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Мотивация для творческих людей

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Эта книга — не только исчерпывающее практическое руководство по мотивации, но и ее источник. Марк Макгиннесс знает все о проблемах талантливых людей. Известный поэт и преуспевающий коуч, он уже 20 лет помогает профессионалам со всего света справляться с творческими кризисами, прокрастинацией и разочарованием, а также строить карьеру и зарабатывать на любимом деле. Его рациональный подход и глубокое понимание психологии творчества делают эту книгу бесценной для каждого, кто готов следовать за своей мечтой.

В книге вас ждут практические рекомендации и вдохновляющие истории: из опыта современных творческих людей, которых консультировал автор, и из жизни великих творцов, включая Стэнли Кубрика, Данте, участников группы The Smiths, Шекспира, и даже из истории японского театра кабуки.

317 pages, Hardcover

First published October 15, 2015

34 people are currently reading
239 people want to read

About the author

Mark McGuinness

12 books30 followers

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5 stars
35 (37%)
4 stars
34 (36%)
3 stars
15 (16%)
2 stars
6 (6%)
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3 (3%)
Displaying 1 - 15 of 15 reviews
Profile Image for Anastasiia Mozghova.
467 reviews684 followers
April 28, 2020
ОЧЕНЬ полезная книга для тех, кто хочет или уже занимается чем-либо творческим, написанная человеком, который уже прошёл этот путь и преодолел множество типичных трудностей.

понравилось количество вопросов, небольших заданий и советов, звучащих максимально адекватно и толково.
Profile Image for Alexandria Blaelock.
Author 107 books35 followers
March 20, 2017
The most important lesson this book offers is that motivation is not one thing, it's not even two things. It's a mix of personal and social, as well as intrinsic and extrinsic. McGuiness offers the model of a pinwheel; once it starts moving, the momentum of one vane (or motivating force) pushes the others and the pinwheel keeps spinning. Different forces will motivate you at diffdrent times, and whatever they are you don't have to feel bad about it - they all serve the purpose of getting your creative work done.
Profile Image for Victoria.
395 reviews77 followers
May 14, 2020
«Мотивация для творческих людей» – это не сборник вдохновляющих цитаточек в стиле «видишь цель – иди к ней», а настоящий учебник и кладезь информации про то, что же вообще такое мотивация, которые многие путают и с вдохновением, и с другими ничего не имеющими общего с ней понятиями. Какие виды мотивации бывают и что с этой всей информацией делать, чтоб твоя жизнь стала проще?

Не хочу заниматься пересказом, поэтому поделюсь моментами, которые зацепили:

– в желании заработать нет ничего плохого. Если ты хочешь, чтобы твой труд (любой – офисный, технический, писательский, даже блогерский) оплачивался – это нормально.
– в стремлении к славе или признанию других людей тоже нет ничего зазорного.
– зачастую люди, чья работа как-то связано с помощью другим людям, чувствуют себя счастливее.
– не нужно соглашаться на работу/проект, если они не соответствуют хотя бы нескольким видам мотивации для вас (подробнее в книге)
– какие есть сигналы тревоги, что пора «валить» с какой-то работы.
– сравнивать себя и свои результаты с другими людьми – нормально и полезно, но только если вы находитесь на одном уровне, иначе такое сравнение может быть губительным для вас

А ещё, благодаря книге, узнала немного больше о собственной внутренней мотивации чем-то заниматься и о том, почему бросала заниматься какими-то хобби в жизни.

В конце также описаны несколько «моделей жизни» для творческого человека, дабы и удовольствие получать, денюжку зарабатывать. Я нашла свою текущую модель и прониклась, насколько всё «совпало».

В книге приведены многие исследования, конкретные примеры из жизни конкретных людей.

В общем, рекомендую!
Profile Image for Mickey.
Author 18 books14 followers
November 5, 2015
Mark's book is clear, concise, and consistent in its message in helping you understand and make use of the various forces that compel us to do anything in life. Whether you write, draw, build things, or sell sugar water, your energy is subject to both your inner world and the external world. And it does it without resorting to cheer-speak or mindless aphorisms.

