There's a reason two-thirds of organizational change initiatives are unsuccessful and an estimated $2 trillion is wasted on change each change efforts are largely one-dimensional. Now, Change (the) Management brings a second dimension to the conversation. In addition to setting rational goals, leaders also must become deeply involved in the change process--not outsourcing it to others. They must pull their people through the change, reaching them on an emotional level rather than pushing change on their people transactionally. With well-told stories that illustrate the need for this fundamentally new way of thinking, this book finally speaks straight to leaders to help them re-think how to manage change...and even how to lead every day. Instead of drawing on the work of outside observers, Change (the) Management draws on the author's decades of experience in-seat as a change champion and senior executive at well-known companies as well as decades of research on the subject of organizational change. Change (the) Management is now a textbook--required reading for MBA candidates--and it's a must-read for anyone leading a change effort.
It’s easy to dismiss the human side of change initiatives, or to assume that you can dictate change as a leader. Al Comeaux shares stories of successful and unsuccessful change efforts in a wide array of industries to illustrate what it really takes to successfully lead transformative change - starting with leaving behind some old-school thinking getting in your way.
Practical examples and stories to help leaders think through how they need to PULL the change in their organization, and not push, trying to implement a "change by decree"
I have been involved as a change leader in many organizations. This book is credible and practical in a storytelling approach in describing what happens during organization change. Solid and important core lessons.