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Fruteros: Street Vending, Illegality, and Ethnic Community in Los Angeles

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This book examines the social worlds of young Latino street vendors as they navigate the complexities of local and federal laws prohibiting both their presence and their work on street corners. Known as fruteros, they sell fruit salads out of pushcarts throughout Los Angeles and are part of the urban landscape.

Drawing on six years of fieldwork, Rocío Rosales offers a compelling portrait of their day-to-day struggles. In the process, she examines how their paisano (hometown compatriot) social networks both help and exploit them. Much of the work on newly arrived Latino immigrants focuses on the ways in which their social networks allow them to survive. Rosales argues that this understanding of ethnic community simplifies the complicated ways in which social networks and social capital work. Fruteros sheds light on those complexities and offers the concept of the “ethnic cage” to explain both the promise and pain of community.

208 pages, Paperback

Published May 19, 2020

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Displaying 1 - 7 of 7 reviews
Profile Image for Heidi.
454 reviews
October 20, 2020
This work by Rosales shows the effects that the ethnic cage has over fruit vendors while simultaneously examining the relationship between reciprocity and poverty. Within the frutero community, there have been examples of prosperity and hardship. Rosales uses personal experience, one that spanned six years of fieldwork as well as the stories and perspectives of the fruteros she befriended where she saw their promise and pain. Rosales personally visited the fruit vendors and would work to gain their trust that would eventually lead to them trusting her and opening up about their experience, many of which were difficult.

With that out of the way, throughout the novel, something seemed off to me. After a class discussion, I came to realize that it's because of the tone that the author puts out. Rosales didn't seem to know what she was getting herself into. Even though she was personally involved in a lot of the lives of the fruteros, it doesn't mean she knew what they were going through because she doesn't have to live through their difficulties. Not only that, but she seemed to demonize people for doing what they needed to do to survive.
Profile Image for PVLD Reads.
424 reviews27 followers
September 8, 2025
This was a very insightful book to read and I highly recommend that everyone read (or if you don’t have the time, at least skim the first half)! The author writes from an academic, ethnographical standpoint (because she’s a sociology professor at UC Irvine), so some parts may be difficult to comprehend or just feel laborious to get through. It’s definitely not a “read for pleasure” kind of book, but I think the contents and the context that those of us who live here in Southern California make it so that the book should be recommended (or even required) for all college students.

Reviewed by Eori, library page
Find it at the library here.
Profile Image for Greg.
178 reviews4 followers
December 9, 2023
We need more books like this that can help explain the world through the study of one group of people. One can read this book and imagine immigrants anywhere in the world encountering similar issues as they use familial, geography-based, or ethnicity-based networks to gain a foothold in a new country.

Overall, the book is concise and excludes unnecessary detail. Every chapter is closely related to the main topic. Well done!
3 reviews
January 28, 2022
Both informative and engrossing, I thoroughly enjoyed reading this book. The story it tells spares no details about the inner workings of Mexican migrants' lives in the US. The concept of the ethnic cage fittingly captures this complexity.
Profile Image for Meghan Van Note.
28 reviews
May 22, 2025
Recommendation from my immigration law prof. Rosales use of the term “ethnic cage” really clung to me as something that pulls apart from ethnic solidarity or ethic enmity - really interesting how internal ties hv great capacity to become exploitative
Displaying 1 - 7 of 7 reviews

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