What Do We Do Now?: A product manager's guide to strategy in the time of crisis

by Randy Silver

Product strategy is based on an analysis of the market, customer personas, and a series of bets on how to win in that space. When the market shifts, you need to be ready to adjust everything that your strategy is based on. In WHAT DO WE DO NOW?, Randy Silver (Coach, Consultant & co-host of The Product Experience podcast) guides you through the questions you need to be asking and the conversations you need to ensure that you and your teams are working on the right things, right now.

Kindle Edition

Published May 18, 2020

About the author

A recovering music journalist and editor, Randy has been working as an interactive producer and product manager across the US and UK for nearly 20 years. After launching Amazon’s music stores in the US and UK, Randy has worked with museums and arts groups, online education, media and entertainment, retail and financial services. He’s held Head of Product roles at HSBC and Sainsbury’s, where he also directed their 100+-person product community. His book, What Do We Do Now? A Product Manager’s Guide to Strategy in the Time of COVID-19 is available now, with all profits going to COVID-19 relief efforts.

Reviews

[Anne · Rating 5 out of 5]

Time very well spent reading this short gem of a book. There is no padding here. Well written practical advice on how to navigate these interesting times .The Pandemic Product Bible

[Christoph · Rating 4 out of 5]

Very quick and easy read. Good summary for everybody who already knows how to do modern product discovery & delivery, with a focus on this special pandemic situation. For everybody else probably a good glimpse on how to do product management.