The Revenue Marketing Book : How to build a predictable and repeatable revenue marketing engine that works

by Yaagneshwaran Ganesh

It doesn't matter how sophisticated your martech stack is, what your marketing budget is or how many people you have in your marketing organization. You must know what is contributing to revenue (directly or indirectly), what is working and what needs to be done away with. The Revenue Marketing Book provides you with ideas, direction and a framework to map your marketing activities and channels to a revenue outcome. Make an impact. Build a predictable recurring revenue engine.

106 pages, Kindle Edition

Published May 9, 2020