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The Business Book Of Coaching: Everything That Coaches Seeking Wealth And Freedom Need To Know
The coaching industry runs on assumptions. There is a tremendous amount of knowledge and information out there, but it’s all based on personal experiences rather than facts. Most of it is not researched, or tested, or validated for extended periods of time and has no basis in psychology or science.
Although most of the advice given to aspiring coaches is true for some people, it’s usually based on an individual’s experiences—they tried something and it worked, but often it was a fluke, yet now it’s out there paraded as a fact that is expected to work for everyone.
Looking at all that misinformation spread over and over again was disturbing, annoying, and frustrating for myself as I was creating a company—Evercoach—to help people become better coaches. Evercoach creates tremendous value for coaches, but these coaches, once trained, go out into the world and get terrible advice on how to build their coaching business—advice that has no basis in facts.
So, we decided to write The Business of Coaching to help fix this problem. In this book, we’ve distilled the essence of all our experience across different industries. Everything you will find in this book is based on years of building successful businesses across multiple industries; on tools, techniques, and advice that has been tested over and over again by hundreds of coaches out there; and on real results that we have created for our own clients, consistently over the years.
In The Business of Coaching we give you an honest opinion on what is really important and critical to building a business that is powerful, sustainable, and long-term. The ideas and strategies in this book have been learned, evaluated, and tested for over a decade in different ways, across different companies, and for different coaches.
This book is designed to give you the tools that could skyrocket your coaching career. But here is the caveat: Given enough time, everything in this book can work for anyone. What you need to do is find that ONE thing that’ll work for you and deliver results today.
What we really hope you get out of this book is the ability to:
• Understand and overcome assumptions in the coaching business
• Communicate in a way that makes your clients listen
• Understand the subtleties of business management
• Craft products that are exciting
• Compound your business growth
We are giving you the tools and letting you experiment with what works for you in your unique circumstances. You get to decide your best experience.
This book is not a bible. That’s the problem with most business books—people take it and follow it religiously. No book is absolute. Humans are different, our experiences are different, and so the results you get will be atypical. Your outcomes will be based on the effort and knowledge you put in and the industry you operate in.
This book is meant to level the playing field and give you all of the insights and strategies that you will need to create a thriving coaching business. How it will manifest for you will depend on the effort you put in it and the depth of your understanding. Some of it might be confusing—there is a lot of information after all. But pick that one thing that works really well for you, and you’ve got yourself a winner.
On a final note, here’s how we suggest you read this book. This is not meant to be read from any page - you’ll skip important ideas and it’ll stop making sense. It’s important to read The Business of Coaching sequentially—following the concepts as they evolve alongside a coach’s journey.
Happy reading!
Although most of the advice given to aspiring coaches is true for some people, it’s usually based on an individual’s experiences—they tried something and it worked, but often it was a fluke, yet now it’s out there paraded as a fact that is expected to work for everyone.
Looking at all that misinformation spread over and over again was disturbing, annoying, and frustrating for myself as I was creating a company—Evercoach—to help people become better coaches. Evercoach creates tremendous value for coaches, but these coaches, once trained, go out into the world and get terrible advice on how to build their coaching business—advice that has no basis in facts.
So, we decided to write The Business of Coaching to help fix this problem. In this book, we’ve distilled the essence of all our experience across different industries. Everything you will find in this book is based on years of building successful businesses across multiple industries; on tools, techniques, and advice that has been tested over and over again by hundreds of coaches out there; and on real results that we have created for our own clients, consistently over the years.
In The Business of Coaching we give you an honest opinion on what is really important and critical to building a business that is powerful, sustainable, and long-term. The ideas and strategies in this book have been learned, evaluated, and tested for over a decade in different ways, across different companies, and for different coaches.
This book is designed to give you the tools that could skyrocket your coaching career. But here is the caveat: Given enough time, everything in this book can work for anyone. What you need to do is find that ONE thing that’ll work for you and deliver results today.
What we really hope you get out of this book is the ability to:
• Understand and overcome assumptions in the coaching business
• Communicate in a way that makes your clients listen
• Understand the subtleties of business management
• Craft products that are exciting
• Compound your business growth
We are giving you the tools and letting you experiment with what works for you in your unique circumstances. You get to decide your best experience.
