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The Exceptional Presenter: A Proven Formula to Open Up and Own the Room

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THE NEW YORK TIMES AND WALL STREET JOURNAL BESTSELLER Revised and Expanded Edition It's often reported that the number one fear among American adults is public speaking. But in today's competitive business world, effective communication is a crucial skill, and the cost of being less than effective is quite high. From the White House to boardrooms worldwide, Tim Koegel has strengthened presentations, media relations and communications skills of CEOs and world leaders alike with his renowned coaching abilities. His new book, The Exceptional Presenter , lays out his techniques in a format perfectly suited to today's busy world.

188 pages, Hardcover

First published October 1, 2001

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709 people want to read

About the author

Timothy J. Koegel

2 books8 followers
From the White House to boardrooms worldwide, Tim Koegel has strengthened the presentations, media relations and communication skills of CEOs, world leaders, business executives, managers and sales professionals.

Tim Koegel conducts CEO Boot camps nationally. He helps prepare executives for IPO Road shows and funding presentations.

A consultant to the political world, Tim has worked with members of both the House and the Senate. He has conducted workshops for the White House, members of Congress, the Department of Labor, NOAA, Office of Civil Rights, USA Freedom Corp, The EPA, Press Secretaries and other governmental organizations.

He provides media training for a client list that includes corporate executives, politicians, athletes, coaches and authors.

Tim lectures at business schools throughout the country: Duke, N. Carolina, Michigan, Notre Dame, Indiana, Wake Forest, Arizona State, Georgia, Emory, RPI Lally, Belmont University, Georgia State, NYU, Thunderbird, George Washington University, The Ohio State University, Purdue, Havard Business School and many others.

A graduate of The University of Notre Dame, Tim is the author of, The Exceptional Presenter, The Definitive Handbook for Showcasing Your Message.

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5 stars
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Displaying 1 - 30 of 73 reviews
Profile Image for Ryan Twitchel.
4 reviews
August 20, 2024
Very easy to read. It feels like you fly through the book and at the same time it is absolutely packed with great tips and reminder to help improve your public speaking skills. Whether that be presentations, talking in a group setting, or speaking one on one.

Definitely worth a read if you’re interested in improving as a communicator in any form!
Profile Image for Trey Watson.
41 reviews
September 13, 2020
Koegel gets straight to the point when delivering his ideas on public speaking. A quick read which attempts to equip readers with the tools to practice on their own. Overall, a good book.
Profile Image for Jung.
1,937 reviews44 followers
March 10, 2025
Public speaking is a powerful skill that can open doors in any field, whether you’re pitching a business idea, leading a team, or delivering a keynote. Despite its value, speaking in front of an audience remains a significant fear for many. In “The Exceptional Presenter: A Proven Formula to Open Up and Own the Room,” Timothy Koegel provides a comprehensive guide to overcoming this fear and mastering the art of impactful presentations. His approach is not about natural talent but rather focuses on preparation, practice, and the ability to genuinely connect with an audience.

What makes a presenter exceptional is not memorization or natural charisma but a deliberate effort to craft a message that resonates. Koegel emphasizes that exceptional presentations are the result of intentional preparation, clear communication, and authentic engagement. His book is a practical resource, offering strategies to transform nervous energy into a powerful presence and demonstrating how to make even simple ideas memorable.

A key example from history illustrates this principle. During the 1992 presidential debates, Bill Clinton stood out not only for his policies but for the way he engaged the audience. Unlike his opponents, he made eye contact, moved towards questioners, and showed a personal connection. This ability to 'own the room' is a skill that anyone can develop with focus and practice. According to Koegel, being an exceptional presenter involves organizing your message with a clear purpose, maintaining a structured approach, and avoiding unnecessary information that might dilute your core message.

Passion plays a critical role in delivering a memorable presentation. Koegel explains that enthusiasm is contagious, and your energy can influence how the audience perceives your message. He advises presenters to use their voice, gestures, and expressions to convey conviction. Nonverbal cues, such as body language and eye contact, often communicate more effectively than words alone. Confidence and credibility are built not just through what you say but how you say it. Small acts like standing tall, using deliberate gestures, and maintaining eye contact can create a lasting impact on the audience.

Engagement is another crucial element. A presentation should not feel like a monologue but rather a conversation where the audience feels involved. Koegel suggests using stories, asking questions, and connecting with individuals within the crowd. He also highlights the importance of responding to the audience’s needs, tailoring your message to their interests, and making them feel seen and valued. Building a relationship with the audience involves creating an emotional connection, which makes your message more likely to be remembered.

