Changing the Game: Sustainable Market Transformation Strategies to Understand and Tackle the Big and Complex Sustainability Challenges of Our Generation

by Lucas Simons, Andre J. Nijhof

We are at the beginning of the sustainability era. The biggest challenge of our generation is to reach the Sustainable Development Goals. For this we must to be willing to understand and change the root causes that create these challenges in the first place. The system itself needs to change. But how to do that?

This ground-breaking book Changing the Game reveals the missing insights and strategies　to actually achieve systems change. The authors Lucas Simons and Andre Nijhof bring decades of real life and academic experience and state that the most of the sustainability challenges are actually caused by the same system failures, every time. Therefore the way to accelerate and manage systems change is also similar every time. If you know how to look and how to act.　　

The theory of sustainable market transformation and system change is described in a compelling and easy to understand eight steps approach and applied in eight different sectors. The authors, together with respected sector experts, describe the drivers, triggers, dominant thinking in each of these sectors and the needed strategies to move towards higher levels of sustainability.

Warning! Reading this book comes with two important risks. First, the theories and models in this book are powerful and will cause you to never read the newspaper in the same way again as your view on the world will change. Second, if you decide to apply these insights and way of thinking in your area, you will be able to significantly contribute to solving some of the biggest challenges of our generation. You will be a change maker.

This book is highly accessible and engaging, the book is perfect for use by professionals, leaders and students for understanding how to move markets to a more sustainable future.

416 pages, Paperback

Published October 30, 2020

About the author

Lucas Simons is founder and CEO of two companies committed to and leading in sustainable market transformation, NewForesight Consultancy and SCOPEinsight. In 2011 Simons was honored as a Young Global Leader by the World Economic Forum for his commitment and accomplishments in the field of sustainable trade, agriculture and rural development. In 2013 he became the second Dutch Ashoka Fellow ever for his pioneering role as social entrepreneur and change maker. For three consecutive years Simons has been ranked in the top 100 of most influential Dutch persons in Sustainable Development.

Reviews

[Olivier Van Duuren · Rating 5 out of 5]

Voor mij is dit een eye-opener geweest. Als je een game-changer / change-maker wil zijn tbv duurzaamheid dan is dit je boek. Goed onderbouwd, goed gestructureerd en makkelijk te volgen. Enige wat me opviel was dat er wat typfouten hier en daar in stonden.
Aanrader voor iedereen die werk maakt van duurzaamheid!

[Kim · Rating 4 out of 5]

Very insightful - confronting at times but a much needed discussion on the systems in place hindering acceleration of sustainability in different industries. The system loops are also a very helpful model to analyse other industries and to understand how mechanism interact.

[David Bronz · Rating 4 out of 5]

Este libro presenta un marco conceptual para la transformación de mercados hacía la sostenibilidad. El concepto me parece sumamente útil para poder entender la evolución de las transiciones ecológicas y sociales, explicando de manera muy detallada que está mal y que debe de hacer los distintos actores.

Además, cuenta con 8 ejemplos muy bien detallados de mercados en transición, aplicando el marco que sugiere y demostrando su aplicabilidad.

El único problema es que los autores hacen afirmaciones demasiado grandiosas al respecto de la universalidad para solucionar los problemas de mercados insostenibles.