Get the Meeting!: An Illustrative Contact Marketing Playbook

by Stu Heinecke

What’s the one critical networking skill that can make or break your career?

Your ability to Get the Meeting! 

Hall-of-Fame-nominated marketer and Wall Street Journal cartoonist Stu Heinecke’s innovative concept of Contact Marketing—using personalized campaigns to create alliances with executive assistants and reach the elusive VIPs who can make or break a sale, with response rates as high as 100 percent—has helped professionals around the world open more doors in their careers and reach new heights of success.

Now, in Get the Meeting!, Heinecke, author of the groundbreaking How to Get a Meeting with Anyone, shares the latest tips, tools, and tactics to help readers break through to their top accounts in the most effective ways possible. With more than 60 fully illustrated case studies and tactical examples, this new book takes you inside successful contact marketing campaigns—from strategy, through execution, to results—and forecasts the contact marketing campaigns of the future based on cutting-edge technology. Full-color photography and in-depth interviews with the campaigns’ designers provide unparalleled insight into how to get those critical conversations that can change your life. Plus, step-by-step how-to sections help you get started creating your own contact marketing campaigns.

From Hollywood to the search for Amazon’s HQ2, from a surprising new Contact Marketing model, to “Pocket Campaigns,” which could replace traditional business cards, and persistence elements that run throughout a sales cycle, and from LinkedIn to virtual reality, Get the Meeting! will spark your imagination and give you the tools you need to get the meetings—and life-changing results—you always wanted.

Genres: Business, Communication

320 pages, Kindle Edition

Published October 15, 2019

Reviews

[Mike Bell · Rating 2 out of 5]

Some examples seemed dated. Some tactics seemed hard-sell and pushy. Writing style is similarly pushy, like talking to a car salesman. But starting with chapter 8, there were some takeaways that I found useful.

[Bruce Harpham · Rating 5 out of 5]

What if you could directly target your ideal B2B customers with direct mail, advertising, gifts and interactive business cards? According to this book, you can achieve amazing results like 100% response rates and very high ROI on campaigns. Unlike other marketing books I've read, this book stands out because it highlights many different examples on how people have used the campaign. You have the author's own examples and they are great. However, you also see examples from technology sales, personal fitness training sales, and consulting sales. I read this book as an audiobook via Audible and I may re-read it again in another format to deeper on the material. Simply excellent if you are in B2B sales or conducting high value sales.

The only drawback to the contact marketing strategy is cost. Many of the options described in the book are quite costly to implement (i.e. hundreds or thousands of dollars). However, the book also lays out a number of low cost strategies (i.e. under $100) that have produced great results.

[Jenn · Rating 3 out of 5]

I won a copy of this book.

Easy to digest, this book is written in terms that are easy enough for anyone to understand. The people interviewed in the book have some really smart ideas to "Get th[at] Meeting!" A little basic leg work is all it really takes to make things happen.

[Dave · Rating 5 out of 5]

Just finished the galley. This book is an essential for marketing and sales folks.

[Ron Frampton · Rating 4 out of 5]

A great book on how to get meeting going

[Mel · Rating 4 out of 5]

Interesting with lots of great idea to stand out. Great illustrations and easy to read and follow along.