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PUKE & RALLY: It's not about the Setback, It's about the Comeback
We all have puked. No one can avoid it. Whether you’re an entrepreneur, coach, executive, or full-time mom or dad, you’ll face setbacks. Everyone that has reached a level of success and significance has messed up and failed. There will be turmoil, hardships, and extreme adversity. It is just when rather than if you’ll encounter them. Despite our mistakes, pain, and even being told that we are not good enough we can still rally! It’s not about the setback, it’s about the comeback! In this book you’ll • Why just one mistake derails the best plans, but you’ll rally if you can overcome this error. • Being told or shown that you’re not good enough is actually the key to success. • Why more people die coming down Mount Everest than climbing up. • That the process is more important than the product. • The greatest mental skill that you’ll need to comeback. • The most powerful lightning strikes are from out of the blue.
162 pages, Kindle Edition
Published May 31, 2020
39 people are currently reading
74 people want to read
About the author
Rob Bell
8 books28 followers• Dr. Rob Bell is a noted sport psychology coach, author, and speaker. He has spoken to the NFL, PGA, Marriott, and Walgreens, and has written 8 books on Mental Toughness.
• Rob has worked with 3 different winners on the PGA Tour and has served as the mental coach for University of Notre Dame, Indy Eleven, an Indy 500 champion, an Olympic Silver medalist, a grand slam tennis champion, and the USTA National Champion.
• Dr. Bell has caddied over 20+ events on the PGA & LPGA Tours. He’s an ironman, completed several ultra marathons and a 100-mile trail run.
• He hosts the Mental Toughness Podcast With Dr. Rob Bell and interviews experts on mental heath, mental toughness, and their Hinge moments.
• A fomer university professor Dr. Bell has published over a dozen journal articles and has been featured on ESPN, The Golf Channel, Runner’s World, NY Times and Stack Magazine.
• He is a graduate from of University of Tennessee, Temple University, & Shepherd University. Join on instagram @drrobbell or drrobbell.com
• Rob has worked with 3 different winners on the PGA Tour and has served as the mental coach for University of Notre Dame, Indy Eleven, an Indy 500 champion, an Olympic Silver medalist, a grand slam tennis champion, and the USTA National Champion.
• Dr. Bell has caddied over 20+ events on the PGA & LPGA Tours. He’s an ironman, completed several ultra marathons and a 100-mile trail run.
• He hosts the Mental Toughness Podcast With Dr. Rob Bell and interviews experts on mental heath, mental toughness, and their Hinge moments.
• A fomer university professor Dr. Bell has published over a dozen journal articles and has been featured on ESPN, The Golf Channel, Runner’s World, NY Times and Stack Magazine.
• He is a graduate from of University of Tennessee, Temple University, & Shepherd University. Join on instagram @drrobbell or drrobbell.com
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Displaying 1 - 9 of 9 reviews
August 5, 2020
“There is no reward for playing it safe in life.”
-Dr. Rob Bell
This book made me seriously evaluate where I am in my journey.
What I learned is that in my present state I had puked, and at this moment had been content with living in the setback. By writing this book Dr. Rob Bell has acted as a lightning rod, igniting a fire that is part of my rally (comeback).
We all puke and so it is ok. What is not ok is staying in the setback and accepting it as reality. Dr. Rob takes his reader through the journey of others whom have at some time puked in their journey only to see their Hinge moment become the catalyst for their rally.
Well done sir! Well done.
-Dr. Rob Bell
This book made me seriously evaluate where I am in my journey.
What I learned is that in my present state I had puked, and at this moment had been content with living in the setback. By writing this book Dr. Rob Bell has acted as a lightning rod, igniting a fire that is part of my rally (comeback).
We all puke and so it is ok. What is not ok is staying in the setback and accepting it as reality. Dr. Rob takes his reader through the journey of others whom have at some time puked in their journey only to see their Hinge moment become the catalyst for their rally.
Well done sir! Well done.
August 15, 2020
Good Read...
Quick read, relevant stories to bring home the points of the book. I would recommend the book for those who think it’s about the end goal and not the process...
Quick read, relevant stories to bring home the points of the book. I would recommend the book for those who think it’s about the end goal and not the process...
October 27, 2020
This book will motivate even the least motivated individual. Dr Rob plays off raw human emotions and describes the struggles we all face.
It's a fabulous read!
It's a fabulous read!
June 16, 2024
This was a pretty decent book.
Going through a setback now in my own life so reading how people have “puked & rallied” and focused on the journey rather than the destination helps.
It was an easy read that flowed and wasn’t choppy. I liked the examples that were given & how some people went about their business.
One correction that needs to be made is, Tom Brady wasn’t the last pick in the draft.
