressed audiences as large as 35,000....for more than ten consecutive years, he averaged speaking to more than 250,000 people per year. Corporate engagements have included American Honda, Floor Coverings International, IBM, Pitney-Bowes, Sun Securities. Today, Dan rarely accepts speaking engagements outside of Glazer-Kennedy Insider's Circle ™ events.
As a direct-response marketing consultant and copywriter, Dan is the 'hidden genius' behind full-page magazine ads you read, TV infomercials you see, online marketing and direct-mail you receive. He is routinely paid upwards from $50,000.00 to, on average, $100,000.00 to $200,000.00 plus royalties to craft direct-response ads, sales letters, direct-mail campaigns and integrated offline/online marketing systems for his private clients.... over 85% of which repeat. His advertisements created for clients have appeared in over 200 magazines from industry trade journals, airline magazines and The Wall Street Journal to USA Today and Readers Digest to Cosmopolitan.
He has created winning campaigns for health, diet and beauty products and companies, B2B and industry products including software, and investments including Canadian land sold to Asian investors — but his #1 specialty, where he does most of his work, is with clients in the information-marketing industry including book, home study course, online course and newsletter publishers; seminar, conference and event promoters; coaching organizations; and associations. Most new client relationships begin with an initial consulting day at his base fee of $16,800.00, conducted in one of his two home cities. There is usually a waiting list, and new client candidates are asked to communicate initially via a one to two page memo describing their business, needs and interests.
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Displaying 1 - 7 of 7 reviews
March 5, 2020
О ЧЕМ КНИГА:
Старина Кеннеди может уже писать и немного мистические книги после всех своих отличных работ по маркетингу и менеджменту. В этой книге особо нового ничего нет, кроме свежих кейсов из цифровой экономики. Но прочитать книгу всё равно стоит.
Автор нам продолжает вдалбливать простую истину, что деньги приходят только в те бизнесы и к тем предпринимателям, которые хорошо понимают, где сейчас внимание их клиентов. Клиенты не будут вам платить просто потому что у вас хороший продукт. Главное - это система маркетинга, продаж и присутствие на правильном рынке.
Кеннеди опять нас не жалеет и жёстко показывает все точки, где наша компания и мы лично теряем деньги. Теряем потому что не делаем и не внедряем достаточно простые и очевидные вещи.
Дэн Кеннеди в своей книге расскажет вам, как перестать недополучать прибыль и организовать продажи и маркетинг с помощью проверенных годами подходов.
ГЛАВНАЯ МЫСЛЬ КНИГИ:
✳️У денег нет чувств и эмоций. Они идут к тем, кто понимает их законы и организовывает соответствующие процессы в своем бизнесе. Об этом сказали уже тысячу раз, но всё равно большинство не соблюдают это правило.
КАКАЯ БЫЛА ЦЕЛЬ ЧТЕНИЯ:
- Узнать новые инструменты для работы своих компаний.
ГЛАВНЫЕ ВЫВОДЫ:
▪️Никогда не доверяй интуиции и чужому мнению(особенно экспертов) , а используй сплит-тесты любых гипотез в бизнесе.
▪️Когда кто то дает мне любую информацию надо остановиться и спросить - «Стоп. Подождите. После того как я получу эту информацию, как я могу применить её в своем бизнесе для получения прибыли?»
▪️При назначении цен на товары и услуги надо использовать не логику, а психологию и креативность.
▪️Большинство успешных бизнесов на поверхности кажутся простыми. Но на самом деле внутри это сложная система, каждый элемент которой поддерживает общий успех.
ЧТО Я БУДУ ПРИМЕНЯТЬ:
🛠Подходы в ценообразовании из главы от том, как правильно назначать цены.
ЕЩЕ НА ЭТУ ТЕМУ:
Дэн Кеннеди «Жесткий директ-маркетинг»
Старина Кеннеди может уже писать и немного мистические книги после всех своих отличных работ по маркетингу и менеджменту. В этой книге особо нового ничего нет, кроме свежих кейсов из цифровой экономики. Но прочитать книгу всё равно стоит.
Автор нам продолжает вдалбливать простую истину, что деньги приходят только в те бизнесы и к тем предпринимателям, которые хорошо понимают, где сейчас внимание их клиентов. Клиенты не будут вам платить просто потому что у вас хороший продукт. Главное - это система маркетинга, продаж и присутствие на правильном рынке.
