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Superfans: The Easy Way to Stand Out, Grow Your Tribe, And Build a Successful Business
The magical moments that turn your followers into fans.
Customers, followers, subscribers.
It's easy to just look at the numbers. How many likes? How many purchases? How many email subscribers?
But as entrepreneurs, we have to remember that there are people behind all that data. People who are looking to us to be a leader, to give advice, and to care. They are looking for trustworthy tools and resources, and for someone to help them to achieve their goals. In this dog-eat-dog world, these are the people who are looking for someone who they can trust, and who they know have their best interests in mind.
These are the people, if you connect with them in the right way, who will become Superfans.
Followers may "like" an Instagram post. Customers may buy a product. But "Superfans" will be your biggest supporters. They will promote you and your products because they know you have made a difference in their lives. They will tell their friends. They will send you encouraging emails. They will connect with you and your other fans.
Whether you're a shy YouTuber just starting out, or the leader of a Fortune 500 company, your superfans are out there waiting for you to connect with them. You just need to create that journey, to pave the yellow-brick road that will guide them surely and steadily to superfandom.
You don't need to change the entire world to build a successful business; you just need to change someone's world.
People don't become superfans the moment they find you. They become superfans because of the magical moments you create for them over time.
This book will help you do just that.
Customers, followers, subscribers.
It's easy to just look at the numbers. How many likes? How many purchases? How many email subscribers?
But as entrepreneurs, we have to remember that there are people behind all that data. People who are looking to us to be a leader, to give advice, and to care. They are looking for trustworthy tools and resources, and for someone to help them to achieve their goals. In this dog-eat-dog world, these are the people who are looking for someone who they can trust, and who they know have their best interests in mind.
These are the people, if you connect with them in the right way, who will become Superfans.
Followers may "like" an Instagram post. Customers may buy a product. But "Superfans" will be your biggest supporters. They will promote you and your products because they know you have made a difference in their lives. They will tell their friends. They will send you encouraging emails. They will connect with you and your other fans.
Whether you're a shy YouTuber just starting out, or the leader of a Fortune 500 company, your superfans are out there waiting for you to connect with them. You just need to create that journey, to pave the yellow-brick road that will guide them surely and steadily to superfandom.
You don't need to change the entire world to build a successful business; you just need to change someone's world.
People don't become superfans the moment they find you. They become superfans because of the magical moments you create for them over time.
This book will help you do just that.
258 pages, Kindle Edition
Published August 13, 2019
About the author
Pat Flynn
8 books631 followersPat Flynn is a father, husband, and lifelong learner from San Diego who has built a reputation as one of the most influential voices in digital entrepreneurship. Through his diverse portfolio of businesses, award-winning podcasts, newsletters, YouTube channels, and thriving online communities, Pat reaches and inspires millions of people each month.
He is the founder of SPI, an online community for digital entrepreneurs, co-inventor of the SwitchPod, and host of the Deep Pocket Monster YouTube channel as well as founder of Card Party, a large-scale live event for the community of Pokémon collectors. Pat also serves as an advisor to dozens of companies and is a sought-after keynote speaker. In his free time, he enjoys fishing, collecting Pokémon cards, and rewatching the Back to the Future trilogy.
He is the founder of SPI, an online community for digital entrepreneurs, co-inventor of the SwitchPod, and host of the Deep Pocket Monster YouTube channel as well as founder of Card Party, a large-scale live event for the community of Pokémon collectors. Pat also serves as an advisor to dozens of companies and is a sought-after keynote speaker. In his free time, he enjoys fishing, collecting Pokémon cards, and rewatching the Back to the Future trilogy.
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Displaying 1 - 30 of 138 reviews
December 29, 2019
This is a book for people building online communities around a business, product, service, or IP. It’s got good advice that very few are following just yet.
The thing I don’t love is that it doesn’t start from a deeper, first-principles perspective. Advice is plentiful, but it feels like the reader is being given fish rather than being taught how to fish. Why do these behaviors work? How can you discover new ways to cultivate superfans? What’s really going on in the mind of any rabid follower and how do movements start?
The thing I don’t love is that it doesn’t start from a deeper, first-principles perspective. Advice is plentiful, but it feels like the reader is being given fish rather than being taught how to fish. Why do these behaviors work? How can you discover new ways to cultivate superfans? What’s really going on in the mind of any rabid follower and how do movements start?
December 12, 2021
I really dislike it when books waste my time with anecdotes. This is one of those books. I know a lot of people like them, but that's because they've been trained to. Because it feels better to say "I've read this 250-page book about building an audience." than "I've read this 1,500-word blogpost."
Pat Flynn is a nice guy, and he does offer genuinely good advice in the book. The only reason I read it, is because I like him. But the content of the book can be skipped without much being lost, if you only focus on the action steps at the end of each chapter.
Still, some explanations were good, but I feel very strongly about anecdotes. I get that some people get motivated from them or whatever, but seriously, the whole industry needs to dial it down a little.
Pat Flynn is a nice guy, and he does offer genuinely good advice in the book. The only reason I read it, is because I like him. But the content of the book can be skipped without much being lost, if you only focus on the action steps at the end of each chapter.
Still, some explanations were good, but I feel very strongly about anecdotes. I get that some people get motivated from them or whatever, but seriously, the whole industry needs to dial it down a little.
March 29, 2020
I read the ebook version of Superfans by podcaster and passive income guru Pat Flynn. The content format was structured well and so it was an easy read. I am a regular listener to his SPI podcast so there were a few 'new' gems to be found in here. However, it could have been more self-contained.
What I mean is that Pat Flynn adds a large number of calls-to-action to go to his course website for the book readers. With so many repetitive links in content encouraging me to head there in order to get the full benefit of the material, I couldn't help but be fully aware that I was reading a book-length lead magnet.
As an avid reader of books, and with so many other distractions to deal with, it's not particularly desirable for me to click away from a reader app, close a physical book, or stop an audiobook to focus on consuming anything else besides the content of the book. This one felt incomplete as a standalone title.
What I mean is that Pat Flynn adds a large number of calls-to-action to go to his course website for the book readers. With so many repetitive links in content encouraging me to head there in order to get the full benefit of the material, I couldn't help but be fully aware that I was reading a book-length lead magnet.
As an avid reader of books, and with so many other distractions to deal with, it's not particularly desirable for me to click away from a reader app, close a physical book, or stop an audiobook to focus on consuming anything else besides the content of the book. This one felt incomplete as a standalone title.
April 18, 2020
I have mixed feelings on this book. Obviously, Pat Flynn knows his stuff and shares it very well. But I resist the entire concept of superfans because if we all did this the world would be a bunch of followers. I wish the content creators out there would put more thought into making their stuff more meaningful and nut just shiny and exciting. That said, if you want to be noticed in the blogosphere, you have to use the principles in this book.
May 13, 2020
This is an excellent book filled with great ideas on ways to connect with and build your audience.
I've been a passive follower of Pat Flynn for a while now, since hearing him on several marketing podcasts. but never enough to seek out his products.
But having read this book, that might change. Pat clearly has a lot of great ideas about marketing the right way, connecting with your audience, and transforming casual browsers into what he calls super fans.
Pat does his own narration for this book and it quickly becomes clear that he's put a lot of time and attention into the production. His narration is clear, understandable, and conversational, while still being pleasant to listen to.
Although, by it's very nature, there's not a lot of specificity to the strategies presented in this book (it would have to be specific to one industry for that), it's easy to see how almost all of it could be adapted to almost any entrepreneurial endeavor.
And following even a third of the strategies presented will surely have a huge impact on any business.
Bravo, Pat.
I've been a passive follower of Pat Flynn for a while now, since hearing him on several marketing podcasts. but never enough to seek out his products.
But having read this book, that might change. Pat clearly has a lot of great ideas about marketing the right way, connecting with your audience, and transforming casual browsers into what he calls super fans.
Pat does his own narration for this book and it quickly becomes clear that he's put a lot of time and attention into the production. His narration is clear, understandable, and conversational, while still being pleasant to listen to.
Although, by it's very nature, there's not a lot of specificity to the strategies presented in this book (it would have to be specific to one industry for that), it's easy to see how almost all of it could be adapted to almost any entrepreneurial endeavor.
And following even a third of the strategies presented will surely have a huge impact on any business.
Bravo, Pat.
