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Fashion Trends: Analysis and Forecasting
In a fast-moving global industry, how can anyone know what the next trend will be? Fashion Analysis and Forecasting offers a clear pathway into the theory and practice of forecasting fashion, using professional case studies to demonstrate each technique and concept.
This revised edition includes an updated model of the fashion trend analysis and forecasting process and expanded coverage of social media, digital influencers, sustainability and social responsibility. There are also first-hand visual materials relating to forecasts from leading firms.
With the rise of individualism and concern for the sustainable world, the authors also walk you through the 'end of fashion' and what comes next, recycled and upcycled fashion, garment rental, subscription services, the circular economy, transparency and traceability, and the role of forecasting in encouraging sustainable lifestyles.
Key topics
– The characteristics of an innovation
– The influence of consumer groups
– Long- and short-term fashion forecasting
– Sociocultural factors and their influence on trends
– Fashion professionals' roles in creating and supporting trends
– Consumer and industry trends accelerating product innovation and diffusion
– Changing trend forecasting formats
– The influence of trend forecasting on business decisions
This revised edition includes an updated model of the fashion trend analysis and forecasting process and expanded coverage of social media, digital influencers, sustainability and social responsibility. There are also first-hand visual materials relating to forecasts from leading firms.
With the rise of individualism and concern for the sustainable world, the authors also walk you through the 'end of fashion' and what comes next, recycled and upcycled fashion, garment rental, subscription services, the circular economy, transparency and traceability, and the role of forecasting in encouraging sustainable lifestyles.
Key topics
– The characteristics of an innovation
– The influence of consumer groups
– Long- and short-term fashion forecasting
– Sociocultural factors and their influence on trends
– Fashion professionals' roles in creating and supporting trends
– Consumer and industry trends accelerating product innovation and diffusion
– Changing trend forecasting formats
– The influence of trend forecasting on business decisions
- GenresFashion
186 pages, Paperback
First published January 10, 2011
12 people are currently reading
61 people want to read
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Displaying 1 - 4 of 4 reviews
May 19, 2023
Fashion Trends: Analysis and Forecasting" is an insightful and comprehensive book that delves into the exciting world of fashion trends. As a fashion enthusiast, I found this book to be a valuable resource for understanding the dynamics and predictions of fashion trends. https://styloss.com/
The book begins by providing a solid foundation of the fundamentals of fashion analysis. It explains the key concepts, methodologies, and tools used in analyzing trends, allowing readers to grasp the underlying principles effectively. The authors have done an excellent job of breaking down complex concepts into accessible explanations, making it suitable for both beginners and experienced individuals in the field.
One of the highlights of this book is its emphasis on forecasting trends. It explores various factors, such as cultural influences, consumer behavior, and emerging technologies, that shape the fashion industry. The in-depth analysis of these elements offers valuable insights into predicting future trends, making it a valuable resource for fashion professionals and trend forecasters.
The book begins by providing a solid foundation of the fundamentals of fashion analysis. It explains the key concepts, methodologies, and tools used in analyzing trends, allowing readers to grasp the underlying principles effectively. The authors have done an excellent job of breaking down complex concepts into accessible explanations, making it suitable for both beginners and experienced individuals in the field.
One of the highlights of this book is its emphasis on forecasting trends. It explores various factors, such as cultural influences, consumer behavior, and emerging technologies, that shape the fashion industry. The in-depth analysis of these elements offers valuable insights into predicting future trends, making it a valuable resource for fashion professionals and trend forecasters.
May 10, 2025
Fashion trends are always evolving sometimes it’s all about oversized jackets, and other times minimalistic streetwear takes the spotlight. Lately, there’s a growing shift toward styles that blend youth culture with bold street aesthetics. Corteiz Clothing has emerged as a brand that’s possibly shaping this movement, offering a unique mix of individuality and attitude. There’s a chance that styles like those from Corteiz Clothing could become even more mainstream in the near future, especially among those who see fashion as a form of self-expression.
Who knows, what seems experimental today might just be tomorrow’s trend. Maybe streetwear is the next high fashion.
Who knows, what seems experimental today might just be tomorrow’s trend. Maybe streetwear is the next high fashion.
March 13, 2025
The layout of this book is fantastic making it easy to digest the mass amounts of information.
Essential for any fashion students.
Essential for any fashion students.
April 1, 2019
I give this book 2 stars because it is really confusing and it doesn't show you how to design it just shows you in what time witch cloth was popular and witch shop was popular
I really didn't like this book because it had too many links and places but didn't really shows you how to design, it didn't come to my perspective.
This book relates to my hero's journey because I like to design clothing because I can show my own style and creativity. It also gave me some ideas for my next designs.
This book didn't change me as a reader because the book was pretty bad in my opinion, but it did teach me, to point out mistakes in writing and as a reader, it shows me to detect if the book is good or bad
I think maybe “teens” that like to read because they already understand what the author is talking about and all the difficult faces in the book.
I really didn't like this book because it had too many links and places but didn't really shows you how to design, it didn't come to my perspective.
This book relates to my hero's journey because I like to design clothing because I can show my own style and creativity. It also gave me some ideas for my next designs.
This book didn't change me as a reader because the book was pretty bad in my opinion, but it did teach me, to point out mistakes in writing and as a reader, it shows me to detect if the book is good or bad
I think maybe “teens” that like to read because they already understand what the author is talking about and all the difficult faces in the book.
Displaying 1 - 4 of 4 reviews