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Brand Bewitchery: How to Wield the Story Cycle System to Craft Spellbinding Stories for Your Brand
Brand Bewitchery is for leaders of purpose-driven brands who seek a proven system to clarify their brand story, amplify their impact and simplify their life. The book guides readers through the Story Cycle System™ to craft their overarching brand narrative, a process that has grown business by as much as 600 percent.
But how you tell your story is critical to success. Brand Bewitchery also includes two dynamic story structures. Readers will learn the And, But & Therefore foundational narrative framework to focus all of their messaging for more compelling communications. Plus, they will apply the Five Primal Elements of a short story to create a big impact.
Brand Bewitchery features 12 precise story individual and team-building exercises that help the brand creator find, craft and tell true stories that sell. These real-life stories not only support their new brand narrative crafted within these pages but ensure their content hacks through the noise to hook the hearts of their customers.
When finished with this guide book, readers will have revealed their most powerful stories for their personal brand to grow their influence and their business brand to generate a measurable increase in sales while increasing the productivity of their people and enhancing lives in the communities they serve.
The storytelling structures in Brand Bewitchery, tested over more than a decade through hundreds of businesses and the thousands of people, simply help leaders excel through the stories they tell.
But how you tell your story is critical to success. Brand Bewitchery also includes two dynamic story structures. Readers will learn the And, But & Therefore foundational narrative framework to focus all of their messaging for more compelling communications. Plus, they will apply the Five Primal Elements of a short story to create a big impact.
Brand Bewitchery features 12 precise story individual and team-building exercises that help the brand creator find, craft and tell true stories that sell. These real-life stories not only support their new brand narrative crafted within these pages but ensure their content hacks through the noise to hook the hearts of their customers.
When finished with this guide book, readers will have revealed their most powerful stories for their personal brand to grow their influence and their business brand to generate a measurable increase in sales while increasing the productivity of their people and enhancing lives in the communities they serve.
The storytelling structures in Brand Bewitchery, tested over more than a decade through hundreds of businesses and the thousands of people, simply help leaders excel through the stories they tell.
- GenresBusiness
376 pages, Kindle Edition
Published June 1, 2020
28 people are currently reading
58 people want to read
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Displaying 1 - 3 of 3 reviews
April 21, 2021
Great idea behind this, but sadly, not an enjoyable read. Disappointing really, as wanted to like this, being very interested in storytelling and marketing books.
The author quotes Joseph Campbell, Hollywood movies, Cialdini and Kahnemann as his inspirations up front, which got me really excited. But, it's mostly a mashed up version of Campbell, and Christopher Vogler with a load of unfiltered and poorly articulated marketing buzzwords and jargon.
That could still have been OK, but there were lots of parts of this book that had me rolling my eyes, and it was a real slog to finish.
For example ...
Repetitive - each chapter starts by recapping the previous chapters, and finished by telling you about all the future chapters. So, the actual content for each chapter is wedged into the middle, so the book feels really padded out.
Long-winded - full of long rambling paragraphs that feel unedited, and full of buzzwords. Lacked real sharpness and clarity in the writing. Wish he'd also read one of the writing gurus (Zinser, King, Roy Peter Clarke) for some writing tips.
Self-focussed - Full of repeated plugs for the author's business - like reading a sales brochure, masquerading as a helpful book. And full of stories that talk about the author and how many workshops and events he's presented at.
No critical thinking - There's some good ideas here, but kinda feels like he's collated every idea he's heard and thrown them at the wall to see what sticks. There's lots of references to areas that nobody really uses any more (Maslow for example) and not a lot of real data / science either. Most stories seems to be "Company X" was struggling, I came in and got them into storytelling, 3 years later, they've smashed their goals. (sorry, if that's a spoiler, but that's pretty much the format of every case study in the book).
If only a good editor had got his hands on this book. They'd have cut it down by half, and I could easily have doubled my score for a book that was much more focussed and sharply written.
Not a total disaster, but below average of books I've read recently.
The author quotes Joseph Campbell, Hollywood movies, Cialdini and Kahnemann as his inspirations up front, which got me really excited. But, it's mostly a mashed up version of Campbell, and Christopher Vogler with a load of unfiltered and poorly articulated marketing buzzwords and jargon.
That could still have been OK, but there were lots of parts of this book that had me rolling my eyes, and it was a real slog to finish.
For example ...
Repetitive - each chapter starts by recapping the previous chapters, and finished by telling you about all the future chapters. So, the actual content for each chapter is wedged into the middle, so the book feels really padded out.
Long-winded - full of long rambling paragraphs that feel unedited, and full of buzzwords. Lacked real sharpness and clarity in the writing. Wish he'd also read one of the writing gurus (Zinser, King, Roy Peter Clarke) for some writing tips.
Self-focussed - Full of repeated plugs for the author's business - like reading a sales brochure, masquerading as a helpful book. And full of stories that talk about the author and how many workshops and events he's presented at.
No critical thinking - There's some good ideas here, but kinda feels like he's collated every idea he's heard and thrown them at the wall to see what sticks. There's lots of references to areas that nobody really uses any more (Maslow for example) and not a lot of real data / science either. Most stories seems to be "Company X" was struggling, I came in and got them into storytelling, 3 years later, they've smashed their goals. (sorry, if that's a spoiler, but that's pretty much the format of every case study in the book).
If only a good editor had got his hands on this book. They'd have cut it down by half, and I could easily have doubled my score for a book that was much more focussed and sharply written.
Not a total disaster, but below average of books I've read recently.
March 26, 2021
Very solid book on brand storytelling that will be especially helpful for small businesses and entrepreneurs. Howell uses the elements of the Hero's Journey made famous by Joseph Campbell and applies them to the discipline of marketing with useful exercises and frameworks. This is actually a good companion to anyone working on positioning a brand or product.
October 30, 2020
Useful and enjoyable branding book.
This book serves as a guide not just to business storytelling but also branding activities like positioning and being purpose-driven. The case studies also helped me to understand the concepts well. I highly recommend it.
This book serves as a guide not just to business storytelling but also branding activities like positioning and being purpose-driven. The case studies also helped me to understand the concepts well. I highly recommend it.
Displaying 1 - 3 of 3 reviews