April 19, 2021
I resisted reading this book for a bit thinking that it felt a little egotistical to “want Superfans”. But after reading the synopsis and a few reviews I realized it was more about serving and building your community and man, does it hit the mail on the head. Pat comes across as extremely approachable himself and gives so many examples in this book on how to put yourself into your brand and help bring your community together. I have always been a big part of my brand but I haven’t been great at knowing how to involve my community more. This gave me so many ideas for ways I can “pass them the ball” and connect more. I’m so excited to implement the suggestions in this book in my own way that will resonate with my core group. Highly recommend this book if you’re looking to do the same.
February 5, 2022
Read this book for work purposes, as I'm working with Facebook communities. Was glad to realize that our work tactics are already doing about 75-80% of what has been described in this book. However, I was still able to pick a few good points here and there to improve our work.
This book is very well-written. Super easy and quick to read. I loved the casual language style and thought the examples provided in the book are interesting and fun. Closer to the end of the book, it started feeling like there could have been fewer examples just prolonging the reader from the main point.
Overall, really glad I found this book. Would definitely suggest to all small business owners or those, who are planning to start their own business.
This book is very well-written. Super easy and quick to read. I loved the casual language style and thought the examples provided in the book are interesting and fun. Closer to the end of the book, it started feeling like there could have been fewer examples just prolonging the reader from the main point.
Overall, really glad I found this book. Would definitely suggest to all small business owners or those, who are planning to start their own business.
August 28, 2019
Listened to an audiobook narrated by Pat himself – great performance and the book itself definitely delivers. Plus Pat is certainly the best person to write about the subject of Superfans, given that for the large parts it's how he has built his following. I've taken a lot of notes (I got e-book as well, so I used that later) on how I am going to implement this in my organization. Working on it now!
April 20, 2023
Audible.
I like Pat Flynn. He's fun to listen to. This was more like listening to an extended podcast, and if consumed that way, it was enjoyable. Nothing earth-shattering or new, just a new set of stories reminding business owners that they serve the audience, the audience isn't there to serve them.
I like Pat Flynn. He's fun to listen to. This was more like listening to an extended podcast, and if consumed that way, it was enjoyable. Nothing earth-shattering or new, just a new set of stories reminding business owners that they serve the audience, the audience isn't there to serve them.
September 18, 2019
I’m not one of Pat’s super fans as I’ve never bought any of his courses but I do listen to his podcasts and read his books. I think this is a great book for those solopreneurs that want to create a community around what they do. It has really helpful and actionable advice.
August 28, 2023
I really like Pat Flynn, I've followed him for years - but reading this in 2023 is really unnecessary. Most of the concepts are now outdated and the writing is pretty fluffy. It really falls under the "should have been a blog post" category.
September 4, 2019
It’s ok but no game changer
For me it was no game changer but many of you sholud read this book. I buy this book not for book but to thanks Pat for his free work he is gaving us.
For me it was no game changer but many of you sholud read this book. I buy this book not for book but to thanks Pat for his free work he is gaving us.
April 1, 2020
Phenomenal book.
Lots of great ways to love the people that love you. I enjoyed this a lot.
Lots of great ways to love the people that love you. I enjoyed this a lot.
February 22, 2021
Bardzo lubię książki Pata Flynna, bo przeplatają się w nich cenne informacje na temat marketingu internetowego, anegdotki z życia autora i różnorakie ciekawostki ze świata biznesu. Nie inaczej było tym razem, gdzie Flynn poświęcił uwagę drodze, jaką przebywają nasi odbiorcy, by wspiąć się na szczyt piramidy i zostać superfanami.
Przyznaję, że wiele z proponowanych przez niego "zabiegów" już znałam, ale w kilku miejscach zostałam zaskoczona i zainspirowana. Myślę, że książka spodoba się szczególnie osobom, które dopiero zaczynają budować swoją społeczność i chcą się dowiedzieć, jak to zrobić, by nawet z małej grupy stworzyć wierną ekipę superfanów.
Warto, polecam!
Przyznaję, że wiele z proponowanych przez niego "zabiegów" już znałam, ale w kilku miejscach zostałam zaskoczona i zainspirowana. Myślę, że książka spodoba się szczególnie osobom, które dopiero zaczynają budować swoją społeczność i chcą się dowiedzieć, jak to zrobić, by nawet z małej grupy stworzyć wierną ekipę superfanów.
Warto, polecam!
April 4, 2023
I will admit that I’ve listened to all of his podcast episodes and taken courses from Pat. I am a super fan of him because I love how real and just down to earth he is. He also gives generously in everything he does. My review might be biased because of that because I totally read the book in his voice - his personality is exactly the way it’s portrayed in the book. Also while it’s not ground breaking principles, it still does a good job of outlining the warmth scale for small businesses to move their audience/market through and touches just a bit on the psychology of sales.
June 10, 2021
Solid book if you run your own online business.
There are so many people competing in the attention economy now. It truly is only your "superfans" who keep you going.
Pat Flynn in this short book shares how you can better serve your community and be the person they want to support.
I did find a good deal of the content to be reminders as opposed to mind-blowing and effective, but it was still well worth the time and money. There were some good nuggets strewn throughout.
There are so many people competing in the attention economy now. It truly is only your "superfans" who keep you going.
Pat Flynn in this short book shares how you can better serve your community and be the person they want to support.
I did find a good deal of the content to be reminders as opposed to mind-blowing and effective, but it was still well worth the time and money. There were some good nuggets strewn throughout.
August 13, 2019
The Heart and Soul of the Most Admired Enterprises
Having superfans means you and your enterprise are loved and trusted by others. Superfans are those people who love and buy much of what you create because it resonates deeply and meaningfully with them. This type of customer is what the most admired companies and brands in the world desire, develop and cultivate. Superfans help create stability, security, and market position for enterprises. But how do the most successful businesses do it? Even more challenging, how can YOU develop superfans, even if it’s just you doing what you do?
Pat Flynn provides a natural and progressive approach to acquiring strong fans. In the major parts of his book, he walks the reader along the path of developing a casual audience into an active audience, then building a connected community, and then providing opportunities that allow the most enthusiastic supporters to become superfans.
It is comforting to know that the economics of having superfans for your brand or business does not require having a huge number of superfans. It requires identifying the few who you make a big difference to, and who in turn will happily promote what you do and buy your products. This requires that you research, listen, and ask questions to find out what they really want and where their pain points are. If you are concerned and creative enough to help them out, or at least to ask a great question that helps them figure it out, you can start to develop such fans. Pat gives guidance on how to identify and find such people. He then shows how to give even more to develop them into great fans, i.e., superfans, and in some cases, even provide opportunities for the most enthusiastic to become business associates.
I am a superfan of Pat Flynn. Why? Pat is an authentic online business development master (e.g., Smart Passive Income podcast, other excellent books and online courses) with an enlightening and refreshing approach to helping others. He spends much time educating people and answering questions through his various channels and products. I find it easy to understand the wisdom of Pat’s ways and recommendations. Typically, I find it hard to put a book’s recommendations for business growth into useful perspective and balance because there are so many books and different opinions available. Pat wrote this book based on real experiences, and his authenticity and expertise in sharing experiences and providing actionable suggestions are a natural extension of his nurturing personality.
Pat’s superpower is making complex subjects easy to comprehend and put into practice. He helps the reader decide on the next best step to take, whether they are a rank beginner or someone already in a successful business. Pat clearly describes proven ideas that work to take any size enterprise to the next level in terms of having a customer base consisting of strong fans. At the end of each chapter, he asks insightful questions, which if the reader will spend some time thinking about and answering, can yield valuable results. As Pat explains and illustrates with real examples, business growth and success are never really about the enterprise. Instead the best businesses are all about helping others in the way that people need, want, and ultimately love, full of personal connection with mutual support and admiration. For many people in business, personal connection is a scary proposition. But coming from an introvert like Pat, he has overcome such tendencies and developed a unique ability to walk you through the path that he has taken to get to where he is—a successful online entrepreneur and an authentic and relatable person and brand.
This book encourages one to think of how they can better contribute to others and become more valuable. Every enterprise should strive to have customers who absolutely love their products and services. Pat’s approaches to finding ways to connect directly, meaningfully and authentically with people are what you learn in this book. These practices will be implemented by the most successful marketers of the future. Other approaches that are simply mechanisms to blast out promotions to email lists will never be able to compete with the strong personal connections fostered by the methods Pat advocates in his book.
