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Good Company: How to Build a Business without Losing Your Values
'What a joy! Inspiring and powerful.' -- Ruby Wax
In a highly competitive world, many think business success means being ruthless: maximising short-term return for shareholders, cutting overheads, crushing competition, and expanding at an exponential pace. Nothing says this more than Silicon Valley with its macho mantras like 'Move fast and break things' (Facebook) or 'We're a team not a family' (Netflix). But this model is looking increasingly flawed.
What if there were another more compassionate way? Julietta Dexter believes there is. In this powerful and hopeful book, the award-winning CEO of The Communications Store explains how she built one of the world's most respected PR & communications companies without compromising her morals and without screwing over her staff or her clients. Highlighting a new paradigm for business, she explains why profit should be just one consideration among several, and why honesty, reliability and diversity are the best foundations for long-term success.
In a highly competitive world, many think business success means being ruthless: maximising short-term return for shareholders, cutting overheads, crushing competition, and expanding at an exponential pace. Nothing says this more than Silicon Valley with its macho mantras like 'Move fast and break things' (Facebook) or 'We're a team not a family' (Netflix). But this model is looking increasingly flawed.
What if there were another more compassionate way? Julietta Dexter believes there is. In this powerful and hopeful book, the award-winning CEO of The Communications Store explains how she built one of the world's most respected PR & communications companies without compromising her morals and without screwing over her staff or her clients. Highlighting a new paradigm for business, she explains why profit should be just one consideration among several, and why honesty, reliability and diversity are the best foundations for long-term success.
- GenresBusiness
272 pages, Hardcover
Published April 2, 2020
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June 7, 2020
I really enjoyed this book. Easy to read yet full of interesting case studies and educational business tips. I would recommend to anyone, even if you aren't looking to 'build a business', as it really shines a light on how it's possible to work for a company that is not only financially successful, but also kind and inherently 'good'. Julietta is honest and frank throughout about how she founded and successfully runs The Communications Store, and the book serves as being a really encouraging and optimistic read which I enjoyed as someone at the beginning of her career. I'd be interested to hear from someone who works for her, and if the values communicated in the book are true to their experience. If so, that is fantastic as the book is a great advertisement for TCS, which I'm sure was the intention. I finished the book holding employers and business owners to higher standards, and with a new role model in the author. Thoroughly enjoyed- thank you for sharing Julietta!
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