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Help! My Facebook Ads Suck
Learn how to make great ads, and quickly spot the lemons.
Second Edition updated with new strategies such as audience stacking, personalized audience creation, and more.
Have you put up Facebook ads to sell your books time and time again, only to spend a pile of money and not see any sales?
You're not alone. We were there too, but now we've have quit our day jobs and make a living selling fiction. Both our initial successes and the sustainability of our book sales have come from Facebook ads.
In this book, you'll learn how to find the cost per click and sales volumes you'll need to hit to know if an ad is profitable. You'll learn how to target your ads and how to tweak them for maximum returns by age, gender, region.
You'll see how to write plot-based ads, character based ads, pure marketing ads, the whole bit.
Stop losing money every time you run an ad and instead turn them into book-selling machines.
Second Edition updated with new strategies such as audience stacking, personalized audience creation, and more.
Have you put up Facebook ads to sell your books time and time again, only to spend a pile of money and not see any sales?
You're not alone. We were there too, but now we've have quit our day jobs and make a living selling fiction. Both our initial successes and the sustainability of our book sales have come from Facebook ads.
In this book, you'll learn how to find the cost per click and sales volumes you'll need to hit to know if an ad is profitable. You'll learn how to target your ads and how to tweak them for maximum returns by age, gender, region.
You'll see how to write plot-based ads, character based ads, pure marketing ads, the whole bit.
Stop losing money every time you run an ad and instead turn them into book-selling machines.
- GenresWritingNonfiction
185 pages, Kindle Edition
Published December 5, 2019
56 people are currently reading
63 people want to read
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Displaying 1 - 22 of 22 reviews
July 28, 2020
Gamechanger
I’d played with Facebook ads prior to reading this books and hadn’t had much luck. This book takes you right through all steps and I have a pretty successful ad running now getting twice the clicks at half the cost.
I’d played with Facebook ads prior to reading this books and hadn’t had much luck. This book takes you right through all steps and I have a pretty successful ad running now getting twice the clicks at half the cost.
March 4, 2021
It was easy to read and to follow through the ad process. I’m ready to get back in the game of Facebook ads.
Thanks writing wives!
Thanks writing wives!
January 1, 2020
This book was amazing and so helpful to navigate the often overwhelming data that Facebook ads throws at you. Mal and Jill do a great job at breaking down what works, what doesn’t, and how to implement it successfully.
The information in this book has helped me immensely with crafting ads, running them successfully, knowing what metrics to look for, when to tweak, when to leave alone, and when to kick an ad to the curb.
If you are new at facebook ads I highly recommend this book it’s a game changer!!
The information in this book has helped me immensely with crafting ads, running them successfully, knowing what metrics to look for, when to tweak, when to leave alone, and when to kick an ad to the curb.
If you are new at facebook ads I highly recommend this book it’s a game changer!!
October 20, 2020
As I wanted to learn more about book ads I picked up this book about Facebook ads. I had just finished a book about Bookbub ads and this one was quite the difference, but that's probably also because of the different systems. The first thing I noticed is how much more complicated the Facebook ads seem and how much more options there are and I think this book does a great job of explaining the different options you have and which ones work best for book ads.
While I think this is a solid read if you want to know more about Facebook ads, something about it didn't fully resonate with me. It didn't get me excited about the possibilities and something about it just didn't fully work for me. There are a few general comments where the authors don't explain what's behind it, where I really wanted to know the why.
I also was a bit confused about how at first the authors didn't seem to address the fact that it can take a reader multiple times to see your book before they buy, but then later in the book that point is addressed, I had just expected it a bit earlier too. The start also gets quite technical and is heavy on the numbers, but that gets less later. The images sometimes looked a bit weirdly placed, but that's one of the downsides of ebooks that images don't look quite right at times.
There are plenty of tips and advice on how to use Facebook ads. I think this book is best to pick up if you already tried ads and want to know more, but even for someone new to ads like me it works as I was able to follow it without much trouble.
To summarize: I think this is a solid read about Facebook ads, but for some reason it didn't fully resonate with me and I can't quite put my finger on why. There are plenty of tips and advice on how to make the most of your Facebook ads. I think this book is most beneficial for those who already know a little about Facebook ads, but those new to them can read this as well.
While I think this is a solid read if you want to know more about Facebook ads, something about it didn't fully resonate with me. It didn't get me excited about the possibilities and something about it just didn't fully work for me. There are a few general comments where the authors don't explain what's behind it, where I really wanted to know the why.
I also was a bit confused about how at first the authors didn't seem to address the fact that it can take a reader multiple times to see your book before they buy, but then later in the book that point is addressed, I had just expected it a bit earlier too. The start also gets quite technical and is heavy on the numbers, but that gets less later. The images sometimes looked a bit weirdly placed, but that's one of the downsides of ebooks that images don't look quite right at times.
There are plenty of tips and advice on how to use Facebook ads. I think this book is best to pick up if you already tried ads and want to know more, but even for someone new to ads like me it works as I was able to follow it without much trouble.
