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Entrepreneur to Author: 5 STEPS to Writing and Publishing a Nonfiction Book That Builds Authority and Grows Your Business
Small business owners are struggling to stand out in authority-driven fields.
They’re losing deals to the competition,
getting ignored by the media,
and missing out on partnerships
that could change the trajectory of their business.
Increasingly, entrepreneurs realize that authorship can help by building authority, generating quality leads, and providing IP that lets them efficiently scale their business. But most aren’t confident in their ability to become an author…until now.
In Entrepreneur to Author, you’ll learn:
• The secret to a book strategy that’s in lock-step with your business strategy
• How to efficiently plan, write, test, and refine a high-quality manuscript so you can tend to your business, family, and personal priorities
• The ins and outs of getting your book published, including publishing models, costs, book formats, and distribution channels
• The foundational strategy for building authority and the three monetization strategies you can use to grow your business with your book
Using analytical and business-minded concepts, you’ll gain confidence in your ability to become an outstanding first-time author, and in your book’s ability to build your authority and grow your business in a way that scales up without burning you out.
If you're an ambitious entrepreneur, business leader, or subject-matter expert whose business success depends on your personal authority and professional credibility, then Entrepreneur to Author is your strategy guide to building authority and growing your business through writing and publishing.
They’re losing deals to the competition,
getting ignored by the media,
and missing out on partnerships
that could change the trajectory of their business.
Increasingly, entrepreneurs realize that authorship can help by building authority, generating quality leads, and providing IP that lets them efficiently scale their business. But most aren’t confident in their ability to become an author…until now.
In Entrepreneur to Author, you’ll learn:
• The secret to a book strategy that’s in lock-step with your business strategy
• How to efficiently plan, write, test, and refine a high-quality manuscript so you can tend to your business, family, and personal priorities
• The ins and outs of getting your book published, including publishing models, costs, book formats, and distribution channels
• The foundational strategy for building authority and the three monetization strategies you can use to grow your business with your book
Using analytical and business-minded concepts, you’ll gain confidence in your ability to become an outstanding first-time author, and in your book’s ability to build your authority and grow your business in a way that scales up without burning you out.
If you're an ambitious entrepreneur, business leader, or subject-matter expert whose business success depends on your personal authority and professional credibility, then Entrepreneur to Author is your strategy guide to building authority and growing your business through writing and publishing.
392 pages, Kindle Edition
Published October 6, 2020
About the author
Scott A. MacMillan
5 books2 followersScott A. MacMillan is author of Entrepreneur to Author and Executive Publisher at Grammar Factory Publishing, a Canadian professional service publisher that has helped more than 200 business owners in North America, Australia, Europe, and Asia to write and publish books that build their authority and grow their business.
With 20+ years in Media and Strategy with global consulting firm, Boston Consulting Group, and as Head of Strategy for Rogers Media, Scott brings a unique perspective often missing from publishing: strategic insight, analytical rigour, and business acumen. Combined with degree-qualified editorial, award-winning design, and global distribution, Scott and his team publish world-class nonfiction that meets and exceeds industry standards of quality.
Scott graduated Bregman Scholar and Valedictorian from the University of Toronto's Rotman School of Management where he served as the President of the Entertainment & Media Association, and earned a major in Management Consulting, and a minor in Strategic Management.
He continues to be involved in the Canadian start-up community, actively providing strategic advice to founders working at the intersection of Media, Technology, and Entrepreneurship.
Scott lives in Toronto with his wife, Alisia and their son, Matthew.
With 20+ years in Media and Strategy with global consulting firm, Boston Consulting Group, and as Head of Strategy for Rogers Media, Scott brings a unique perspective often missing from publishing: strategic insight, analytical rigour, and business acumen. Combined with degree-qualified editorial, award-winning design, and global distribution, Scott and his team publish world-class nonfiction that meets and exceeds industry standards of quality.
Scott graduated Bregman Scholar and Valedictorian from the University of Toronto's Rotman School of Management where he served as the President of the Entertainment & Media Association, and earned a major in Management Consulting, and a minor in Strategic Management.
He continues to be involved in the Canadian start-up community, actively providing strategic advice to founders working at the intersection of Media, Technology, and Entrepreneurship.
Scott lives in Toronto with his wife, Alisia and their son, Matthew.
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Displaying 1 - 2 of 2 reviews
November 16, 2020
For any consultant or advisor thinking about writing a book, 'Entrepreneur to Author' should be your first STEP. Having written a business book this book outlines all the learnings I found the hard way through and post the writing and publishing process. It also reaffirmed the approach that I'm taking for my second book.
It will speed up your writing process and save you a lot of angst in your writing journey.
The book also contains links to resources to help you on your writing journey (almost another book in themselves).
The book is set up in the same way the process of the book writing should be conducted so you can read a part of the book, the relevant support material and have a go yourself and then move to the next step. I found this was a good way to tackle Entrepreneur to Author as it is a long business book (almost twice as long as a normal book), with lots of information so working through it in bite sized blocks helped ensure your understood that section before moving to the next.
It will speed up your writing process and save you a lot of angst in your writing journey.
The book also contains links to resources to help you on your writing journey (almost another book in themselves).
The book is set up in the same way the process of the book writing should be conducted so you can read a part of the book, the relevant support material and have a go yourself and then move to the next step. I found this was a good way to tackle Entrepreneur to Author as it is a long business book (almost twice as long as a normal book), with lots of information so working through it in bite sized blocks helped ensure your understood that section before moving to the next.
June 10, 2022
This book feels great! From its high-quality papers to its great content, you should not miss this book by Scott A. MacMillan You can watch my 3-minute video review here: https://youtu.be/C6cyy2pdKrM
Displaying 1 - 2 of 2 reviews