This doesn’t mean that connection can substitute for quality. The underlying message is that after listening to real unsolved issues and concerns, one may learn enough to understand and provide a worthwhile solution that solves real problems and resonates deeply with people. And that is the start of the path to developing superfans. This book provides a commonsense step-by-step approach to developing great fans for your enterprise by listening, providing solutions, testing them out, and refining them until they are great.
I immediately purchased this book well in advance of publication as soon as I got word of its existence, and months after that was provided with the opportunity to read an advance copy for review. I look forward to applying the suggestions from the book to my work. This book is well worth anyone’s time who is interested in developing a great business that is loved and talked about by others.
Having superfans means you and your enterprise are loved and trusted by others. Superfans are those people who love and buy much of what you create because it resonates deeply and meaningfully with them. This type of customer is what the most admired companies and brands in the world desire, develop and cultivate. Superfans help create stability, security, and market position for enterprises. But how do the most successful businesses do it? Even more challenging, how can YOU develop superfans, even if it’s just you doing what you do?
Pat Flynn provides a natural and progressive approach to acquiring strong fans. In the major parts of his book, he walks the reader along the path of developing a casual audience into an active audience, then building a connected community, and then providing opportunities that allow the most enthusiastic supporters to become superfans.
It is comforting to know that the economics of having superfans for your brand or business does not require having a huge number of superfans. It requires identifying the few who you make a big difference to, and who in turn will happily promote what you do and buy your products. This requires that you research, listen, and ask questions to find out what they really want and where their pain points are. If you are concerned and creative enough to help them out, or at least to ask a great question that helps them figure it out, you can start to develop such fans. Pat gives guidance on how to identify and find such people. He then shows how to give even more to develop them into great fans, i.e., superfans, and in some cases, even provide opportunities for the most enthusiastic to become business associates.
I am a superfan of Pat Flynn. Why? Pat is an authentic online business development master (e.g., Smart Passive Income podcast, other excellent books and online courses) with an enlightening and refreshing approach to helping others. He spends much time educating people and answering questions through his various channels and products. I find it easy to understand the wisdom of Pat’s ways and recommendations. Typically, I find it hard to put a book’s recommendations for business growth into useful perspective and balance because there are so many books and different opinions available. Pat wrote this book based on real experiences, and his authenticity and expertise in sharing experiences and providing actionable suggestions are a natural extension of his nurturing personality.
Pat’s superpower is making complex subjects easy to comprehend and put into practice. He helps the reader decide on the next best step to take, whether they are a rank beginner or someone already in a successful business. Pat clearly describes proven ideas that work to take any size enterprise to the next level in terms of having a customer base consisting of strong fans. At the end of each chapter, he asks insightful questions, which if the reader will spend some time thinking about and answering, can yield valuable results. As Pat explains and illustrates with real examples, business growth and success are never really about the enterprise. Instead the best businesses are all about helping others in the way that people need, want, and ultimately love, full of personal connection with mutual support and admiration. For many people in business, personal connection is a scary proposition. But coming from an introvert like Pat, he has overcome such tendencies and developed a unique ability to walk you through the path that he has taken to get to where he is—a successful online entrepreneur and an authentic and relatable person and brand.
This book encourages one to think of how they can better contribute to others and become more valuable. Every enterprise should strive to have customers who absolutely love their products and services. Pat’s approaches to finding ways to connect directly, meaningfully and authentically with people are what you learn in this book. These practices will be implemented by the most successful marketers of the future. Other approaches that are simply mechanisms to blast out promotions to email lists will never be able to compete with the strong personal connections fostered by the methods Pat advocates in his book.
This doesn’t mean that connection can substitute for quality. The underlying message is that after listening to real unsolved issues and concerns, one may learn enough to understand and provide a worthwhile solution that solves real problems and resonates deeply with people. And that is the start of the path to developing superfans. This book provides a commonsense step-by-step approach to developing great fans for your enterprise by listening, providing solutions, testing them out, and refining them until they are great.
I immediately purchased this book well in advance of publication as soon as I got word of its existence, and months after that was provided with the opportunity to read an advance copy for review. I look forward to applying the suggestions from the book to my work. This book is well worth anyone’s time who is interested in developing a great business that is loved and talked about by others.
September 7, 2022
What a great resource to learn tips on how to grow a following and provide paths for super engagement. I learned a lot and will read this again. Thanks Pat.
October 5, 2026
(The English review is placed beneath the Russian one)
По сути, эта книга является расширенным до книги большим блогом, примерное содержание которого можно найти в интернете совершенно бесплатно. Если же читателю лень искать информацию в интернете он или она ничего не потеряют, если не прочтут эту книгу, т.к. книга на половину состоит из рекламы автора, т.е. рекламы подкастов, Интернет-ресурсов автора, а так же из самоочевидных советов: I have a lot more examples of breaking the ice that may inspire you for this exercise. Make sure to check them out in chapter 2 of your Superfans Bonus Companion Course, which you can get access to at…; My “100 Email” challenge, which you can find at…; By the way, you can subscribe to both my podcasts at…. К таким советам относится глава, в которой автор рекомендует вступить в интернет-сообщества или даже завязывать общение в реальной жизни с целью узнать у людей их потребности. Хочется спросить: разве это не самоочевидно для любого человека, который занимается бизнесом?
To move people from casual to active, you need to create a moment of activation—something that connects them to you and makes them go, “Oh, that’s different, and I like it.” You need to speak to people in a way they’ll understand and appreciate, addressing their needs and pain points in the right language. And of course, you need to deliver them value! Give them a taste of what they’ll get from you if they subscribe and stick around.
Кстати, довольно бесполезный совет, особенно учитывая, что все компании или даже блогеры предлагают какую-то ценность. Я хочу сказать, что никто не предлагает товар вообще без какой-либо ценности.
Личность автора, так же может многое сказать о содержание книги, как например вот эта цитата.
During a lunch break at work one day, I came across an edgier blog in the personal finance space called I Will Teach You to Be Rich, authored by Ramit Sethi. I’d heard about him and his blog, but had stayed away because the name was off- putting to me. You’ll teach me to be rich—really? I’d read all the strategies about long-term, safe investments—or so I thought.
I clicked on a link from another website to one of Ramit’s new articles about how to save thousands of dollars in ten minutes with one simple phone call. It seemed too good to be true, but ten minutes? I could spare ten minutes to see if it would work. Here’s what Ramit suggested in his article:
1.Call your cable company.
2.Read his script to negotiate a lower monthly payment.
3.Enjoy the extra $.
During lunch, I called my cable company, followed the script, and guess what? It worked! I was able to save 20 percent per month on my bill in just ten minutes. I was hooked. Ramit became my favorite blogger. I went back into his archive and read every single post. I downloaded his ebook. And later, I eventually paid for his products.
Возможно, только я нахожу такое поведение автора странным, но совет «не покупайте хлам, которым не будете пользоваться (а так же дополнительную одежду, если у вас уже полон гардероб), а инвестируйте в ценные бумаги», можно найти на просторах YouTube, но главное, этот совет автора очень хорошо показывает, что на самом деле автору этой книги нечего сказать и что все советы он, с большой долей вероятности, нашёл в других подобных книгах, на YouTube или в интернет в целом. Кстати, автор хоть и пишет о том, что он нашёл ещё какие-то ценные советы у Ramit, но конкретно о них не пишет (скорее всего, никаких ценных советов и нет или же они носят точно такой же вид самоочевидных советов). И ещё. Я бы, как и большинство интернет-пользователей, ограничился сугубо бесплатным контентом, что в очередной раз поднимает проблему потребления исключительно бесплатного контента, но не платного, который предлагают такие вот блогеры.
As Walid says, “I just put myself out there with zero followers, and I started helping photographers little nugget by little nugget with lighting tips, composition tips, business advice, how to talk to a customer, how to negotiate, how to get out of a heated situation.” Gradually, he built up a huge following, mainly thanks to his generosity and the small, quick wins he helped his fellow photographers achieve every day.
Finally, many companies use the small, quick win to put people’s fears at ease and get them excited to face a challenge as part of their new-user-onboarding process.
Во-первых, контент должен быть ценным, что опять же является самоочевидной вещью, а во-вторых и в главных, количество фолловеров может никак не влиять на реальную прибыль, о чём автор умалчивает. И это я не говорю про то, что этот совет никакого отношения не имеет к маркетингу (и бизнесу в целом).
