Since launching his first business in 2004 when he was just twenty-one, Anthony Morrison s career has expanded exponentially. A self-taught Internet mogul, Morrison devised a one-man business operation while attending college full-time. The success of that venture saved his family s fortunes, and from there Morrison proceeded to devise a systematic approach to entrepreneurial success. He used this approach to develop another eleven companies, all of which have been highly profitable. The Hidden Millionaire tells that story, but there s more, because Anthony Morrison s story isn t merely inspirational; it provides real principles for guiding one s self through the trials and triumphs of entrepreneurial endeavors. Part guide, part autobiography, The Hidden Millionaire provides access not to just one man s story, but also insight into the means by which anyone can be successful as an entrepreneur. Anyone can tell you that you could or should be Morrison tells you how. As thousands of his students will attest, Anthony Morrison doesn t merely lead in theory or even purely by his students leave with their first business operational. Wherever he has traveled, Anthony Morrison has left a trail of success stories in his wake.
A lot of talk, not too much of actual substance. There are entrepreneur books that show you the steps you need to take, how to handle different situations, approach a variety of things. The there are books that talk a lot about what the author has accomplished but is short terms of step-by-step instruction and such. This one falls squarely into the second category. The author has beyond dispute been very successful and employs interesting programs to continue being successful, but this book does not show you how you can replicate his success by following in his footsteps. Rather, it tells you to continue to listen to him, pay him money by buying his programs and those of his affiliates and then you will likely if you work hard and have chosen the right niche, also achieve some level of success. Thankfully, I received the book for free because, in terms of value, it doesn't deliver much.
I truly enjoyed this book and gained several key insights. The main lessons for me were the importance of confidence and the need to be aggressive in pursuing your goals – really going for what you want. I especially admire the author's personal story and hope to have a similar journey to success. Additionally, the parts discussing giving back and explaining what truly meaningful work looks like were probably the highlights of the book.
Morrison tells his life story and a broad overview of how he made money from little on in this book. I found it motivational and inspirational. On the down side, it was too broad and a bit repetitive. It is still a good quick read.
"The best way to earn income in today's world is to reinvest in your own businesses and continue to look for new ideas and new ventures in which to invest money." ~ Anthony Morrison, The Hidden Millionaire, p. 121
Anthony Morrison started businesses when he was very young. He started buying and selling cards and then went on to get in the internet business where he sold car parts. After handing over the online car parts business over to his father he started a seminar business. In the informational commercials he used to launch is seminar businesses, he went on prime time television to market his business, which was against the conventional informational commercial market. He went against the grain and had success after success.
There is much information repeated in his book, so it was getting a bit repetitive after hearing the principal after the 3rd time. His book format follows the traditional "tell them what you are going to tell them, tell them and tell them what you told them."
You will be encouraged to pursue your business dreams, but don't expect fireworks.