Design Thinking for Strategy: Innovating Towards Competitive Advantage

by Claude Diderich

The business environment is changing more rapidly than ever before, and new business ideas are emerging. This book discusses applying insights from design thinking to craft novel strategies that satisfy customer needs, make use of the available capabilities, integrate requirements for financial success and provide competitive advantage.

It guides readers through the jungle encountered when developing a strategy for sustained growth and profitability. It addresses strategy design in a holistic way by applying abductive reasoning, iteratively observing customers and focusing on empathy, as well as prototyping ideas and using customers to validate them.

Uniquely applying insights from design thinking to strategy, this book is a must-read for graduates, MBAs and executives interested in innovation and strategy, as well as corporate strategists, innovation managers, business analysts and consultants.

219 pages, Kindle Edition

Published October 1, 2019

Reviews

[Alireza Hejazi · Rating 4 out of 5]

This book explains how to use design thinking to create and validate strategies that are attractive, realistic, sustainable, and competitive. In this way, customers are involved in the offers firms can deliver on the commitments made with their offerings, firms can make a profitable benefit from their operations, and customers understand the differentiating value delivered. It offers a hands-on approach to planning that can be used in both a start-up and a corporate environment. This book, which applies design thinking insights to policy in a novel way, is a must-read for graduates, MBAs, and executives interested in innovation and strategy, as well as strategic strategists, innovation administrators, industry analysts, and consultants.