Be the Go-To: How to Own Your Competitive Market, Charge More, and Have Customers Love You For It

by Theresa M. Lina

Are customers failing to see what sets your brand apart, pushing your prices (and margins) down? Healthy prices and profits are a company’s lifeblood, critical for funding current operations and future growth. Yet too many businesses look alike and are then forced to compete on price alone. Instead, they should aim for clear, sustainable differentiation, owning the market as the enduring Go-To brand.

Theresa M. Līna will help you escape the commodity trap.

In Be the Go-To , Theresa reveals a groundbreaking, step-by-step approach called the Apollo Method for Market Dominance. It’s a detailed, pragmatic recipe for becoming your market’s Go-To brand, brought to life through fascinating, behind-the-scenes stories from the Apollo Space Program, Tesla, Disney, Apple, Lego, Salesforce, Amazon, REI, and more.

Use her four pillars of sustainable differentiation to call your own moonshots and dominate markets for highly profitable growth. If you want to drive game-changing solutions into your markets and deliver results that have customers flocking to you, this entertaining and well-researched strategy playbook will help you develop your own plan for becoming the Go-To!

Genres: Business

380 pages, Paperback

Published May 21, 2020

Reviews

[Caroline Duffy · Rating 3 out of 5]

I waver between a 3 and 4 on this book, which definitely offers solid ideas on creating a sought-after brand. Lots of the tips will be easily recognized by veteran marketers, but entrepreneurs will find it very valuable as they work to stand out from the crowd. Lina weaves in some interesting stories about famous companies and how they established "Go-To" status.

[Alex Morgan · Rating 5 out of 5]

Informative and steps to implement

If any book gave you details and steps to success this is it. It tells you why, what and how to do it and it's now up to the reader to implement. Thank you for sharing the success stories letting everyone know what is possible.

[Omar El-Mohri · Rating 3 out of 5]

The book has many guidance and advice to build and succeed running a business, but always in the standard way claiming that coping a successful method will make you successful. But history showed us the opposite, big success is never similar to another.

[Robert Green · Rating 5 out of 5]

Insights for new entrepreneurs

This book gave me clarity on what to do to get my message on point and out there to people. I liked the structure and resources provided.

[Samir Ghosh · Rating 5 out of 5]

I have 30+ years in enterprise sales and marketing. Theresa provides many nuggets of gold in her book. Non and marketers alike can benefit from her experience and methodology.

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