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The Hidden Millionaire: Twelve Principles to Uncovering the Entrepreneur in You

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Since launching his first business in 2004 when he was just twenty-one, Anthony Morrison s career has expanded exponentially. A self-taught Internet mogul, Morrison devised a one-man business operation while attending college full-time. The success of that venture saved his family s fortunes, and from there Morrison proceeded to devise a systematic approach to entrepreneurial success. He used this approach to develop another eleven companies, all of which have been highly profitable. The Hidden Millionaire tells that story, but there s more, because Anthony Morrison s story isn t merely inspirational; it provides real principles for guiding one s self through the trials and triumphs of entrepreneurial endeavors. Part guide, part autobiography, The Hidden Millionaire provides access not to just one man s story, but also insight into the means by which anyone can be successful as an entrepreneur. Anyone can tell you that you could or should be Morrison tells you how. As thousands of his students will attest, Anthony Morrison doesn t merely lead in theory or even purely by his students leave with their first business operational. Wherever he has traveled, Anthony Morrison has left a trail of success stories in his wake.

166 pages, Hardcover

First published September 1, 2008

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Anthony Morrison

46 books1 follower

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12 (28%)
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Displaying 1 - 10 of 10 reviews
Profile Image for Carsten Hansen.
Author 162 books35 followers
January 6, 2017
A lot of talk, not too much of actual substance. There are entrepreneur books that show you the steps you need to take, how to handle different situations, approach a variety of things. The there are books that talk a lot about what the author has accomplished but is short terms of step-by-step instruction and such. This one falls squarely into the second category.
The author has beyond dispute been very successful and employs interesting programs to continue being successful, but this book does not show you how you can replicate his success by following in his footsteps. Rather, it tells you to continue to listen to him, pay him money by buying his programs and those of his affiliates and then you will likely if you work hard and have chosen the right niche, also achieve some level of success.
Thankfully, I received the book for free because, in terms of value, it doesn't deliver much.
19 reviews
May 30, 2025
I truly enjoyed this book and gained several key insights. The main lessons for me were the importance of confidence and the need to be aggressive in pursuing your goals – really going for what you want. I especially admire the author's personal story and hope to have a similar journey to success. Additionally, the parts discussing giving back and explaining what truly meaningful work looks like were probably the highlights of the book.
452 reviews1 follower
June 28, 2017
Morrison tells his life story and a broad overview of how he made money from little on in this book. I found it motivational and inspirational. On the down side, it was too broad and a bit repetitive. It is still a good quick read.
Profile Image for Brendan Keene .
27 reviews1 follower
April 24, 2018
Overall, there are inspiring moments and a few takeaways to stay motivated by but this book certainly isn’t something I’d recommend, or re-read.

Very average all around. I’d recommend something else.
11 reviews
May 8, 2019
Not a classic by any means, but it is totally authentic and would resonate for any budding entrepreneur.
Profile Image for Christopher Lewis Kozoriz.
827 reviews272 followers
January 24, 2015
"The best way to earn income in today's world is to reinvest in your own businesses and continue to look for new ideas and new ventures in which to invest money." ~ Anthony Morrison, The Hidden Millionaire, p. 121

Anthony Morrison started businesses when he was very young. He started buying and selling cards and then went on to get in the internet business where he sold car parts. After handing over the online car parts business over to his father he started a seminar business. In the informational commercials he used to launch is seminar businesses, he went on prime time television to market his business, which was against the conventional informational commercial market. He went against the grain and had success after success.

There is much information repeated in his book, so it was getting a bit repetitive after hearing the principal after the 3rd time. His book format follows the traditional "tell them what you are going to tell them, tell them and tell them what you told them."

You will be encouraged to pursue your business dreams, but don't expect fireworks.
Profile Image for Christine Meunier.
Author 67 books51 followers
July 29, 2016
Definitely some great characteristics discussed here. I love that his wealth was built out of enthusiasm and necessity. An interesting read.
1 review1 follower
January 7, 2017
Very good book about the principles of becoming an entrepreneur
Displaying 1 - 10 of 10 reviews

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