This book is not a bible. That’s the problem with most business books—people take it and follow it religiously. No book is absolute. Humans are different, our experiences are different, and so the results you get will be atypical. Your outcomes will be based on the effort and knowledge you put in and the industry you operate in.
This book is meant to level the playing field and give you all of the insights and strategies that you will need to create a thriving coaching business. How it will manifest for you will depend on the effort you put in it and the depth of your understanding. Some of it might be confusing—there is a lot of information after all. But pick that one thing that works really well for you, and you’ve got yourself a winner.
On a final note, here’s how we suggest you read this book. This is not meant to be read from any page - you’ll skip important ideas and it’ll stop making sense. It’s important to read The Business of Coaching sequentially—following the concepts as they evolve alongside a coach’s journey.
Happy reading!
- GenresBusinessLeadership
230 pages, Paperback
Published February 10, 2020
334 people are currently reading
262 people want to read
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Displaying 1 - 15 of 15 reviews
April 17, 2020
Love it! Love it! Love it!
I not only recommend this book but I recommend everything and anything from Ajit & Neeta!!
I’ve been following these amazing humans for a while now... Every book they have written from G.R.I.T, Live Big, all the way to The Book of Coaching: For Extraordinary Coaches are great literature not only for its content but because they are put together with love and passion.
I not only recommend this book but I recommend everything and anything from Ajit & Neeta!!
I’ve been following these amazing humans for a while now... Every book they have written from G.R.I.T, Live Big, all the way to The Book of Coaching: For Extraordinary Coaches are great literature not only for its content but because they are put together with love and passion.
July 17, 2020
Everything in one!!!
It was everything I needed to become an start a coaching busy. This is a great stumbled upon book.!!! I recommend this book for anyone that's lost in the coaching idea and hesitancy of starting. It should be valued at a higher amount. Thank you, thank you!!!
It was everything I needed to become an start a coaching busy. This is a great stumbled upon book.!!! I recommend this book for anyone that's lost in the coaching idea and hesitancy of starting. It should be valued at a higher amount. Thank you, thank you!!!
November 10, 2023
This was OK in parts and anyone who has no clue about coaching / business can probably get some value from it as an introduction to the topic.
On the plus side, the breadth of topics and general structure is decent, the text is simple to follow and the tone is upbeat. Based on those things, at one point halfway through I was thinking of a higher score for this.
However, it has flaws that become more apparent the further you go with it. And overall, it doesn’t deliver on its promise as the “ultimate” business coaching book.
First, though the breadth of content is fine, it lacks depth. Was rarely convinced there was genuine expertise behind this. On several of the topics, it felt like they’d done a little bit of research and then cobbled this together from those sources. That’s not necessarily a terrible thing. But without really deep expertise to back their advice up, you get left with some broad and obvious advice. e.g. know your customers, focus on your priorities, take time to reflect and so on. But there’s not much on how you do those things. It’s OK on know-what but has little on know-how.
The book also frequently points you to their YouTube videos and website for more detail. This just feels like cross-selling though and if you do, you’ll get retargeted multiple times by their adverts on social media. It would be worth checking out their videos first before you buy this to get a feel for whether their style is what you’re looking for.
It’s also guilty of having some typos and some loose definitions (e.g. they conflate marketing with communications) and these don’t help build credibility in their message. Plus, there’s a fair dose of woo-woo uplifting motivational passages, which aren’t terrible but aren’t very practical.
It was also quite light on the “business” side of it which made me question the “Ultimate” tag in the title. It has a few examples on the finances of coaching, but these often sound made up.
Overall, the intent behind this is good, and in parts it’s interesting, but its ambition wasn’t backed up by its expertise.
No judgment on their coaching business, but if this was to try and sell you on it, I didn’t walk away feeling convinced. Saying that, they frequently mention how successful that business is, so there must be an audience for this.
This wasn’t the worst and had some value, but there a way more insightful business books out there.
On the plus side, the breadth of topics and general structure is decent, the text is simple to follow and the tone is upbeat. Based on those things, at one point halfway through I was thinking of a higher score for this.
However, it has flaws that become more apparent the further you go with it. And overall, it doesn’t deliver on its promise as the “ultimate” business coaching book.