The pragmatic style builds a detailed case, covering all aspects of motivation. Reading it brings comfort because there are examples of those who have gone before us and struggled, but ultimately broke through to success.

I did not do the exercises proposed, but bookmarked them and will go back to them this weekend when I have a few minutes set aside and my mind ready to work. The exercises make sense. I look forward to doing the work as I believe it will have a lasting effect on how I approach my creative work from now on.

The pin-wheel is a cutesy metaphor, and I like the idea that, once you have caught the wind from various sources of motivation, your wheel will turn, blending the colors into something special.

I received a review copy for free, however I will purchase at one copy for a family member and another for a friend, as I did with Resilience, Mark's other book. If you use your brain for anything more than keeping your eyes from falling back into your head, you will be pleased you've read this book.
Profile Image for Michael Aurelio.
5 reviews1 follower
August 27, 2017
I would definitely recommend this for anyone in, or aspiring to work in a creative field for a living. I can also see a lot of benefit for leaders, or teachers who need to motivate people. Not just creative people.

In a quick, but thoughtful read, Mark lays out a simple framework of motivation consisting of four elements – intrinsic, extrinsic, personal, and social. This is his four part "pinwheel". Then he details out each of the elements providing exercises and food for thought that readers can use to take a temperature of their lives and their ambitions. He closes strongly and outlines some models of how creatives make a living, and encourages the reader to understand where they are now and perhaps where they want to be.
Profile Image for A.M..
Author 7 books57 followers
October 7, 2017
Mark has done a lot. He’s a poet, a writer and he runs courses in creative management. He’s been a psych, a hypnotherapist, and a drug counsellor and he’s done the boring office jobs, too. These days he also offers creative coaching.
https://lateralaction.com/
So he knows what he’s talking about from his own experience, and plus with the experiences of his clients, he’s got a whole lot of other pov’s from all kinds of creative areas.
He talks about: motivation, muses, habit, flow, fear - [Fear disguised as common sense: “I need to earn a living… I don’t have time…”(Kindle Location 1053).]
Challenges, money, fame, opportunity… it’s all here.
His theory is that if you know what inspires motivates and keeps you working well, then you won’t make choices and mistakes that will stall or damage your creative career.
Be prepared to walk away—you are better off looking for something else than saying “yes” to a nightmare project. (Kindle Locations 1709-1710).

For instance: ‘know your why’ is a statement I keep hearing all the time. It comes from Simon Sinek, I think. I did see one of his tedTalks on it once.
One of the case studies that Mark gives is CJ Lyons, the thriller author. She was a paediatric emergency surgeon. Part of the reason she became interested in crime was after an intern friend was murdered. Now she donates to a trust fund that pays education CSI expenses for police.
This is the quote from her website:
*When a book hits the top 20 at either Amazon or BN, I’ll donate $3,000 to charities such as: St. Jude’s Children’s Hospital, Doctors without Borders, Reading is Fundamental, and the American Heart Association.
AND when we drive one of my titles to the USA Today or New York Times bestseller lists, I’ll double the donation!

Isn’t that an interesting motivation? She literally helps to solve crimes and honours her friend.
Mark ended up where he is because he went blind in the last weeks of his three year undergraduate course at Oxford and had to defer. He needed an excellent mark to apply for a PhD. Stress over it sent him blind. His body desperately tried to stop him making what he know considers a mistake. Three sessions of hypnosis ‘cured’ him.
My biggest “failure” turns out to be the key to my future career path, setting me on a road I would never otherwise have considered. (Kindle Locations 2319-2320).

Motivation+habit and you’re on your way.
With the habit locked in place, the voice that screams “It’s a stupid idea, you’ll never finish!” gets quieter. I rarely hear it anymore.(Kindle Location 3484).

I wish…
So if you want to have a genuinely fulfilling and rewarding creative career, you need all four motivations: work that is an authentic expression of your soul (personal), and so exciting you’d do it for free (intrinsic). Except you don’t have to do it for free—you are handsomely rewarded for it, and you are building the kind of reputation that opens doors to more opportunities (extrinsic). You are also surrounded by interesting, charming, kind, and fun people (social). Every day brings the promise of bigger discoveries, greater rewards, new people to meet, and new worlds to explore.
(Kindle Locations 3871-3875).


