Wit, Wisdom and the Business of Weddings: A Compendium of Ideas, Insight and Inspiration from an Industry Leader

by Alan Berg

Part "How-to-do" and part "How-to-think", Wit, Wisdom and the Business of Weddings is your companion on a journey to a more successful wedding business. Alan Berg has been called "The Leading International Speaker and Expert on the business of weddings & events," and he's been writing articles and blogs for years. This book is a Compendium (compilation) of some of his favorite writings, intended to give you ideas and inspiration to act on those ideas. Taking action is at the core of Alan's speaking, writing and sales training. The concepts and impact are powerful, but Alan has a way of delivering them that makes them feel easy, and most important actionable, whether you're new to the wedding and event industry, or a seasoned veteran.Each chapter stands on its own, so this book is not meant to be read front to back (although you certainly can, if you'd like). Scan through the Table of Contents and choose the topic that you need right now, and jump to it. Bounce around from Sales to Business to Inspiration, or stick to one section. There's no right or wrong way to consume his wisdom, gained from over 25 years helping wedding and event businesses, like yours succeed. Where did Alan gain this knowledge? Great question! It's through his years publishing wedding magazines, as Vice President of Sales at The Knot, speaking at conferences (in 14 countries on 5 continents) and consulting and doing sales training one-on-one, and in small groups (Mastermind Days), with businesses, just like yours. Join Alan on this journey through Sales, Business and Inspiration and you'll be inspired to take your wedding and event business where its never been!

226 pages, Kindle Edition

Published October 13, 2019

Reviews

[Tony Winyard · Rating 5 out of 5]

The title of the book lives up to its name and is packed with great ideas for how to improve many different aspects of your business. The only possible problem with this book is that there are so many great ideas you could be overwhelmed and left wondering which one to start with, but even that dilemma is addressed in the book.
The vast majority of the strategies discussed are transferrable to many other industries too.