First, though the breadth of content is fine, it lacks depth. Was rarely convinced there was genuine expertise behind this. On several of the topics, it felt like they’d done a little bit of research and then cobbled this together from those sources. That’s not necessarily a terrible thing. But without really deep expertise to back their advice up, you get left with some broad and obvious advice. e.g. know your customers, focus on your priorities, take time to reflect and so on. But there’s not much on how you do those things. It’s OK on know-what but has little on know-how.
The book also frequently points you to their YouTube videos and website for more detail. This just feels like cross-selling though and if you do, you’ll get retargeted multiple times by their adverts on social media. It would be worth checking out their videos first before you buy this to get a feel for whether their style is what you’re looking for.
It’s also guilty of having some typos and some loose definitions (e.g. they conflate marketing with communications) and these don’t help build credibility in their message. Plus, there’s a fair dose of woo-woo uplifting motivational passages, which aren’t terrible but aren’t very practical.
It was also quite light on the “business” side of it which made me question the “Ultimate” tag in the title. It has a few examples on the finances of coaching, but these often sound made up.
Overall, the intent behind this is good, and in parts it’s interesting, but its ambition wasn’t backed up by its expertise.
No judgment on their coaching business, but if this was to try and sell you on it, I didn’t walk away feeling convinced. Saying that, they frequently mention how successful that business is, so there must be an audience for this.
This wasn’t the worst and had some value, but there a way more insightful business books out there.
June 10, 2022
Learn the Art of coaching
Inside the book it covers many of the responsibilities of a coach and ways to improve. I was reluctant to buy another book on coaching because I would be disappointed with the information but to my surprise I was not disappointed but excited to learn more. I enjoyed the book .
Inside the book it covers many of the responsibilities of a coach and ways to improve. I was reluctant to buy another book on coaching because I would be disappointed with the information but to my surprise I was not disappointed but excited to learn more. I enjoyed the book .
August 9, 2022
There is very little here that cannot be found on the internet using the scientific method as well as following anecdotes and metaphors from successful persons within your own family and friends circles.
However, the good point is that the author has consolidated all that in to summary. The sequence may not be what everyone agrees to, but it can be a useful reference or guide as needed.
However, the good point is that the author has consolidated all that in to summary. The sequence may not be what everyone agrees to, but it can be a useful reference or guide as needed.
February 21, 2021
The book does not provide a solid and specific action plan for aspiring coaches. The promisses of this book are not aligned to what they deliver. They do not explore what niches are available for coaches starting out and they do not highlight a concrete strategy to start out.
May 30, 2023
Practical resource
This is a practical and recommended resource for anyone getting started in coaching. The authors present real-world strategies and tactics in a helpful way. The links and questions take you beyond the book to continue expanding your learning.
This is a practical and recommended resource for anyone getting started in coaching. The authors present real-world strategies and tactics in a helpful way. The links and questions take you beyond the book to continue expanding your learning.
September 28, 2020
Amazing
The best of all books about coaching! This one blows my mind in many aspects and guides me through this beautiful journey of coaching.
The best of all books about coaching! This one blows my mind in many aspects and guides me through this beautiful journey of coaching.
March 21, 2021
I really enjoyed this book. It gave me a clear direction of where I'm heading to
May 3, 2021
Loved it
Perfect for what I needed at my my level and enough actionable tools and a roadmap.
Good coaching questions to reflect on.
Perfect for what I needed at my my level and enough actionable tools and a roadmap.
Good coaching questions to reflect on.
September 2, 2021
This book is a masterpiece. I am half through the book. Learning more stuff about coaching and it has given me the edge to start a coaching business
November 13, 2021
Great read and great guidance.
Greate book to give as gifts to new and ecisting coaches seeking to grow in their coaching careers. Worth every penny!
Greate book to give as gifts to new and ecisting coaches seeking to grow in their coaching careers. Worth every penny!
December 22, 2021
Good coaching book
Nicely explained with suitable links for coaching business. S handbook for the beginner , and a manual for experienced one.
Nicely explained with suitable links for coaching business. S handbook for the beginner , and a manual for experienced one.
May 14, 2022
Great boon to look at the basics of a coaching business. Not 5 stars because I feel like the book is more intended to peak an interest than to provide the information. But my interest is peaked 😚
January 1, 2025
Well written step by step process fr a new coach
Displaying 1 - 15 of 15 reviews