The Internet is noisy. Attention spans are dwindling. It's more important now than ever to have a message that stands out in a competitive marketplace.
As a business owner, speaker, entrepreneur, or head of a nonprofit, you’ve been told you need to find “an idea worth spreading” in order to get your message out there and grow your business. Ideas need to do more than spread to have a positive impact on your business and the lives of others. Now, Michelle Mazur, Ph.D., CEO of Communication Rebel and author of Speak Up for Your Business and Speak for Impact, offers a surprising You already have a one-of-a-kind idea inside of you that will not only spread like wildfire but will also change minds, incite action, and leave a legacy you can be proud of. You just need help excavating it, shaping it, and launching it into the world. And in the newly revised and expanded edition of The 3 Word Rebellion , Dr. Mazur shows you, step-by-step, precisely how to do just that. Drawing upon more than 25 years of both research and real-world experience, she explains a simple approach to creating not only a message that works to grow your business 24/7 but a movement that’s bigger than your business and takes on a life of its own. Maybe you didn't start a business to create a movement. Maybe you just want to help people. In today’s world, though, the only way to help people is to be heard - to have your ideas touch their hearts, stir their feet to action, and prompt them to become “messengers of the message.” Inside this highly interactive book, you’ll discover powerful strategies And much more. Filled with practical exercises, easy-to-implement promotional ideas, and real-life examples from both big brands and small businesses, The 3 Word Rebellion provides the precise framework you need to define and craft an empowering message that calls in the right people, helps grow your business, and spreads throughout the world.