And to do that effectively, you have to amplify the problem. Amplification is essentially making it very clear to someone what will happen if they don’t take action.
<…>
Focusing on a potentially negative future picture will capture the attention of a percentage of people in your audience and motivate them to take action.
Идея выше является стандартной любого учебника и/или курса по рекламе. Это называется негативная реклама или реклама с негативным посылом. К примеру, реклама на основе страха (Fear-based marketing) основана на страхе человека потеря что-то, будь то здоровье, деньги или статус. Профессиональная литература по рекламе и/или маркетингу намного лучше и комплекснее объясняет эту тему. Автор этой книги уделяет этому лишь один абзац, из которого довольно трудно понять идею автора. Опять же, такое чувство, что автор где-то подсмотрел тему Fear-based marketing и попытался своими словами передать её суть, попутно привязав к своим советам.
You see, your audience won’t be buying your product or service—they’ll be buying the change that product or service offers them. They’ll be buying the way it will help them transform their lives. They’ll be buying the solution, and you need to tell them a compelling story about how that solution works.
Опять же, пересказ базовых маркетинговых концепций словами автора («Клиент покупает не сверло, а дырку в стене») выглядит плохо и лучше всего обратиться к профессиональной литературе по маркетингу (она не такая тяжелая, как может показаться и в разы более информативная и полезная, нежели вот эта макулатура).
I’ve used this strategy really successfully in my own business. In the early days, when a person commented on my blog, I’d reply to the comment, then I’d go to their website, read their latest article, and comment on the article. Then, I’d send them an email thanking them for the comment and complimenting them on their article, pointing out something specific I enjoyed about it. Although I can’t get to every blog comment the same way today, I still use a version of this strategy: often, when a person thanks me for something on social media, I’ll send them a direct message via video, thanking them for following my blog or listening to my podcast.
Совет уровня школьника, вот только стоит ли ради таких советов покупать книгу? Я так не думаю. Книга бесполезна не только для маркетологов, но даже для обычных людей, которые решили стать блогерами.
Essentially, this book is a blog post expanded into book form, the content of which can be found online for free. If the reader is too lazy to look for information online, he or she won’t miss out on anything by skipping this book, since half of it consists of the author’s self-promotion—that is, ads for his podcasts and websites—as well as self-evident advice: “I have a lot more examples of breaking the ice that may inspire you for this exercise.” Be sure to check them out in Chapter 2 of your Superfans Bonus Companion Course, which you can access at…; My “100 Email” challenge, which you can find at…; By the way, you can subscribe to both of my podcasts at…. One example of such advice is the chapter in which the author recommends joining online communities or even striking up conversations in real life in order to find out what people need. I can’t help but ask: isn’t this self-evident to anyone involved in business?
To move people from casual to active, you need to create a moment of activation—something that connects them to you and makes them go, “Oh, that’s different, and I like it.” You need to speak to people in a way they’ll understand and appreciate, addressing their needs and pain points in the right language. And of course, you need to deliver them value! Give them a taste of what they’ll get from you if they subscribe and stick around.
By the way, that’s pretty useless advice, especially considering that all companies—and even bloggers—offer some kind of value. What I mean is that no one offers a product that has absolutely no value at all.
The author’s personality can also say a lot about the book’s content, as this quote illustrates.
During a lunch break at work one day, I came across an edgier blog in the personal finance space called I Will Teach You to Be Rich, authored by Ramit Sethi. I’d heard about him and his blog, but had stayed away because the name was off- putting to me. You’ll teach me to be rich—really? I’d read all the strategies about long-term, safe investments—or so I thought.
I clicked on a link from another website to one of Ramit’s new articles about how to save thousands of dollars in ten minutes with one simple phone call. It seemed too good to be true, but ten minutes? I could spare ten minutes to see if it would work. Here’s what Ramit suggested in his article:
1. Call your cable company.
2. Read his script to negotiate a lower monthly payment.
3. Enjoy the extra $.
During lunch, I called my cable company, followed the script, and guess what? It worked! I was able to save 20 percent per month on my bill in just ten minutes. I was hooked. Ramit became my favorite blogger. I went back into his archive and read every single post. I downloaded his ebook. And later, I eventually paid for his products.
Perhaps I’m the only one who finds the author’s behavior strange, but the advice to “don’t buy junk you won’t use (or extra clothes if your closet is already full), but invest in securities” can be found all over YouTube. More importantly, this advice clearly shows that the author of this book actually has nothing original to say and that he most likely found all of his advice in other similar books, on YouTube, or on the internet in general. By the way, although the author mentions that he found some other valuable advice from Ramit, he doesn’t go into detail about it (most likely, there isn’t any valuable advice, or it’s just more of the same self-evident advice). And one more thing. Like most internet users, I would limit myself to strictly free content, which once again raises the issue of consuming only free content—and not the paid content—offered by bloggers like this one.
As Walid says, “I just put myself out there with zero followers, and I started helping photographers little nugget by little nugget with lighting tips, composition tips, business advice, how to talk to a customer, how to negotiate, how to get out of a heated situation.” Gradually, he built up a huge following, mainly thanks to his generosity and the small, quick wins he helped his fellow photographers achieve every day.
Finally, many companies use the small, quick win to put people’s fears at ease and get them excited to face a challenge as part of their new-user-onboarding process.
First, the content must be valuable—which, again, goes without saying—and second, and most importantly, the number of followers may have no impact whatsoever on actual profits, a fact the author fails to mention. And I’m not even getting into the fact that this advice has nothing to do with marketing (or business in general).
And to do that effectively, you have to amplify the problem. Amplification is essentially making it very clear to someone what will happen if they don’t take action.
<…>
Focusing on a potentially negative future picture will capture the attention of a percentage of people in your audience and motivate them to take action.
The idea described above is a standard concept in any textbook and/or course on advertising. It is called negative advertising or advertising with a negative message. For example, fear-based marketing is based on people’s fear of losing something—whether it be their health, money, or status. Professional literature on advertising and/or marketing explains this topic much better and in greater depth. The author of this book devotes only one paragraph to it, and it’s quite difficult to grasp the author’s point from that paragraph alone. Again, it feels as though the author came across the topic of fear-based marketing somewhere and tried to convey its essence in his own words, while tying it in with his advice along the way.
You see, your audience won’t be buying your product or service—they’ll be buying the change that product or service offers them. They’ll be buying the way it will help them transform their lives. They’ll be buying the solution, and you need to tell them a compelling story about how that solution works.
Again, the author’s rephrasing of basic marketing concepts (“The customer isn’t buying a drill; they’re buying a hole in the wall”) comes across poorly, and it’s best to turn to professional marketing literature (it’s not as difficult as it might seem, and it’s far more informative and useful than this trash).
I’ve used this strategy really successfully in my own business. In the early days, when a person commented on my blog, I’d reply to the comment, then I’d go to their website, read their latest article, and comment on the article. Then, I’d send them an email thanking them for the comment and complimenting them on their article, pointing out something specific I enjoyed about it. Although I can’t get to every blog comment the same way today, I still use a version of this strategy: often, when a person thanks me for something on social media, I’ll send them a direct message via video, thanking them for following my blog or listening to my podcast.
It's advice on a high school level—but is it really worth buying a book just for advice like that? I don't think so. The book is useless not only for marketers, but even for ordinary people who've decided to become bloggers.
По сути, эта книга является расширенным до книги большим блогом, примерное содержание которого можно найти в интернете совершенно бесплатно. Если же читателю лень искать информацию в интернете он или она ничего не потеряют, если не прочтут эту книгу, т.к. книга на половину состоит из рекламы автора, т.е. рекламы подкастов, Интернет-ресурсов автора, а так же из самоочевидных советов: I have a lot more examples of breaking the ice that may inspire you for this exercise. Make sure to check them out in chapter 2 of your Superfans Bonus Companion Course, which you can get access to at…; My “100 Email” challenge, which you can find at…; By the way, you can subscribe to both my podcasts at…. К таким советам относится глава, в которой автор рекомендует вступить в интернет-сообщества или даже завязывать общение в реальной жизни с целью узнать у людей их потребности. Хочется спросить: разве это не самоочевидно для любого человека, который занимается бизнесом?
To move people from casual to active, you need to create a moment of activation—something that connects them to you and makes them go, “Oh, that’s different, and I like it.” You need to speak to people in a way they’ll understand and appreciate, addressing their needs and pain points in the right language. And of course, you need to deliver them value! Give them a taste of what they’ll get from you if they subscribe and stick around.
