Product Launch: A Powerful Go-to-Market Strategy for Silicon Valley

by Dekker Fraser, Spencer Grover, Chad Jacobs (Narrator)

“Going to market is just the process of convincing people that your new way is better than the status quo.”

In 3,2,1…product launch, authors Dekker Fraser and Spencer Grover offer marketing professionals and entrepreneurs proven and cutting-edge guidance for launching new products and getting ready to go-to-market, employing the latest marketing tactics emerging from Silicon Valley and foundational thinking from the Kellogg School of Management. 

In their 17 years of hand-on success launching tech products and organizing digital product launches for well-known companies like Sony and the Google-backed Rocket Lawyer, the authors learned valuable real-time lessons that have been incorporated into their game-changing go-to-market strategy.

In this powerful product launch blueprint, you will learn:

The 7 Key Pillars of any successful go-to-market strategy, including target audience identification, developing value proposition models, building a product launch team, messaging and copywriting, demand generation, marketing mix and product pricing. The 5 Cs of target market composition Powerful tools for customer segmentation marketing and targeting How to determine potential demand with market sizing Social media marketing, including Facebook marketing, Instagram marketing and Twitter Marketing How to generate the maximum demand for your product launch Proven methods for determining your optimum product price Common product launch problems and how to address them

Do you want to get your new product in front of millions of buyers? Stop the search today and order the go-to-market blueprint that you need to succeed today.

RUNNING TIME ⇒ 3hrs. and 48mins.

©2019 1204869 B.C. Ltd (P)2020 1204869 B.C. Ltd

Genres: Business

Audible Audio

First published November 19, 2019

Reviews

[Juan Jacobo Bernal · Rating 4 out of 5]

I power-read this one because of a work assignment. It is a densely-packed tome, I took many notes—specially regarding web-tools that the authors recommend. It is definitely addressed to the SaaS community, but provided excellent general advice. I specially appreciated the customer segmentation advice.