Going through a setback now in my own life so reading how people have “puked & rallied” and focused on the journey rather than the destination helps.
It was an easy read that flowed and wasn’t choppy. I liked the examples that were given & how some people went about their business.
One correction that needs to be made is, Tom Brady wasn’t the last pick in the draft.
June 7, 2022
Super smooth read that gives the reader different perspectives when looking at certain scenarios in life. The book does a great job tying in personal experiences from well know individuals that make these topic even more relatable. After finishing this read you will come away with a different few on setbacks that you encounter in your life.
July 6, 2023
Thanks everyone for reading PUKE & RALLY! Means a lot to pour into a book and have you enjoy it. Remember, it's NOT about the setback, it's about the comeback!!
April 6, 2026
I'll be transparent—Dr. Rob Bell is my brother-in-law. But I would recommend this book regardless of that connection, because it genuinely met me in a moment when I needed it.
I came to Puke & Rally during one of the harder chapters of my life. I was in the middle of significant personal upheaval—rebuilding, questioning, trying to figure out what came next. The title alone made me laugh out loud, which is sometimes exactly what you need before you can receive a serious message.
What Dr. Rob does brilliantly in this book is reframe failure not as something to avoid or be ashamed of but as an inevitable and necessary part of any meaningful journey. Everyone pukes. The question he keeps returning to is simply—will you rally?
What struck me most was his insistence that the process is more important than the product. For someone who had been measuring herself almost entirely by outcomes—by whether she had gotten it right, made the right choices, avoided the wrong ones—this was a quietly revolutionary idea. The setback isn't the end of the story. It is often the beginning of the most important part of it.
As someone who writes about generational trauma and the nervous system, I see deep connections between his work and mine. Healing from inherited patterns is itself an act of puking and rallying. You see something clearly—maybe for the first time—and it is painful. And then you rally. Not perfectly. Not all at once. But deliberately.
The book is fast, accessible, and filled with compelling real-world stories of people who faced enormous setbacks and found their way back. It doesn't preach. It doesn't shame. It simply points toward what is possible when you refuse to stay down.
If you are in the middle of a hard chapter right now—personally, professionally, or somewhere in between—this book will remind you that the comeback is always available to you.
It's not about the setback. It's about the comeback.
I came to Puke & Rally during one of the harder chapters of my life. I was in the middle of significant personal upheaval—rebuilding, questioning, trying to figure out what came next. The title alone made me laugh out loud, which is sometimes exactly what you need before you can receive a serious message.
What Dr. Rob does brilliantly in this book is reframe failure not as something to avoid or be ashamed of but as an inevitable and necessary part of any meaningful journey. Everyone pukes. The question he keeps returning to is simply—will you rally?
What struck me most was his insistence that the process is more important than the product. For someone who had been measuring herself almost entirely by outcomes—by whether she had gotten it right, made the right choices, avoided the wrong ones—this was a quietly revolutionary idea. The setback isn't the end of the story. It is often the beginning of the most important part of it.
As someone who writes about generational trauma and the nervous system, I see deep connections between his work and mine. Healing from inherited patterns is itself an act of puking and rallying. You see something clearly—maybe for the first time—and it is painful. And then you rally. Not perfectly. Not all at once. But deliberately.
The book is fast, accessible, and filled with compelling real-world stories of people who faced enormous setbacks and found their way back. It doesn't preach. It doesn't shame. It simply points toward what is possible when you refuse to stay down.
If you are in the middle of a hard chapter right now—personally, professionally, or somewhere in between—this book will remind you that the comeback is always available to you.
It's not about the setback. It's about the comeback.
November 6, 2021
This book is about recovering from failure … which literally means at time you have to rally after you puke. I expected a practical guide on how to remain mentally strong after the going gets tough. I was hoping it would have tips I could apply to my future long run attempts. What I got was more of a series of anecdotes about people who have overcome serious setbacks. It was still a beneficial read even if it wasn't what I was expecting, however, as inspiring as some of the stories were I am not entirely sure how and if they are applicable to my own story. If I understand correctly, this short read is a companion piece to Dr. Rob Bell's book 'The Hinge' which I'll probably check out in the future. For what it is, Puke & Rally serves its purpose well.
December 3, 2023
Excellent metaphors on winning in life.
Dr. Rob Bell does a nice job of using examples and metaphors to guide the reader to understand that winning isn't everything in life . Who we are and what we become is laid out in this important book.
Dr. Rob Bell does a nice job of using examples and metaphors to guide the reader to understand that winning isn't everything in life . Who we are and what we become is laid out in this important book.
Displaying 1 - 9 of 9 reviews