The Inside Story of Interactive Television and Microsoft WebTV for Windows

by David Feinleib

Interactive Television is a budding, yet potentially revolutionary, technology application. The future of the Internet, World Wide Web, and television are marching towards a shared and interconnected future, where the Web and television will eventually be linked. In this book, David Feinleib tells the real inside story of the people and companies that took the risk to enter this next age of television and computer. Here you will find the insights of both the individuals and companies that are exploring this digital, interactive future.

* First-hand accounts of industry veterans who made the decision to explore new forms of television and the Internet.
* Complete narration of the adverse set of issues as told by advertising agency executives, producers of popular favorite television shows, and everyone in between.
* Tells the evolution of Interactive Television, offers a technical reference to the new technologies involved, and details case studies of the cutting-edge companies that have begun to bring interactive content to the public today.

366 pages, Paperback

First published June 1, 1999