The Presidential Image: A History from Theodore Roosevelt to Donald Trump

by Iwan W. Morgan (Editor), Mark White (Editor)

Presidential Image has become an integral part of the campaign, presidency and legacy of Modern American presidents. Across the 20th century to the age of Trump, presidential image has dominated media coverage and public consciousness, winning elections, gaining support for their leadership in office and shaping their reputation in history.

Is the creation of the presidential image part of a carefully conceived public relations strategy or result of the president's critics and opponents? Can the way the media interpret a presidents' actions and words alter their image? And how much influence do cultural outputs contribute to the construction of a presidential image?

Using ten presidential case studies. this edited collection features contributions from scholars and political journalists from the UK and America, to analyse aspects of Presidential Image that shaped their perceived effectiveness as America's leader, and to explore this complex, controversial, and continuous element of modern presidential politics.

280 pages, Paperback

Published April 2, 2020

About the author

Iwan Morgan is Professor of US Studies and Head of US Programmes at the Institute of the Americas, University College London. He also holds an honorary position as Commonwealth Fund Chair of American History in the UCL Department of History.

Reviews

[Elizabeth]

Really dry read