Кстати, довольно бесполезный совет, особенно учитывая, что все компании или даже блогеры предлагают какую-то ценность. Я хочу сказать, что никто не предлагает товар вообще без какой-либо ценности.
Личность автора, так же может многое сказать о содержание книги, как например вот эта цитата.
During a lunch break at work one day, I came across an edgier blog in the personal finance space called I Will Teach You to Be Rich, authored by Ramit Sethi. I’d heard about him and his blog, but had stayed away because the name was off- putting to me. You’ll teach me to be rich—really? I’d read all the strategies about long-term, safe investments—or so I thought.
I clicked on a link from another website to one of Ramit’s new articles about how to save thousands of dollars in ten minutes with one simple phone call. It seemed too good to be true, but ten minutes? I could spare ten minutes to see if it would work. Here’s what Ramit suggested in his article:
1.Call your cable company.
2.Read his script to negotiate a lower monthly payment.
3.Enjoy the extra $.
During lunch, I called my cable company, followed the script, and guess what? It worked! I was able to save 20 percent per month on my bill in just ten minutes. I was hooked. Ramit became my favorite blogger. I went back into his archive and read every single post. I downloaded his ebook. And later, I eventually paid for his products.
Возможно, только я нахожу такое поведение автора странным, но совет «не покупайте хлам, которым не будете пользоваться (а так же дополнительную одежду, если у вас уже полон гардероб), а инвестируйте в ценные бумаги», можно найти на просторах YouTube, но главное, этот совет автора очень хорошо показывает, что на самом деле автору этой книги нечего сказать и что все советы он, с большой долей вероятности, нашёл в других подобных книгах, на YouTube или в интернет в целом. Кстати, автор хоть и пишет о том, что он нашёл ещё какие-то ценные советы у Ramit, но конкретно о них не пишет (скорее всего, никаких ценных советов и нет или же они носят точно такой же вид самоочевидных советов). И ещё. Я бы, как и большинство интернет-пользователей, ограничился сугубо бесплатным контентом, что в очередной раз поднимает проблему потребления исключительно бесплатного контента, но не платного, который предлагают такие вот блогеры.
As Walid says, “I just put myself out there with zero followers, and I started helping photographers little nugget by little nugget with lighting tips, composition tips, business advice, how to talk to a customer, how to negotiate, how to get out of a heated situation.” Gradually, he built up a huge following, mainly thanks to his generosity and the small, quick wins he helped his fellow photographers achieve every day.
Finally, many companies use the small, quick win to put people’s fears at ease and get them excited to face a challenge as part of their new-user-onboarding process.
Во-первых, контент должен быть ценным, что опять же является самоочевидной вещью, а во-вторых и в главных, количество фолловеров может никак не влиять на реальную прибыль, о чём автор умалчивает. И это я не говорю про то, что этот совет никакого отношения не имеет к маркетингу (и бизнесу в целом).
And to do that effectively, you have to amplify the problem. Amplification is essentially making it very clear to someone what will happen if they don’t take action.
<…>
Focusing on a potentially negative future picture will capture the attention of a percentage of people in your audience and motivate them to take action.
Идея выше является стандартной любого учебника и/или курса по рекламе. Это называется негативная реклама или реклама с негативным посылом. К примеру, реклама на основе страха (Fear-based marketing) основана на страхе человека потеря что-то, будь то здоровье, деньги или статус. Профессиональная литература по рекламе и/или маркетингу намного лучше и комплекснее объясняет эту тему. Автор этой книги уделяет этому лишь один абзац, из которого довольно трудно понять идею автора. Опять же, такое чувство, что автор где-то подсмотрел тему Fear-based marketing и попытался своими словами передать её суть, попутно привязав к своим советам.
You see, your audience won’t be buying your product or service—they’ll be buying the change that product or service offers them. They’ll be buying the way it will help them transform their lives. They’ll be buying the solution, and you need to tell them a compelling story about how that solution works.
Опять же, пересказ базовых маркетинговых концепций словами автора («Клиент покупает не сверло, а дырку в стене») выглядит плохо и лучше всего обратиться к профессиональной литературе по маркетингу (она не такая тяжелая, как может показаться и в разы более информативная и полезная, нежели вот эта макулатура).
I’ve used this strategy really successfully in my own business. In the early days, when a person commented on my blog, I’d reply to the comment, then I’d go to their website, read their latest article, and comment on the article. Then, I’d send them an email thanking them for the comment and complimenting them on their article, pointing out something specific I enjoyed about it. Although I can’t get to every blog comment the same way today, I still use a version of this strategy: often, when a person thanks me for something on social media, I’ll send them a direct message via video, thanking them for following my blog or listening to my podcast.
Совет уровня школьника, вот только стоит ли ради таких советов покупать книгу? Я так не думаю. Книга бесполезна не только для маркетологов, но даже для обычных людей, которые решили стать блогерами.
Essentially, this book is a blog post expanded into book form, the content of which can be found online for free. If the reader is too lazy to look for information online, he or she won’t miss out on anything by skipping this book, since half of it consists of the author’s self-promotion—that is, ads for his podcasts and websites—as well as self-evident advice: “I have a lot more examples of breaking the ice that may inspire you for this exercise.” Be sure to check them out in Chapter 2 of your Superfans Bonus Companion Course, which you can access at…; My “100 Email” challenge, which you can find at…; By the way, you can subscribe to both of my podcasts at…. One example of such advice is the chapter in which the author recommends joining online communities or even striking up conversations in real life in order to find out what people need. I can’t help but ask: isn’t this self-evident to anyone involved in business?
To move people from casual to active, you need to create a moment of activation—something that connects them to you and makes them go, “Oh, that’s different, and I like it.” You need to speak to people in a way they’ll understand and appreciate, addressing their needs and pain points in the right language. And of course, you need to deliver them value! Give them a taste of what they’ll get from you if they subscribe and stick around.
By the way, that’s pretty useless advice, especially considering that all companies—and even bloggers—offer some kind of value. What I mean is that no one offers a product that has absolutely no value at all.
The author’s personality can also say a lot about the book’s content, as this quote illustrates.
During a lunch break at work one day, I came across an edgier blog in the personal finance space called I Will Teach You to Be Rich, authored by Ramit Sethi. I’d heard about him and his blog, but had stayed away because the name was off- putting to me. You’ll teach me to be rich—really? I’d read all the strategies about long-term, safe investments—or so I thought.
I clicked on a link from another website to one of Ramit’s new articles about how to save thousands of dollars in ten minutes with one simple phone call. It seemed too good to be true, but ten minutes? I could spare ten minutes to see if it would work. Here’s what Ramit suggested in his article:
1. Call your cable company.
2. Read his script to negotiate a lower monthly payment.
3. Enjoy the extra $.
During lunch, I called my cable company, followed the script, and guess what? It worked! I was able to save 20 percent per month on my bill in just ten minutes. I was hooked. Ramit became my favorite blogger. I went back into his archive and read every single post. I downloaded his ebook. And later, I eventually paid for his products.
Perhaps I’m the only one who finds the author’s behavior strange, but the advice to “don’t buy junk you won’t use (or extra clothes if your closet is already full), but invest in securities” can be found all over YouTube. More importantly, this advice clearly shows that the author of this book actually has nothing original to say and that he most likely found all of his advice in other similar books, on YouTube, or on the internet in general. By the way, although the author mentions that he found some other valuable advice from Ramit, he doesn’t go into detail about it (most likely, there isn’t any valuable advice, or it’s just more of the same self-evident advice). And one more thing. Like most internet users, I would limit myself to strictly free content, which once again raises the issue of consuming only free content—and not the paid content—offered by bloggers like this one.
As Walid says, “I just put myself out there with zero followers, and I started helping photographers little nugget by little nugget with lighting tips, composition tips, business advice, how to talk to a customer, how to negotiate, how to get out of a heated situation.” Gradually, he built up a huge following, mainly thanks to his generosity and the small, quick wins he helped his fellow photographers achieve every day.
Finally, many companies use the small, quick win to put people’s fears at ease and get them excited to face a challenge as part of their new-user-onboarding process.
First, the content must be valuable—which, again, goes without saying—and second, and most importantly, the number of followers may have no impact whatsoever on actual profits, a fact the author fails to mention. And I’m not even getting into the fact that this advice has nothing to do with marketing (or business in general).
