The premise of Transformative Markets is that, if society is to thrive in the future, the markets we use every day must become powerhouses for driving innovative and sustainable goods and services.Using big data analytics, extensive research of trends and best practices in market creation, and insights from a variety of experts across the four sectors of market actors, Transformative Markets provides 10 concrete recommendations for turning the outdated markets of today into thriving, dynamic economic models integral to a better future for all.