Кеннеди опять нас не жалеет и жёстко показывает все точки, где наша компания и мы лично теряем деньги. Теряем потому что не делаем и не внедряем достаточно простые и очевидные вещи.
Дэн Кеннеди в своей книге расскажет вам, как перестать недополучать прибыль и организовать продажи и маркетинг с помощью проверенных годами подходов.
ГЛАВНАЯ МЫСЛЬ КНИГИ:
✳️У денег нет чувств и эмоций. Они идут к тем, кто понимает их законы и организовывает соответствующие процессы в своем бизнесе. Об этом сказали уже тысячу раз, но всё равно большинство не соблюдают это правило.
КАКАЯ БЫЛА ЦЕЛЬ ЧТЕНИЯ:
- Узнать новые инструменты для работы своих компаний.
ГЛАВНЫЕ ВЫВОДЫ:
▪️Никогда не доверяй интуиции и чужому мнению(особенно экспертов) , а используй сплит-тесты любых гипотез в бизнесе.
▪️Когда кто то дает мне любую информацию надо остановиться и спросить - «Стоп. Подождите. После того как я получу эту информацию, как я могу применить её в своем бизнесе для получения прибыли?»
▪️При назначении цен на товары и услуги надо использовать не логику, а психологию и креативность.
▪️Большинство успешных бизнесов на поверхности кажутся простыми. Но на самом деле внутри это сложная система, каждый элемент которой поддерживает общий успех.
ЧТО Я БУДУ ПРИМЕНЯТЬ:
🛠Подходы в ценообразовании из главы от том, как правильно назначать цены.
ЕЩЕ НА ЭТУ ТЕМУ:
Дэн Кеннеди «Жесткий директ-маркетинг»
June 4, 2023
Not everything in here will apply to all businesses, just like mine. However, there is a some extremely pragmatic, practical and applicable information for business owners and high level managers. Will definitely be on my read again list.
September 19, 2023
Great info.
My takeaways
- When giving, or receiving a lesson or feedback, always ensure that you are clear on the application immediately
- Must have a system in writing, as well as 100% adherence for follow up.
FOLLOW UP STEPS TO ALL
- Look to automate the systems so that way you can enter the data and then everybody is put into the same system for what you are wanting so an example would be day one day three day seven and 14 you have follow up contacts
- Stop wasting opportunities to upsell, turn into repeat customers, turn into fans, who talk about you, collect referrals, look to enroll into monthly services.
- Always build an ascension ladder so current clients and customers can continually move up for more services and more return on their investment.
- Example is selling things à la carte, and then the next ascension is combining those things at a cheaper price point
My takeaways
- When giving, or receiving a lesson or feedback, always ensure that you are clear on the application immediately
- Must have a system in writing, as well as 100% adherence for follow up.
FOLLOW UP STEPS TO ALL
- Look to automate the systems so that way you can enter the data and then everybody is put into the same system for what you are wanting so an example would be day one day three day seven and 14 you have follow up contacts
- Stop wasting opportunities to upsell, turn into repeat customers, turn into fans, who talk about you, collect referrals, look to enroll into monthly services.
- Always build an ascension ladder so current clients and customers can continually move up for more services and more return on their investment.
- Example is selling things à la carte, and then the next ascension is combining those things at a cheaper price point
January 2, 2024
Dan's voice is so entertaining, and his experience and incredible wisdom in marketing is unparalleled. The clarity, the focus - this is a relatively short book and it is packed with exceptional direction for anyone who wants to get better at running a business - which means getting better at marketing since that's really what every business is about.
March 7, 2020
104 Pages of garbage the worst Dan Kennedy book I’ve ever read
August 7, 2020
Same, same = good
Plenty of warmed-over stuff, as you would expect, but when that stuff is this good, who cares. It always helps to be reminded.
Plenty of warmed-over stuff, as you would expect, but when that stuff is this good, who cares. It always helps to be reminded.
February 5, 2023
Brillante
Como todos los libros de Dan Kennedy, en cada página puedes encontrar una perla que multiplica los resultados de tu negocio
Como todos los libros de Dan Kennedy, en cada página puedes encontrar una perla que multiplica los resultados de tu negocio
Displaying 1 - 7 of 7 reviews