And to do that effectively, you have to amplify the problem. Amplification is essentially making it very clear to someone what will happen if they don’t take action.
<…>
Focusing on a potentially negative future picture will capture the attention of a percentage of people in your audience and motivate them to take action.
The idea described above is a standard concept in any textbook and/or course on advertising. It is called negative advertising or advertising with a negative message. For example, fear-based marketing is based on people’s fear of losing something—whether it be their health, money, or status. Professional literature on advertising and/or marketing explains this topic much better and in greater depth. The author of this book devotes only one paragraph to it, and it’s quite difficult to grasp the author’s point from that paragraph alone. Again, it feels as though the author came across the topic of fear-based marketing somewhere and tried to convey its essence in his own words, while tying it in with his advice along the way.
You see, your audience won’t be buying your product or service—they’ll be buying the change that product or service offers them. They’ll be buying the way it will help them transform their lives. They’ll be buying the solution, and you need to tell them a compelling story about how that solution works.
Again, the author’s rephrasing of basic marketing concepts (“The customer isn’t buying a drill; they’re buying a hole in the wall”) comes across poorly, and it’s best to turn to professional marketing literature (it’s not as difficult as it might seem, and it’s far more informative and useful than this trash).
I’ve used this strategy really successfully in my own business. In the early days, when a person commented on my blog, I’d reply to the comment, then I’d go to their website, read their latest article, and comment on the article. Then, I’d send them an email thanking them for the comment and complimenting them on their article, pointing out something specific I enjoyed about it. Although I can’t get to every blog comment the same way today, I still use a version of this strategy: often, when a person thanks me for something on social media, I’ll send them a direct message via video, thanking them for following my blog or listening to my podcast.
It's advice on a high school level—but is it really worth buying a book just for advice like that? I don't think so. The book is useless not only for marketers, but even for ordinary people who've decided to become bloggers.
September 19, 2022
This was my first exposure to Pat Flynn. It was an easy read and full of good, practical recommendations. I am in a role focused on superfans, so I will put a lot of this into practice.
December 9, 2019
I'm giving this a 3.5 but rounding it up to 4. Building an engaged community around your small business has been my mantra for years and I was really excited to read this book because I think Pat Flynn does a brilliant job of this with his own businesses. I was hoping to get some great insight.
And I did - but not until the last few chapters. The first 2/3 of the book didn't teach me anything I didn't already know (after 20 years in retail and another 10 running my own client and member focused businesses) and wasn't already doing but... I don't want that to deter anyone. If building a community around your business and is a new endeavor for you or something you maybe haven't been on top of in your current business, there is a LOT here for you to digest and take action with. Pat gives lots of great examples and ideas for you to build your own group of super fans and his reverse pyramid is an excellent way to illustrate that this is a process that requires a lot of foundation building.
But where I did find a lot of helpful information was taking that final push at the tip of the pyramid. I took loads of notes and have lots of ideas to ponder now. I also really liked how he touched on the darker side of having super fans and covered off some basic, but not always obvious, safety precautions to take.
Here's why I only gave it 3/5 out 5 instead of a full 4. There were so many additional resources that you had to go out side of the book to get and when reading this in a kindle it was a giant pain in the butt to toggle back and forth - not to mention distracting. I get why he did it but I would really have preferred to have the info IN the book instead of in a secondary spot where, let's be honest, I'm unlikely to visit very often. Otherwise, this was one of the more useful business books I've read recently.
And I did - but not until the last few chapters. The first 2/3 of the book didn't teach me anything I didn't already know (after 20 years in retail and another 10 running my own client and member focused businesses) and wasn't already doing but... I don't want that to deter anyone. If building a community around your business and is a new endeavor for you or something you maybe haven't been on top of in your current business, there is a LOT here for you to digest and take action with. Pat gives lots of great examples and ideas for you to build your own group of super fans and his reverse pyramid is an excellent way to illustrate that this is a process that requires a lot of foundation building.
But where I did find a lot of helpful information was taking that final push at the tip of the pyramid. I took loads of notes and have lots of ideas to ponder now. I also really liked how he touched on the darker side of having super fans and covered off some basic, but not always obvious, safety precautions to take.
Here's why I only gave it 3/5 out 5 instead of a full 4. There were so many additional resources that you had to go out side of the book to get and when reading this in a kindle it was a giant pain in the butt to toggle back and forth - not to mention distracting. I get why he did it but I would really have preferred to have the info IN the book instead of in a secondary spot where, let's be honest, I'm unlikely to visit very often. Otherwise, this was one of the more useful business books I've read recently.
February 29, 2020
A straight-forward, systematic approach to converting people into evangelists for your brand. Pat also provides an online support course as a companion to the book. Well done!
October 25, 2019
I've read a lot of book about customer service and building a fan base. I'm even writing a book that includes some of those ideas right now! So I was prepared for this to be another very similar book, where I might get one or two new nuggets. Instead I was delighted to find a book full of fresh ideas, honest struggles, and creative tactics.
Ideas included how to create special experiences for your most passionate customers, without making the others feel left out, using video messages to cut through the crowd of messaging, and the power of sharing some of your quirks and hobbies with your community.
If you're an influencer or expert of some kind, then I highly recommend this book.
Ideas included how to create special experiences for your most passionate customers, without making the others feel left out, using video messages to cut through the crowd of messaging, and the power of sharing some of your quirks and hobbies with your community.
If you're an influencer or expert of some kind, then I highly recommend this book.
Read
October 24, 2019Will rank some time after implementing the exercises.
March 26, 2022
Kaip sukurti bendruomenę, kuri būtų aktyvi ir taptų jūsų supergerbėjais? Juk kiekvienas kūrėjas nori, kad jo darbai pasiektų platesnę auditoriją, jam malonu, kai juo žavimasi. Tačiau to nepakanka. Kaip sukurti bendruomenę, kuri padėtų jums parduoti? Kiekvienas jūsų „superfanas“ tampa tarsi pardavimo agentu, kuris kitiems argumentuoja jūsų verslo naudai ir pritraukia naujų sekėjų ir pirkėjų.
Ši knyga – puikus patarimų rinkinys, kaip pasiekti, jog jūsų kuriama bendruomenė taptų tvirta, o jos nariai jaustų bendrumą ne tik su jumis, bet ir su kitais fanais. Juk geriausi pardavimai yra atliekama pagal užtikrintas mums pažįstamų žmonių rekomendacijas.
Pat Flynn viską pateikia labai paprastai ir pasakoja nemažai istorijų, kurios iliustruoja jo teiginius. Taigi, nuo ko viskas prasideda? Nuo skaitytojų piramidės, kurios apačioje tiesiog įprasti skaitytojai, kurie kartas nuo karto užklysta į jūsų svetainę, o viršuje – įsitraukę ir aktyvūs jūsų supergerbėjai. Pradėkime nuo pradžių. Kaip paprastus lankytojus pavesti aktyviais jūsų bendruomenės nariais?
Paprasti lankytojai = aktyvūs nariai
1. Ištirkite panašias bendruomenes – peržiūrėkite Facebook grupes ar Linkedin diskusijas panašiomis temomis, kuriose dalyvauja jūsų tikslinė auditorija. Su kokiomis problemomis jie susiduria? Kokius žodžius vartoja? Panaudokite šią informaciją savo turinyje.
2. Tiesiog paklauskite savo esamos auditorijos, kokia didžiausia jų baimė jūsų plėtojama tema ir padėkite ją jiems išspręsti.
3. Gyvi pokalbiai. Pakvieskite savo sekėjus pietų, kavos ir sužiokite, kuo jie gyvena.
4. Padėkite jūsų sekėjams patirti greitas pergales. Pasiūlykite efektyvius patarimus, kurie padės greitai išspręsti problemą. Taip jūs įtikinsite savo turinio nauda ir verte jus sekti.
5. Atsakykite į visus komentarus, el.laiškus. Parodykite asmeninį dėmesį.
Aktyvūs nariai = bendruomenė
1. Leiskite savo bendruomenei balsuoti, padėti atlikti sprendimus. Galvojate apie naują produktą? Padarykite apklausą, kokio jo norėtų jūsų sekėjai. Leiskite jiems jausti, jog priima su jumis sprendimus.
2. Kartu vykdykite „iššūkius“. Sukurkite trumpo periodo iššūkį, prie kurio galėtų prisijungti ir auditorija. Dalinkitės savo patirtimis.