To summarize: I think this is a solid read about Facebook ads, but for some reason it didn't fully resonate with me and I can't quite put my finger on why. There are plenty of tips and advice on how to make the most of your Facebook ads. I think this book is most beneficial for those who already know a little about Facebook ads, but those new to them can read this as well.
January 16, 2023
An incredibly important part of the publishing process, indie authors constantly fail to grasp how to do ads. I’ll admit, I fail at it myself! Mal & Jill’s handy little guide to Facebook Ads is what gave me the push to pursue my own ad adventures. They make it seem a little easier and less intimidating to test your marketing skills. The only thing I would say that detracted from this novel, was that certain aspects in the later half seemed a bit confusing, and I wish they were better explained, step-by-step. The photos meant to show examples weren’t well printed in the paperback version, and of course, I couldn’t just click the link like the ebook version, so it caused a bit of a disconnect in the helpfulness of the novel. It may just be me, with some of it going over my head. I recommend going with the ebook for this particular novel. Most of it was easy to follow and informative, however, and I will gladly be taking some of the advice.
April 20, 2020
This is the most informative book I've read on Facebook ads for authors, bar none. It's even more helpful than some full-length courses I have taken. I'm re-reading the book now and putting each step into action, and discovering insightful tips I'd missing during the first readthrough. This book is worth much more than the mere five dollars I paid for it. Cannot recommend it enough.
June 10, 2020
Very technical, but helpful. As I have not taken the plunge yet with FB ads, I cannot confirm just how helpful it is. However, if you are seeking some sort of crash-course and have the intention to use FB ads in the near future, I would recommend this book. Just don't try to read it all in one sitting.
June 10, 2020
A great resource for authors
As authors we are writers and editors...creative artists. We didnt sign up for marketing 101. But as business people, we need great resources like this book to guide us and show us the way. This book delivers exactly that for anyone confused by Facebook ads and how to use them.
As authors we are writers and editors...creative artists. We didnt sign up for marketing 101. But as business people, we need great resources like this book to guide us and show us the way. This book delivers exactly that for anyone confused by Facebook ads and how to use them.
December 13, 2022
This book isn't just about ads. There's a lot of great knowledge in this book regarding business and marketing ideologies, and I think it's a really great book to help authors. Sometimes, someone can say something that hits you just the way you need to hear it to understand it and this book is very good at that. You can also get it for free on their website
June 20, 2020
Useful
This is a good guide on how to set up Facebook ads as an author. I skimmed through the beginning because I knew a lot of that info already but once they get into the nitty-gritty, I got a lot out of it.
This is a good guide on how to set up Facebook ads as an author. I skimmed through the beginning because I knew a lot of that info already but once they get into the nitty-gritty, I got a lot out of it.
April 29, 2021
This is an excellent overview of Facebook Ads that is methodical and easy to understand. It is also one that I'll be dipping into time and time again in relation to the analysis section of how one's ads are doing.
January 14, 2022
Great value
Amazing value for an newish indy author like me. Validated some of the stuff I’m already doing and gave me tons of new ideas. No need to spend £800 on a course in my opinion, I can’t imagine there can be much more to learn about the subject.
Amazing value for an newish indy author like me. Validated some of the stuff I’m already doing and gave me tons of new ideas. No need to spend £800 on a course in my opinion, I can’t imagine there can be much more to learn about the subject.
July 10, 2020
Great book with easy to do concepts
Needed this to understand the advertising of FB ads for my books. Now it’s time to put this advice into practice.
Needed this to understand the advertising of FB ads for my books. Now it’s time to put this advice into practice.
November 23, 2020
I love Malory's book. She's really down to Earth and has given me more hope, when I almost felt ready to give up.
April 13, 2021
Clear directions on how to post a FB ad. Although, FB updated their ads so, a couple things are off.
June 27, 2021
Eye opener!
Man... secrets revealed. Im glad I purchased it. The authors also offer their aid in various ways. Thats so cool, coming from an indie author.
Its worth ever penny.
Man... secrets revealed. Im glad I purchased it. The authors also offer their aid in various ways. Thats so cool, coming from an indie author.
Its worth ever penny.
Read
July 30, 2021I see myself going over and over this again.
September 6, 2021
Mal and Jill Coopers' Facebook Ads is the number one book I recommend to new authors who want to venture into facebook ads.
March 19, 2020
This book was just what I needed to decipher the confusing maze of using Facebook ads period, let alone as an author. Thanks for playing sharing your wisdom, the Ms. Coopers, to get the rest of us off on the right foot.
Read
February 29, 2020Very helpful. Would recommend it.
December 7, 2019
Updated gold
Love both this book and the previous version. Facebook advertising is hard, this book helps make it a bit easier to understand. You’ll probably still fail at first but maybe you’ll understand why.
Love both this book and the previous version. Facebook advertising is hard, this book helps make it a bit easier to understand. You’ll probably still fail at first but maybe you’ll understand why.
Read
February 13, 2020I love the additions and details added to the second edition. There were good reminders of the basics as well as some new things for me to try.
Displaying 1 - 22 of 22 reviews