The Employer Brand Handbook: Volume 1: The Real World Guide to Working With Recruiters

by James Ellis

This book is so good at turning your skeptical recruiters into employer brand champions, it almost feels like cheating. Your Employer Brand Depends on Your Recruiters, So Get The Most Out Of Them One part of employer branding is positioning, value proposition, target segmentation and messaging, etc. But another part is very very working with marketing teams, developing metrics, social media planning, etc. In this book, we go deep on how to work with building relationships, developing projects they value, how to service them so that they help you. The handbook which walks you step-by-step through the projects you need to build great relationships with recruiters and train them how to support your brand. This book includes checklists, examples and emails you can copy and paste immediately to turn your recruiters onto advocates and fans. All the things that I learned and built over the last five years as both an in-house employer brand owner, and as a consultant to companies large and small. Get the know how and the edge in leveraging recruiters.

127 pages, Kindle Edition

Published May 11, 2020

About the author

Before falling in love with the art and craft of employer branding, James Ellis was a digital marketer with 15 years of experience learning how audiences think and behave online. He has taken those skills and become one of employer brand’s leading voices, developing and activating dozens of brands of every size.

In his career, James has developed and activated dozens of brands from companies of every size and shape like Target, Liberty Mutual, Tradeshift, Cloud Software Group, Gearset, CNH Industrial, Enova, and many others. As an in-house practitioner, he has built brands for Roku, Recursion Pharmaceuticals, and Groupon.

He has been referred to as both “the Alton Brown of employer brand” and “the Jim Cramer of employer brand.”

His mission is to create a million employer brand thinkers, which is why he created Employer Brand Labs. He is an employer brand and talent strategy thinker, author, keynote speaker, practitioner, and podcaster with a wealth of experience across multiple industries. James’ achievements include authoring what’s been called the bible of employer branding, managing the number one employer brand newsletter in the world, and helping companies globally establish and develop their ability to hire talent.

He lives in Chicago with his wife and daughter. And yes, he would love another cup of coffee, thank you.

Employer Brand Labs http://employerbrandlabs.com

Employer Brand Headlines Newsletter: http://employerbrandheadlines.com

Reviews

[Viorela Marcu · Rating 3 out of 5]

If you are at the beginning of your journey in Employer Branding and need to partner up with Recruiters or look for projects where you can have an impact, this short book will be able to guide you. I found some interesting ideas in it, although most of it wasn't new to me, given my context. I liked the fact that it is written with a 'no budget' approach to things. It will help you if you're part of a small company, with no (or low) budget and processes that are still to be improved.

[Jesse Ofner · Rating 5 out of 5]

This book lays down a great foundation around employer brand. All the key areas to understand for getting started. As someone who has been in talent tech and recruitment marketing for over 15 years I can say that reading this book will help you get your companies brand on solid foundation if you read and implement the plan Ellis lays out here.