To keep an audience engaged, it is vital to structure your presentation for maximum impact. Since attention spans are short, Koegel advises starting with a strong opening that grabs attention and sets the tone. An effective introduction might include a surprising fact, a powerful quote, or a thought-provoking question. Once you have the audience’s attention, the presentation should follow a clear framework with a defined purpose, objectives, and a strong position on the topic. Presenters should also conclude with clear next steps, turning the presentation into an actionable experience rather than a passive one.

A significant part of connecting with an audience involves knowing who they are and what matters to them. Koegel emphasizes the need to research the audience beforehand, understanding their business, challenges, and expectations. This preparation helps tailor the message to their specific needs and ensures that the presentation feels relevant and impactful. Small details, such as using the right terminology or referencing familiar scenarios, can significantly enhance the audience’s experience and build trust.

Practicing consistently is the foundation of becoming an exceptional presenter. Drawing parallels to professional athletes and performers, Koegel shows that success comes from disciplined and purposeful practice. The goal is not just to memorize the presentation but to build strong habits that hold up under pressure. Regular rehearsal, recording oneself, and analyzing body language are practical techniques to refine skills over time. He also suggests using everyday interactions as opportunities to practice, allowing skills to develop naturally and become second nature.

Nervousness is a common barrier to effective public speaking, but Koegel views it as a sign of caring about your performance. Instead of trying to eliminate nervous energy, presenters should learn to harness it positively. Techniques such as shifting focus from oneself to the value offered to the audience, visualizing success, and preparing thoroughly can help transform nerves into a powerful tool. He also recommends practical steps like arriving early, staying hydrated, and managing physical responses to anxiety, ensuring a poised and confident presentation.

Koegel’s overall message is that exceptional presenters are not born with these skills—they are made through dedication, practice, and a commitment to improvement. By approaching presentations with a clear strategy, showing genuine passion, and maintaining an engaging style, anyone can move beyond fear and create lasting impressions. This book provides both inspiration and practical guidance for those looking to elevate their presentation skills and build confidence in front of any audience.

In conclusion, “The Exceptional Presenter” by Timothy Koegel is a valuable resource for anyone who wants to master public speaking. The book demystifies what it takes to 'own the room,' breaking down the process into manageable steps that focus on preparation, passion, engagement, and practice. Koegel’s insights show that impactful presentations are not about innate talent but rather about a deliberate approach to communicating with purpose and confidence. Through practice and a focus on the audience’s needs, anyone can turn public speaking into a powerful tool for influence and success. This book is a reminder that with the right mindset and techniques, every presentation is an opportunity to make a meaningful impact.
Profile Image for Bill Driegert.
54 reviews1 follower
January 4, 2019
This is the simplest and most precise introduction to good presentation techniques that I've found. I've bought dozens of copy to hand out to my employees over the years. It's a timeless and simple guide to how to be a better presenter.
Profile Image for Nancy.
188 reviews12 followers
October 11, 2022
I am giving a 30 minute presentation in a few weeks so I thought I’d brush up on my speaking skills. This book was the perfect answer. Easy and quick to read - lots of great tips and good common sense reminders.
Profile Image for Rachel.
77 reviews
October 23, 2018
Good reminders, but nothing new. Biggest takeaway is that I should practice speaking more!
Profile Image for Sarah Cupitt.
838 reviews46 followers
March 10, 2025
straight to the point good book - figured it wouldn't hurt to read now that I'm hosting art classes - could always get everyone's attention faster esp when drinks are involved

thoughts:
- forgot i used to have a fear of public speaking back in 2019 when i started uni lol

notes:
- so more eye contact maybe
- preparation, practice, and intention
- clear purpose and structure
- The average adult’s attention span lasts just 15 to 30 seconds before it begins to drift
- keep your message concise and relevant
- If you don’t look and sound passionate about your topic, why should your audience care?
- Use gestures to emphasize your points. For instance, highlight numbers with clear hand signals or illustrate comparisons with vertical or horizontal movements.
- Ask questions, use props, or invite opinions to encourage involvement. Even small actions, like asking people to write something down or fill in a blank, make them feel part of the process.
- know your audience to make your msg matter

other notes:
- “90 percent of what you’re about to hear will be forgotten within an hour.” These openings create interest and signal that your presentation is worth your audience’s focus.
- Avoid nervous habits like fidgeting or adopting the “T-Rex” posture, where your arms dangle awkwardly in front of you. Instead, rest your hands naturally at your sides when not gesturing. This simple change signals relaxation and authority.
- Helen Hayes, the “First Lady of American Theatre,” believed that nervousness was a sign of caring about her craft and her audience
Profile Image for Chaze Patrick.
19 reviews1 follower
May 27, 2018
Insightful Golden Nuggets