3. Parodykite darbo užkulisius, įtraukite bendruomenę, leiskite jiems pasijusi jūsų verslo dalimi.
4. Suteikite savo fanams vardą. Dažnai didesnės bendruomenės suteikia sau bendrą pavadinimą. Na, pavyzdžiui „Žalgirio“ krepšinio fanai gali būti pavadinti „žalgiriečiais“.
5. Leiskite jūsų bendruomenei susiburti. Kurkite renginius, kuriuose jie gali tarpusavyje bendrauti ir susipažinti, networkinti.
6. Dalinkitės dėmesiu – parodykite savo sekėjų pasiekimus, pasidalinkite ko jiems pavyko pasiekti, kuo žavitės.
Bendruomenė = superfanai
1. Suteikite netikėto dėmesio. Pavyzdžiui pagirkite, atsiųskite vaizdo ar balso žinutę, būtent asmeniškai tam žmogui.
2. Įtraukite aktyviausius narius. Pavyzdžiui vieną iš superfanų paskirkite administruoti savo Facebook puslapį.
3. Apgaubkite ypatingu dėmesiu. Renginio metu ištikimiausius narius priskirkite VIP svečiams ir suteikite išskirtinį dėmesį.
Nuostabu tai, kad visa knyga pripildyta pratimais, kurie padeda įvykdyti visus siūlomus metodus. Visi metodai atrodo patikrinti ir racionalūs, todėl norisi juos išmėginti pačiai. Daugelis sutiks, kad geriausias pataravimas yra pagal rekomendacijas iš žmonių, kurie jau naudoja jūsų produktą. Vadinasi turime padėti jūsų bendruomenei tapoti jūsų superfanais, taip daugiausia naudos gaus tiek jūsų sekėjai, tiek jūs.
Ši knyga – puikus patarimų rinkinys, kaip pasiekti, jog jūsų kuriama bendruomenė taptų tvirta, o jos nariai jaustų bendrumą ne tik su jumis, bet ir su kitais fanais. Juk geriausi pardavimai yra atliekama pagal užtikrintas mums pažįstamų žmonių rekomendacijas.
Pat Flynn viską pateikia labai paprastai ir pasakoja nemažai istorijų, kurios iliustruoja jo teiginius. Taigi, nuo ko viskas prasideda? Nuo skaitytojų piramidės, kurios apačioje tiesiog įprasti skaitytojai, kurie kartas nuo karto užklysta į jūsų svetainę, o viršuje – įsitraukę ir aktyvūs jūsų supergerbėjai. Pradėkime nuo pradžių. Kaip paprastus lankytojus pavesti aktyviais jūsų bendruomenės nariais?
Paprasti lankytojai = aktyvūs nariai
1. Ištirkite panašias bendruomenes – peržiūrėkite Facebook grupes ar Linkedin diskusijas panašiomis temomis, kuriose dalyvauja jūsų tikslinė auditorija. Su kokiomis problemomis jie susiduria? Kokius žodžius vartoja? Panaudokite šią informaciją savo turinyje.
2. Tiesiog paklauskite savo esamos auditorijos, kokia didžiausia jų baimė jūsų plėtojama tema ir padėkite ją jiems išspręsti.
3. Gyvi pokalbiai. Pakvieskite savo sekėjus pietų, kavos ir sužiokite, kuo jie gyvena.
4. Padėkite jūsų sekėjams patirti greitas pergales. Pasiūlykite efektyvius patarimus, kurie padės greitai išspręsti problemą. Taip jūs įtikinsite savo turinio nauda ir verte jus sekti.
5. Atsakykite į visus komentarus, el.laiškus. Parodykite asmeninį dėmesį.
Aktyvūs nariai = bendruomenė
1. Leiskite savo bendruomenei balsuoti, padėti atlikti sprendimus. Galvojate apie naują produktą? Padarykite apklausą, kokio jo norėtų jūsų sekėjai. Leiskite jiems jausti, jog priima su jumis sprendimus.
2. Kartu vykdykite „iššūkius“. Sukurkite trumpo periodo iššūkį, prie kurio galėtų prisijungti ir auditorija. Dalinkitės savo patirtimis.
3. Parodykite darbo užkulisius, įtraukite bendruomenę, leiskite jiems pasijusi jūsų verslo dalimi.
4. Suteikite savo fanams vardą. Dažnai didesnės bendruomenės suteikia sau bendrą pavadinimą. Na, pavyzdžiui „Žalgirio“ krepšinio fanai gali būti pavadinti „žalgiriečiais“.
5. Leiskite jūsų bendruomenei susiburti. Kurkite renginius, kuriuose jie gali tarpusavyje bendrauti ir susipažinti, networkinti.
6. Dalinkitės dėmesiu – parodykite savo sekėjų pasiekimus, pasidalinkite ko jiems pavyko pasiekti, kuo žavitės.
Bendruomenė = superfanai
1. Suteikite netikėto dėmesio. Pavyzdžiui pagirkite, atsiųskite vaizdo ar balso žinutę, būtent asmeniškai tam žmogui.
2. Įtraukite aktyviausius narius. Pavyzdžiui vieną iš superfanų paskirkite administruoti savo Facebook puslapį.
3. Apgaubkite ypatingu dėmesiu. Renginio metu ištikimiausius narius priskirkite VIP svečiams ir suteikite išskirtinį dėmesį.
Nuostabu tai, kad visa knyga pripildyta pratimais, kurie padeda įvykdyti visus siūlomus metodus. Visi metodai atrodo patikrinti ir racionalūs, todėl norisi juos išmėginti pačiai. Daugelis sutiks, kad geriausias pataravimas yra pagal rekomendacijas iš žmonių, kurie jau naudoja jūsų produktą. Vadinasi turime padėti jūsų bendruomenei tapoti jūsų superfanais, taip daugiausia naudos gaus tiek jūsų sekėjai, tiek jūs.
July 4, 2020
Книга о том, как из обычных клиентов и покупателей сделать фанатов бренда. Очень своевременная книга. Стоимость привлечения новых клиентов с каждым годом растёт на всех рынках. Поэтому умение удержать старых клиентов и ещё сделать их фанатами и амбассадорами компании - это сейчас важный навык для любого бизнеса.
ГЛАВНАЯ МЫСЛЬ КНИГИ:
Цель продажи - это не просто сиюминутно заработать, а сделать из покупателя вашего фаната. Только таким образом можно иметь успешный бизнес в долгую.
КАКАЯ БЫЛА ЦЕЛЬ ЧТЕНИЯ:
Разобраться в теме создания сообщества суперфанатов и получить пошаговые рекомендации и инструкции, как это сделать.
ГЛАВНЫЕ ВЫВОДЫ:
▪️Суперфанаты могут быть не только у музыканта, актера или спортсмена, но и у обычного бренда товаров или человека.
▪️Вам не нужно изменить целый мир, чтобы построить успешный бизнес. Вам всего лишь нужно изменить чей то мир. И сделать это 1000 раз.
▪️Прежде чем стать вашим суперфанатом, клиент(подписчик) проходит 3 этапа
1. Из случайного клиента становится активным клиентом.
2. Из активного клиента становится участником вашего сообщества.
3. Из участника сообщества становится суперфанатом.
Понимаете, что получить подписчика - это только самое начало пути.
▪️Привлекать внимание аудитории и давать ей ценность - это сейчас только входной билет на рынок. Надо делать больше. Чтобы делать из клиентов суперфанатов надо создавать для них новые впечатления и менять их мир.
▪️Когда вы становитесь фантом какого то человека или бренда, вы делаете это не потому, что у него есть определенные качества или свойства. Вы делаете это потому что испытываете при соприкосновении с ним определенные чувства и эмоции, которые вам очень нравятся и меняют вашу жизнь.
▪️Мы все уже давно живём в «экономике впечатлений».
ЧТО Я БУДУ ПРИМЕНЯТЬ:
В моем Книжном бизнес-клубе «12» буду создавать больше контента, основанного на эмоциях. Сейчас весь контент основан на пользе)
ЕЩЕ НА ЭТУ ТЕМУ:
📗Дональд Миллер «Метод StoryBrand: Расскажите о своем бренде так, чтобы в него влюбились»
📋Статья Кевина Келли «1000 истинных фанатов»
ГЛАВНАЯ МЫСЛЬ КНИГИ:
Цель продажи - это не просто сиюминутно заработать, а сделать из покупателя вашего фаната. Только таким образом можно иметь успешный бизнес в долгую.