Some great advice, a whole lot of things to think about, and more than a few pages of homework to do.
It’s worth checking out his website, as he offers a free course for creatives, and he’s recently started a podcast.
4 stars
Profile Image for Kristen Stieffel.
Author 26 books44 followers
December 14, 2017
Fabulous book. In addition to presenting ways to overcome procrastination and resistance, McGuinness offers ways to figure out why we struggle. He looks at multiple motivational factors, and also considers the different types of business model creative professionals may use.

The book is exceptionally well-written in a comfortable style. I highlighted a ton of things in this book, and I know I’ll refer back to it often. Highly recommended for creative professionals who struggle with solving the puzzle—if I love my art so much, why do I delay doing it?
Profile Image for Val Andrews.
Author 18 books9 followers
November 25, 2022
An excellent resource for all creative practitioners! Whether you're a part time creator, or full time, or even running your own empire, this book has a lot of offer. It outlines the different types of motivation, in simple terms, and helps us understand the link between motivation and our personal values. It also explains the importance of finding balance between the different types of motivation and our own peferences (i.e. working in solitude or being "out in the world") There is value in everything, so the balance is super important.
80 reviews
July 8, 2021
Лучше отдельно изучить маркетинг и менеджмент, чем вот так. Практической пользы мало. Но эмоциональное ценообразование понравилось. Такого ещё нигде не видел. Действительно, сложно определить цену за продукт интеллектуальной творческой деятельности. Не в часах же считать или себестоимости :)
Ах да, про мотивацию банально как-то. Неправильное название у книги, она про условия и варианты успеха в креативных индустриях.
Profile Image for Piyusha Vir.
Author 9 books26 followers
November 29, 2018
Found this extremely useful and insightful. A must read for everyone pursuing a creative field as a hobby or career.
Profile Image for Zlata Petrenko.
38 reviews85 followers
October 19, 2020
хорошая книга для всех людей, кто так или иначе связан с творчеством.
36 reviews
May 8, 2022
Видимо я уже довольно много такой литературы, так что ничего интересного в этой книге нет. Только истории из жизни самого автора...
Profile Image for lisakalinina.
3 reviews1 follower
August 19, 2020
полезная очень: описаны все проблемы, с которыми сталкивается творческий человек на своем пути к цели, при этом никаких советов, только теория, которую можно начать применять. и подбадривает, и даёт толчок к действиям. советую точно. в планах — перечитать.
Profile Image for Thomas Lasch.
1 review
November 29, 2015
I was one of those lucky few who got a free review copy of this book directly from Mark McGuinness. There were no strings attached and it was very clear that if I wanted to write a review, it was entirely up to me. Being a creative coach myself it would be almost impossible not to write a positive review of such a wonderful book.

In a nutshell: This is an absolute must-read for any creative mind.

It is a mind-blowing and eye-opening work. Not only does it challenge you to think things through from a very intimate perspective but it also challenges you to find your own creative answers to very specific and detailed topics. It forces you to question deep-held assumptions and discovering what your inner voice has to tell you.

In some strange and yet surprising way it was almost as if this book read me instead of me reading it.

Maybe it was the timing and how this book came into my hands, or maybe it was Mark's authentic writing but it resonated deeply with my creative self. It is a book about self-discovery as well as motivation and it described my situation so accurately that it was even a little scary (in a good way) because it forced me to stretch beyond my comfort zone. It was one of those incredible flow-inducing experiences hard to describe with words. A stream of deep insights and profound questions.

Thanks Mark for sharing this book with me, it came into my hands in perfect timing. Reading it has been an absolute pleasure and a wonderful journey of discoveries.
Profile Image for Jennifer Louden.
Author 31 books242 followers
December 14, 2015
What a helpful, well-researched, level headed book about being a creative. I have it near my desk and will refer to it often.
Displaying 1 - 15 of 15 reviews

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