Mr. Korgel provides practical techniques to take you from average to extraordinary. Additionally, as a seasoned Toastmaster, I really appreciate how useful these tips are. He even includes cheat sheets to use in the development of your communication skills. Great read indeed!
Profile Image for Amy Egbert.
287 reviews1 follower
January 30, 2018
A decent guide to presenting, Just not earth shattering

A good book with big practical advice. Nothing that completely shifted my thinking, but a few good nuggets of things to pay closer attention to. I'm glad it was so specific.
Profile Image for Justin Heilman.
30 reviews1 follower
February 22, 2018
It certainly helps but I don’t think it addressed performance anxiety as much as I would’ve liked. If you are already a good presenter or lack nerves, then this book is for you. If you have presentation challenges, I don’t think this book will help with that fear.
Profile Image for Lisa Petronio.
168 reviews7 followers
June 20, 2019
If you’re a presenter (PS - we are all presenters: internal/external, phone calls/in-person/digital), this is a must-read. It’s full of actionable items, ways to practice each strategy and very practical knowledge. This is a book I will keep for re-reading!
107 reviews7 followers
February 10, 2021
A wonderful book that taught me a good number of things.

At 165 pages, it gets to the point and doesn't overstay its welcome.

Along with theory, the books gives a handful of practice sheets you can use to build the discussed skills and turn them into habit.
1 review1 follower
May 17, 2017
This book offers insight on public speaking. A lot of good information regarding preparing, practicing, engaging with your audience, and has helpful assessments along the way.
Profile Image for Drew.
85 reviews1 follower
October 28, 2017
Helpful for anyone who is going in front of the room for the first time.
Lacks the key insights to being exceptional.
Writing is slow.
Profile Image for Sus.
11 reviews
January 24, 2019
Good phrases and specific techniques, that will make you think how to improve your communication skills. All of that of course, need practice.
1 review1 follower
April 11, 2019
A very easy read with a lot of good insight.
Profile Image for Medini Pradhan.
Author 20 books2 followers
June 28, 2022
As a presenter and trainer I have used the many tips in this book. This is a short, readable, down-to-earth book with practical suggestions. Definitely for someone who is presenting all the time.
9 reviews
January 28, 2023
A good book to learn about better presentation skill building.
Profile Image for Sarah Cárdenas.
2 reviews
October 29, 2023
A brief and direct review of targeting presentation skills. Comes with worksheets and a great structure to follow.
Profile Image for Katelyn.
78 reviews
July 17, 2024
If you’re scared of public speaking, just buy this book, practice and you’ll be all good haha
Profile Image for Redeemed.
60 reviews
May 9, 2018
Recommended!

An excellent primer on public presentations. A lot of the tips I see embodied in many of my favorite speakers, so his tips are valid. This is not a complicated and technical book. Its straightforward, simple, and actionable.
Profile Image for French Giant.
33 reviews10 followers
August 31, 2011
I freaking despise public speaking. Like the time I had to give the Best Man's speech at my brother's wedding. I knew about 6 months beforehand that I would be giving that darn speech and it was like a black cloud hovering above me the entire time, until D-Day, when he got hitched, I got semi-drunk, and delivered what surely was one of the greatest Wedding PowerPoint Presentations of all time. Or the time I dressed up as Forrest Gump for Halloween in Fifth Grade, stumbling through my lines about life and its stunning correlation to boxes of chocolates. Yes my friends, I have issues.

Fast forward to present day, where I have a job that requires me to conduct meetings all of the time. Heck, I don't even enjoy talking to most people in real life...imagine having to do it as part of your job. Now of course I could simply get another job if it really bothered me that much, but I actually really enjoy my job! Can you see the conundrum I'm presented with?

With that said, imagine my surprise when I received an inter-office package one day with this book inside. No note, no return address. Nothing but the book. Of course I instantly began wondering if my presentation skills were so bad that someone would anonymously send me this in hopes that I'd read it and improve my skills so that they'd never have to suffer through another one of my meetings. My conspiracy theory was quickly squashed however when I inquired with my manager about the mysterious package. It turns out that everyone in my department received one as a method for us to improve our presentation skills. Phew!

The book sat on my shelf for months collecting dust before I came to the realization that even though I despise public speaking, I do enjoy my job and would like to increase my comfort level with delivering presentations and running meetings. Plus, who knows, I figured that it may even help me connect on a deeper level with friends, family, and those random strangers I run into from time to time, but always pretend not to see. Acting like you're talking on your cell phone works wonders in avoiding unwanted conversations, in case you were curious.

Like most books of this genre, I found it to be rather dry, however it was a very quick read and offered some very helpful tips and tricks. Koegel walks us through the entire life cycle of a presentation, starting with the initial meeting preparation (agenda, handouts, participants), learning your audience so that you can position your message accordingly, structuring your speech to ensure your most important messages are absorbed and remembered afterwards, proper use of eye contact, body language, and voice tone while presenting, gauging your audience's reaction, conducting a Q& A session, closing a presentation, etc.