КАКАЯ БЫЛА ЦЕЛЬ ЧТЕНИЯ:
Разобраться в теме создания сообщества суперфанатов и получить пошаговые рекомендации и инструкции, как это сделать.
ГЛАВНЫЕ ВЫВОДЫ:
▪️Суперфанаты могут быть не только у музыканта, актера или спортсмена, но и у обычного бренда товаров или человека.
▪️Вам не нужно изменить целый мир, чтобы построить успешный бизнес. Вам всего лишь нужно изменить чей то мир. И сделать это 1000 раз.
▪️Прежде чем стать вашим суперфанатом, клиент(подписчик) проходит 3 этапа
1. Из случайного клиента становится активным клиентом.
2. Из активного клиента становится участником вашего сообщества.
3. Из участника сообщества становится суперфанатом.
Понимаете, что получить подписчика - это только самое начало пути.
▪️Привлекать внимание аудитории и давать ей ценность - это сейчас только входной билет на рынок. Надо делать больше. Чтобы делать из клиентов суперфанатов надо создавать для них новые впечатления и менять их мир.
▪️Когда вы становитесь фантом какого то человека или бренда, вы делаете это не потому, что у него есть определенные качества или свойства. Вы делаете это потому что испытываете при соприкосновении с ним определенные чувства и эмоции, которые вам очень нравятся и меняют вашу жизнь.
▪️Мы все уже давно живём в «экономике впечатлений».
ЧТО Я БУДУ ПРИМЕНЯТЬ:
В моем Книжном бизнес-клубе «12» буду создавать больше контента, основанного на эмоциях. Сейчас весь контент основан на пользе)
ЕЩЕ НА ЭТУ ТЕМУ:
📗Дональд Миллер «Метод StoryBrand: Расскажите о своем бренде так, чтобы в него влюбились»
📋Статья Кевина Келли «1000 истинных фанатов»
June 28, 2021
This book is AWESOME.
Most marketing audiobooks disappoint me, either losing me in technical details when what I want is strategy, or are just a guru firing out big ideas... I end up getting bored or just listening to select chapters.
Superfans is so good I listened to it front to back over 4 days just during car rides and breaks, house cleaning, etc... and now I am starting it over AGAIN.
Why would I listen to it twice in a row? With example after example, Pat shows what engagement looks like, and how making it happen really isn't that hard if you just follow simple practices of involving people, showing them they matter, and giving them reasons and opportunity to connect. It's practical, easy to follow, and full of clear examples and simple explanations. Pat lays out a simple roadmap for how to reach, create, cultivate and interact with fans of your business, product, or - you.
But I'm not listening again JUST for Pats' specific examples (though this time I'm going to stop and take notes at the best ones), but also because it has me thinking more clearly about how to build a community for my business.
It also helps that Pat is a great speaker. He has a very friendly, engaging style, incorporating examples from his own business and life as well as countless examples from other businesses.
If you're looking for a strategy book, not a technical 'how to' (the Internet is full of 'how to's... to me it's the strategy that is in short supply), this is the book for you.
Most marketing audiobooks disappoint me, either losing me in technical details when what I want is strategy, or are just a guru firing out big ideas... I end up getting bored or just listening to select chapters.
Superfans is so good I listened to it front to back over 4 days just during car rides and breaks, house cleaning, etc... and now I am starting it over AGAIN.
Why would I listen to it twice in a row? With example after example, Pat shows what engagement looks like, and how making it happen really isn't that hard if you just follow simple practices of involving people, showing them they matter, and giving them reasons and opportunity to connect. It's practical, easy to follow, and full of clear examples and simple explanations. Pat lays out a simple roadmap for how to reach, create, cultivate and interact with fans of your business, product, or - you.
But I'm not listening again JUST for Pats' specific examples (though this time I'm going to stop and take notes at the best ones), but also because it has me thinking more clearly about how to build a community for my business.
It also helps that Pat is a great speaker. He has a very friendly, engaging style, incorporating examples from his own business and life as well as countless examples from other businesses.
If you're looking for a strategy book, not a technical 'how to' (the Internet is full of 'how to's... to me it's the strategy that is in short supply), this is the book for you.
November 3, 2020
This book is specific to building, well, superfans. Superfans are your tribe, your following, the people who will in you and your brand without question. If you develop a new product or service, they are the first to sign up. If you have advice or recommendations to give, they are the first to take note. This book is not about manipulating people, but instead about harnessing the right tools and the right time to spread your message. Pat supports missions that serve others. The goal of building Superfans is not to build wealth - that is a nice byproduct - but to reach more people to serve. This book will help you do just that.
“Once you’ve found the people in your target audience and begun learning about their problems—and most importantly, how they talk about those problems—you’ll be setting yourself up to connect with that audience authentically and effectively for as long as you’re in business.”
“Your role, instead, is to find out what people are talking about, and more importantly, how they’re talking about it.”
“You don’t need to change the entire world to build a successful business; you just need to change someone’s world.”
“When you become a superfan of something, it’s not because of a person, a product, a name, or a brand. You become a superfan because of how that person, product, or brand makes you feel.”
“If you can define the problem better than your target customer, they will automatically assume you have the solution.”
“Once you’ve found the people in your target audience and begun learning about their problems—and most importantly, how they talk about those problems—you’ll be setting yourself up to connect with that audience authentically and effectively for as long as you’re in business.”
“Your role, instead, is to find out what people are talking about, and more importantly, how they’re talking about it.”
“You don’t need to change the entire world to build a successful business; you just need to change someone’s world.”
“When you become a superfan of something, it’s not because of a person, a product, a name, or a brand. You become a superfan because of how that person, product, or brand makes you feel.”
“If you can define the problem better than your target customer, they will automatically assume you have the solution.”
March 16, 2023
I think if you're 'a certain age' probably under 35, maybe even 40 you'll find this book valuable. The author seems a genuinely nice guy, with a good sense of humour, a nice family ethic, an honesty about his own motives, a clear vision for his tribe and a sincere desire to serve.
The book is clear, easy to follow and helpful with some good actionable points and a free course -which was great for clarification as I listened to the audio version which he narrated, hilariously (with endless extra content notes) and competently himself.
However, if you're as old as me and remember Jay Abraham and Jim Rohn's work, or Bandler/Grinder even via Tony Robbins early stuff (before he wanted to be called Anthony) then you're in for more of a reminder of the classics, updated for the internet age than any new material.
That's not because he plagiarises - he doesn't. Just that possibly unknowingly, he repeats a lot of classic advice from the greats like Zig, Jay and Jim.
I'm giving four stars because I liked him and listened to the very end - however he lost a star because I didn't hear a single thing I didn't already know. But that said, I've recommended it to several younger friends and family members.
The book is clear, easy to follow and helpful with some good actionable points and a free course -which was great for clarification as I listened to the audio version which he narrated, hilariously (with endless extra content notes) and competently himself.
However, if you're as old as me and remember Jay Abraham and Jim Rohn's work, or Bandler/Grinder even via Tony Robbins early stuff (before he wanted to be called Anthony) then you're in for more of a reminder of the classics, updated for the internet age than any new material.
That's not because he plagiarises - he doesn't. Just that possibly unknowingly, he repeats a lot of classic advice from the greats like Zig, Jay and Jim.
I'm giving four stars because I liked him and listened to the very end - however he lost a star because I didn't hear a single thing I didn't already know. But that said, I've recommended it to several younger friends and family members.
December 17, 2024
This book had a lot of potential, but overall, I feel like it was FORCED to be a book rather than it actually needed to be. The book did a solid job of pointing out things that made sense, giving many good examples of how to build a Superfan community but never actually diving deep into the why behind things. I enjoyed reading it but there were many parts in the book where it was just individual stories about Superfandom but not actually understanding the why at all times makes it very difficult to come up with your own ideas. Getting examples in the book is helpful but that's all they are, examples. Also, the examples were often vague to try to cast a wider net when in reality this book is meant most for entrepreneurs. Throwing in the word Youtube every once in a while doesn't mean this is a great book for someone trying to learn youtube. I, unfortunately, felt that while reading it, there are many more free resources that do a better job explaining AND diving deep into the why of how these principles can be implemented on YouTube... Without having to pay money for the information. I don't want to say this is a cash grab, because clearly Pat has passion, but I don't think it is needed to be successful with so much information in the book being easily available online.
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