Dieter Rams: Ten Principles for Good Design

by Cees W. de Jong (Editor), Klaus Klemp (Contributor), Erik Mattie (Contributor)

New in paperback, this book presents Dieter Rams' aesthetic philosophy through highlights from a forty-year career designing iconic consumer products that enhance our daily lives.

For decades, anyone who cared about product design looked to the Braun label when choosing their appliances, radios, and other consumer items. Dieter Rams, the guiding force behind the Braun look, breaks down his design principles and processes in this elegant new paperback edition. Enumerating each of his ten principles such as "good design is innovative"; "good design is aesthetic"; "good design is useful", etc., this bestselling book presents one hundred items that embody these guidelines. Taken together, the images and texts offer the most comprehensive overview of Dieter Rams' work to date and will serve as both a reference and an inspiration for anyone interested in how and why good design matters.

Genres: Design, Art, Nonfiction, Technology, Architecture

416 pages, Paperback

Published February 23, 2021

About the author

Cees W. de Jong is a designer and publisher based in Naarden, the Netherlands. He has published numerous books on design, architecture, art and graphic design, and is now working as a design/publishing consultant and author.

Reviews

[Mert Topcu · Rating 5 out of 5]

A great book with lot of product illustrations from D. Rams and BrAun, capturing his famous 10 principles and history of the team around Rams in BrAun.

I want to buy "Radio RT 20" :)
btw, it's available at eBay for $900.

[Reader · Rating 1 out of 5]

More like a photo book than details book. If you expect the knowledge about the design here are not much pages about the knowledge. More than 70-80 percent of paper are photo of products. The knowledge of this book you can just Google "Dieter Rams: Ten Principles for Good Design" and many pages will conclude that for you, that is really all about knowledge in this book.

[Hitesh · Rating 1 out of 5]

Ramsey's Principles are great! but i wasn't able to see any use for this book...just a bunch of pictures & illustrations

[Juan Idiazabal · Rating 5 out of 5]

Mucho que aprender en tan sencillas explicaciones. Excelente manifiesto sobre el diseño.

[Aino · Rating 5 out of 5]

What has corporatized minimalism done? Rams is rolling in his grave.