Are you a Simplifier or a Multiplier? Every great entrepreneur is primarily one or the other, and identifying which you are adds deeper insight and meaning to the way you instinctively create value. Once you know who you are, you can find the perfect your opposite. Simplifier-Multiplier collaborations lead to unprecedented breakthroughs and results, and give you the freedom to focus exclusively on what you do best.
Librarian Note: There is more than one author by this name in the Goodreads database.
Dan has over 35 years’ experience as a highly regarded speaker, consultant, strategic planner, and coach to entrepreneurial individuals and groups.
He is author of over 40 publications, including The Wall Street Journal Bestseller: Who Not How, The Great Crossover, The 21st Century Agent, Creative Destruction, and How The Best Get Better®. He is co-author of The Laws of Lifetime Growth and The Advisor Century.
Dan is married to Babs Smith, his partner in business and in life. They jointly own and operate The Strategic Coach Inc., with offices in Toronto, Chicago, and the U.K. New workshops are also being held in Los Angeles and Vancouver. Dan and Babs reside in Toronto.
Dan Sullivan does a superb job of separating the two categories of entrepreneurs. Most entrepreneurs, when they start their company, find themselves doing everything, generally, there is no way around that. However, as the company develops, you need to take the time to find out if your strengths is to take a topic, subject, thing and simplify it, or are you the type of person that knows how to market and network to have that topic, subject, or thing and expand it, hence you are a multiplier. The great and successful entrepreneurs figure this out as early as possible and focus on this strength. Take the time to figure this out; your business can grow exponentially and faster than ever.
This book is about a useful mental model. The world is complex Simplifiers add value by making some aspect of the complexity in the world more simple. This adds value Multipliers teach other people how to take advantage of this simplicity. They add value You should focus on being to be a Simplifier or a Multiplier. Not both.