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The Moonshot Guidebook: A Launchpad to Your Higher Purpose
BIGGBY® COFFEE exists to support you in building a life you love!
At BIGGBY COFFEE, we believe that knowing who you want to be is a foundational component to building a life you love. The Moonshot Guidebook—initially a visioning tool for BIGGBY Home Office employees—will help you to refine a vision for your life by helping you to establish your Moonshot!
What's a Moonshot?
It's a concise statement of what you want your life to build toward, whether that's a world-shaking accomplishment or getting to the point where you're living your perfect day every day! You will also develop your Lunar Landscape—a detailed vision of what life will look like once you have accomplished your Moonshot, helping to make your Moonshot that much more real in your mind.
The Moonshot Guidebook provides a step-by-step plan to launch your goals:
• Answer questions about different areas of life to help you build a detailed vision
• Write out the first of many iterations of your Moonshot and Lunar Landscape
• Create a Flight Plan to leverage your strengths and go to work on your weaknesses
• Climb to the Stars: create a plan to achieve your Moonshot
• Use the Weekly Mission Sheets to accomplish short-term goals that connect directly to your Moonshot
• Review what you've accomplished every four months to further refine your vision
The Guidebook also provides examples of others' work to help you get there, along with advice in case you get stuck.
Take control of your future today!
At BIGGBY COFFEE, we believe that knowing who you want to be is a foundational component to building a life you love. The Moonshot Guidebook—initially a visioning tool for BIGGBY Home Office employees—will help you to refine a vision for your life by helping you to establish your Moonshot!
What's a Moonshot?
It's a concise statement of what you want your life to build toward, whether that's a world-shaking accomplishment or getting to the point where you're living your perfect day every day! You will also develop your Lunar Landscape—a detailed vision of what life will look like once you have accomplished your Moonshot, helping to make your Moonshot that much more real in your mind.
The Moonshot Guidebook provides a step-by-step plan to launch your goals:
• Answer questions about different areas of life to help you build a detailed vision
• Write out the first of many iterations of your Moonshot and Lunar Landscape
• Create a Flight Plan to leverage your strengths and go to work on your weaknesses
• Climb to the Stars: create a plan to achieve your Moonshot
• Use the Weekly Mission Sheets to accomplish short-term goals that connect directly to your Moonshot
• Review what you've accomplished every four months to further refine your vision
The Guidebook also provides examples of others' work to help you get there, along with advice in case you get stuck.
Take control of your future today!
116 pages, Paperback
Published April 1, 2020
8 people want to read
About the author
Michael J. McFall
3 books16 followersMike McFall is the NextGen-CEO. He doesn’t have a yacht or a podcast, or an MBA. He is, however, the founder of Global Orange Development and the Co-Founder/Co-CEO of Biggby Coffee, a fast-growing $100-million-dollar coffee franchise with 250+ locations across the Midwest.
Now, Mike is writing a series of four books about starting and growing a business. The title of the first book in that series — Grind — is a fittingly workmanlike pun that encompasses both his caffeinated commerce and his diligent, level-headed approach to building a business.
Now, Mike is writing a series of four books about starting and growing a business. The title of the first book in that series — Grind — is a fittingly workmanlike pun that encompasses both his caffeinated commerce and his diligent, level-headed approach to building a business.
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