While I found a lot of this information valuable, I also found that quite a bit of it was not applicable to my current role, as I telecommute and conduct the vast majority of my meetings via conference calls. A more "modern" version would be appreciated. Also, did Koegel really need to use the word "exceptional" so much??? Yes, I get that the book's title is "The Exceptional Presenter" and I get that Koegel's goal is to make us all exceptional speakers, but this book has to hold the all time literary record for the use of the word within one body of text. You know that weird feeling you get when you're watching a movie and one of the characters says the name of the movie while they're talking to someone? That's how I felt every time the word "exceptional" popped up in this book. Am I the only one bothered by this? Probably. Sigh.

Anyway, when all is said and done I'd recommend this book for anyone looking to improve their presentation skills, especially those that perform them in front of live audiences. You're certain to find many helpful hints throughout the book. Besides, Koegel used to coach Bill Clinton on his presentation skills back in the day, and we all know how that turned out.

NO, not the Monica Lewinsky scandal folks...Jeez.
Profile Image for Donovan Mattole.
393 reviews20 followers
February 26, 2012
In 2011, as part of my development at work, my supervisor and I identified this book (as well as a communication coach and a workshop on facilitation skills) as part of the development plan to turn me into a dynamic speaker. Not sure if the development plan worked, but the book was outstanding! It is a combination of practical tips, planning advice and great examples and stories. I found it thorough, easy to read and follow, and motivating. There are also interactive questions that help keep you as a reader engaged and focused throughout.

It made becoming an exceptional presenter seem achievable. The tips and advice I found throughout the book were put into use with great success this past year and when considering the ROI on the workshop and coach, the value of the book was far greater.

I would highly recommend this book to anyone who wants to be a better presenter - no matter the size of the group or how long you have been presenting, you will find something to help you in this book. There are tips for every level, from beginner to advanced presenters. It is a very easy read and I would highly recommend it to seasoned and experienced presenters as well – it would be a great refresher and you may pick up some additional tips you hadn’t thought of in the past.

5 Stars!!
Profile Image for Jessica's  Reviews.
279 reviews5 followers
July 11, 2024
In 'The Exceptional Presenter,' the author condensed a wealth of strategies into a short, simple breakdown, making it easy for readers to become more professional, polished presenters. With less than 200 pages, it's a quick read that can be easily squeezed into an afternoon, so there's no reason not to give it a try.

There are not only logical, common-sense ideas but also examples (with pictures) and worksheets. The author's voice and the book's theme portray that everyone should and can improve their presentation skills. Look—we all present ourselves in different ways in our everyday lives, from interaction with strangers to interviews. It has excellent tips for everyday life and step-by-step methods for those (rare) occasions that we need to present and speak in public formally.

I can say that the worksheets and slowing down to practice by taking apart my personal quirks have significantly boosted my confidence and ability to give presentations. Practice seems always to be essential, and knowing the signs of an exceptional presenter can, in turn, show your own strengths and weaknesses.

I highly encourage all human beings to read a book like this, especially those needing to work a little more on communication from everyday to professional. We can always learn and improve—4/5-star rating.
Profile Image for Othón A. León.
100 reviews3 followers
November 15, 2012
From the very basics of how to stand in front of your audience, your posture and how to look at them, to what Timothy Koegel calls the "5 components of any presentation" (Purpose, Objective, Position, Result and Action Plan), a book full of very useful insights into the business of successful presentations, a business we all are one way or the other...

"Prepare" is mr. Koegel's bottom line here, that is if you are concious of the importance of your everyday "engagements", actually, he is convinced we make presentations in a hundred ways every single day (interviews, meetings, even romance!). His "Rules of engagement" are very business wise by the same token... actually a book I very much enjoyed and from which I remembered some basics and took several "new" tips... "people don't care how much you know, until they know how much you care..." he says and so, take every opportunity to practice and believe what you do when you face an audience, being 1 single person or thousands..
Profile Image for Tim.
1,232 reviews
November 12, 2012
An unwelcome gift (one of those, loved your talk here this might help you kind of passive aggression). It is a long pamphlet with illustrations for body language, focused highly on sales (though much is easily translated to the academic realm). The bulk is an acronym (OPEN - Open, Passionate, Engaged, Natural though the author seems to lose interest in that somewhere in the middle of engaged, natural is about three pages long), many stories from the war (whether of salvation or damnation, sales gained and lost over presentations), some forms, and an encouragement to practice. Its brevity means I did not lose too much of my life reading it.
Displaying 1 - 30 of 73 reviews

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